20 Words That Kill - At Least When It Comes to Spam Filters


Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.

This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • for free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner
  • WHAT'S A PUBLISHER TO DO?

    You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

    Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

    While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.

    TEST BEFORE YOU SEND

    It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.

    Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.

    The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

    I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )

    (c) 1999-2002 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/





    Latest News:




    Warning: MagpieRSS: Failed to parse RSS file. (syntax error at line 1, column 0) in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/magpierss/rss_fetch.inc on line 238
    Site:

    Warning: Invalid argument supplied for foreach() in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/inc/ads-body.inc on line 34


    Site: news - Google News
    US urges calm as Kirkuk crisis escalates - BBC News

    BBC News

    US urges calm as Kirkuk crisis escalates
    BBC News
    The US has called for "calm" after Iraqi government forces seized the northern city of Kirkuk and key installations from Kurdish control. State department spokeswoman Heather Nauert urged all parties to "avoid further clashes". Iraqi soldiers moved ...
    Baghdad: Iraqi forces in full control of KirkukAljazeera.com

    all 1,711 news articles »
    North Korea: 'Nuclear war may break out any moment' - Fox News

    Fox News

    North Korea: 'Nuclear war may break out any moment'
    Fox News
    Rep. Peter King (R-N.Y.) weighs in on President Trump's tough stance on North Korea, and why the could be the first president to successfully bargain with the Hermit Kingdom. North Korea told other countries on Monday to avoid participating in military ...
    North Korea: Nuclear war may break out at 'any moment'Aljazeera.com
    UK TV drama about North Korea hit by cyber-attackBBC News
    North Korea's economy may not survive another year, defector saysCNBC

    all 764 news articles »
    Bowe Bergdahl pleads guilty in desertion, misbehavior case - ABC News

    Fox News

    Bowe Bergdahl pleads guilty in desertion, misbehavior case
    ABC News
    In an interview recorded last year and obtained by ABC News, Bergdahl said that because of Trump's statements, he did not believe he would be able to receive a fair trial. "We may as well go back to kangaroo courts and lynch mobs that got what they ...
    Bowe Bergdahl pleads guilty in desertion caseFox News
    Army deserter Bowe Bergdahl doubts he could get a fair trial after Trump commentsABC News
    Bowe Bergdahl pleads guilty to desertion, faces up to life in prisonCNN
    New York Times
    all 211 news articles »
    The Fox News president - Washington Post

    Washington Post

    The Fox News president
    Washington Post
    Since his election as president, Donald Trump has tweeted to or about Fox News nearly 130 times. The most recent example was early Monday morning, when Trump shared a comment from economist Art Laffer that had just been made on a Fox network.

    and more »
    Restaurant chain 'cut sugary drink sales' with price rise - BBC News

    BBC News

    Restaurant chain 'cut sugary drink sales' with price rise
    BBC News
    Prof Susan Jebb, professor of diet and population health at the University of Oxford, said the findings were "encouraging news for public health". But she said there was a disappointing lack of data on alcohol sales, which could have increased over the ...

    and more »
    Las Vegas guard Jesus Campos vanished after visiting urgent-care clinic, union leader says - Fox News

    Fox News

    Las Vegas guard Jesus Campos vanished after visiting urgent-care clinic, union leader says
    Fox News
    A spokesperson at the UMC Quick Care, which has eight locations throughout the Las Vegas area, told Fox News on Monday that they had "heard nothing" about Campos visiting them. Multiple requests from Fox News for SPFPA to comment on the matter ...

    and more »
    Bombardier to partner Airbus on C-Series jets - BBC News

    BBC News

    Bombardier to partner Airbus on C-Series jets
    BBC News
    Bombardier's Northern Ireland's director Michael Ryan said the deal was "great news" for the Belfast operation. About 1,000 staff work on the C-Series at a purpose-built factory in Belfast, mostly making the plane's wings. Airbus and Bombardier's chief ...

    and more »
    Weinstein scandal puts several movies on hold - Fox News

    Fox News

    Weinstein scandal puts several movies on hold
    Fox News
    Harvey Weinstein's downfall may also down his slate of upcoming movies ? including his solo live-action directorial debut. Weinstein announced in August that he would direct ?Mila 18,? an adaptation of Leon Uris' novel about the Warsaw Ghetto Uprising.

    and more »
    Trump suggests Obama didn't call families of fallen soldiers as president - CBS News

    CBS News

    Trump suggests Obama didn't call families of fallen soldiers as president
    CBS News
    A former White House official also told CBS News, "President Trump's claim is wrong. President Obama engaged families of the fallen and wounded warriors throughout his presidency through calls, letters, visits to Section 60 at Arlington, visits to ...
    Trump Falsely Claims Obama Didn't Contact Families of Fallen TroopsNew York Times

    all 202 news articles »
    McCain condemns isolationist politics, calls it 'unpatriotic' - Fox News

    Fox News

    McCain condemns isolationist politics, calls it 'unpatriotic'
    Fox News
    Sen. John McCain, R-Ariz., right, accompanied by Chair of the National Constitution Center's Board of Trustees, former Vice President Joe Biden, waves as he takes the stage before receiving the Liberty Medal in Philadelphia, Monday, Oct. 16, 2017. (AP).

    and more »

    MORE RESOURCES:

    Warning: MagpieRSS: Failed to parse RSS file. (syntax error at line 1, column 0) in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/magpierss/rss_fetch.inc on line 238
    Site:

    Warning: Invalid argument supplied for foreach() in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/inc/rss.php on line 9
    Site: spam blocker - Google News
    How to Block SMS Spam on iOS 11 - NDTV

    NDTV

    How to Block SMS Spam on iOS 11
    NDTV
    SMS spam is something that plagues pretty much everyone who has an Indian SIM card, and even those who live abroad. Be it frauds, asking you to buy shares in companies to double your wealth, or just your neighbourhood store sending promotional ...

