20 Words That Kill - At Least When It Comes to Spam Filters


Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.

This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • for free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner
  • WHAT'S A PUBLISHER TO DO?

    You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

    Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

    While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.

    TEST BEFORE YOU SEND

    It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.

    Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.

    The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

    I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )

    (c) 1999-2002 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/





    Latest News:




    Warning: MagpieRSS: Failed to parse RSS file. (syntax error at line 1, column 0) in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/magpierss/rss_fetch.inc on line 238
    Site:

    Warning: Invalid argument supplied for foreach() in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/inc/ads-body.inc on line 34


    Site: news - Google News
    This RSS feed URL is deprecated
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news Trump transition lawyer: Mueller improperly obtained documents in Russia probe - Fox News

    Fox News

    Trump transition lawyer: Mueller improperly obtained documents in Russia probe
    Fox News
    In a letter obtained by Fox News and sent to House and Senate committees on Saturday, the transition team's attorney alleges ?unlawful conduct? by the career staff at the General Services Administration in handing over transition documents to the ...
    White House Lawyer Denies 'Rumor on the Hill' of Trump Plan to Fire MuellerKQED
    Scoop: Mueller obtains "tens of thousands? of Trump transition emailsAxios

    all 54 news articles »
    How Fox News and President Trump create an anti-Mueller 'feedback loop' - CNNMoney

    CNNMoney

    How Fox News and President Trump create an anti-Mueller 'feedback loop'
    CNNMoney
    For several months, news sources favored by conservatives have been heavily covering every perceived conflict of interest involving the special counsel and every alleged scandal involving the leadership of the FBI. Many of the storylines revolve around ...
    Trump doesn't rule out Flynn pardonABC News

    all 833 news articles »
    Sydney man charged with being 'economic agent' for North Korea - BBC News

    BBC News

    Sydney man charged with being 'economic agent' for North Korea
    BBC News
    A man has been arrested in Sydney for allegedly acting as an economic agent for North Korea, Australian Federal Police (AFP) have said. Chan Han Choi, 59, has been charged with brokering illegal exports from the country and discussing the supply of ...

    and more »
    Pentagon ran secret multi-million dollar UFO programme - BBC News

    BBC News

    Pentagon ran secret multi-million dollar UFO programme
    BBC News
    The Pentagon has been running a secret multi-million dollar programme to investigate Unidentified Flying Objects (UFOs), US media report. Only a small number of officials were aware of the programme, which began in 2007 and was reportedly closed in ...

    and more »
    ANC: Zuma pleads for unity as party picks new leader - BBC News - BBC News

    BBC News

    ANC: Zuma pleads for unity as party picks new leader - BBC News
    BBC News
    South Africa's President Jacob Zuma has called on the African National Congress (ANC) to stop infighting as it decides who will next lead the party. Mr Zuma warned the future of the ANC was under threat, with South Africans "not happy" with it. The ...

    and more »
    Residents flee as California wildfire nears Santa Barbara, Montecito - Fox News

    