    A Spam Story - How One Law Firm's Spam Blocker Proved Costly to Them and to Their Client - JD Supra (press release)

    JD Supra (press release)

    A Spam Story - How One Law Firm's Spam Blocker Proved Costly to Them and to Their Client
    JD Supra (press release)
    The first, is that they had to choose how to configure their spam blocker. The easiest and most cost-efficient way was to rely fully upon the Microsoft Exchange server which rejected and permanently deleted messages that appeared to be spam. However ...

    VIPRE Advanced Security review - TechRadar

    TechRadar

    VIPRE Advanced Security review
    TechRadar
    ... now offers a range of products for home and business users. VIPRE Advanced Security is the company's consumer-oriented security suite, a blend of dual-engine antivirus (Bitdefender and its own), firewall, spam blocker, web filter and basic privacy ...

    Google got duped by a fake ad blocker, and 37000 people accidentally downloaded adware - Mashable

    Mashable

    Google got duped by a fake ad blocker, and 37000 people accidentally downloaded adware
    Mashable
    Some 37,000 people downloaded a spam version of the "AdBlock Plus" extension from Google after a fraudulent ad blocking extension snuck through Google Chrome's verification process and appeared in the Chrome Web Store yesterday. It's easy to see ...

    Google Chrome users tricked into downloading fake ad blocker - The Independent

    The Independent

    Google Chrome users tricked into downloading fake ad blocker
    The Independent
    ... Plus program, which is developed by adblockplus.org and has over 10 million users. ?This is not the legitimate version of Adblock Plus,? he wrote. "This is a spam account. The legit version of Adblock Plus is the one at the top of the Chrome ...
    SwiftOnSecurity on Twitter: "Google allows 37,000 Chrome users to be tricked with a fake extension by fraudulent ...Twitter
    37000 Chrome users downloaded a fake Adblock Plus extensionEngadget
    Adblock Plus and (a little) more: 37,000 fooled after ABP imposter gets in Web Store; how to make sure you've got ...Adblock Plus
    Chrome - Google
    all 66 news articles »
    SMS Shield ? SMS Spam Filtering Comes to iOS 11 - Beautiful Pixels (blog)

    Beautiful Pixels (blog)

    SMS Shield ? SMS Spam Filtering Comes to iOS 11
    Beautiful Pixels (blog)
    With a few simple configuration tweaks, it has managed to handle most of the spam I've been getting on my iPhone. You can customize SMS Shield to filter out unwanted messages by setting up your own rules too. It offers a Custom Block List feature that ...

    CallApp Introduces Call Recorder with a First Ever Fully Free Caller ID & Spam Blocker - PR Newswire (press release)

    PR Newswire (press release)

    CallApp Introduces Call Recorder with a First Ever Fully Free Caller ID & Spam Blocker
    PR Newswire (press release)
    NEW YORK, Sept. 19, 2017 /PRNewswire/ -- CallApp, a worldwide leader in Caller ID services, makes history today by adding a Call Recorder to its Contacts, Dialer & Caller ID App. CallApp will now offer the full package of Caller ID and Call Recording ...

    and more »
    How iOS 11 SMS messaging filters works - Macworld - Macworld

    How iOS 11 SMS messaging filters works - Macworld
    Macworld
    iOS 11 now allows you to send incoming SMS messages through third-party filters, just like spam processing in email programs. The good ones are filtered into ...

    and more »
    Google Joins Mobile Payments Race in Cash-Reliant India - Bloomberg

    Financial Express

    Google Joins Mobile Payments Race in Cash-Reliant India
    Bloomberg
    Spam-blocker app Truecaller already offers in-app payments as does homegrown messaging service Hike, backed by Tencent Holdings Ltd. and Foxconn Technology Group. Several Indian banks have their own digital payments apps, which earn revenue by ...
    Tez | Tez For BusinessTez - Google
    Introducing Tez. Created by Google, made for India first. - YouTubeYouTube
    Tez ? A new payments app by Google - Android Apps on Google PlayGoogle Play

    all 405 news articles »
    Google Chrome Will Block Tab-Under Behavior - BleepingComputer

    BleepingComputer

    Google Chrome Will Block Tab-Under Behavior
    BleepingComputer
    Telemetry gathered by Google showed that a big percentage of the original pages (now showing ads or another website) are never engaged with again, meaning they're obviously abused to spam users. Google engineers have grown tired of this behavior ...

    Home | Site Map | Resource Links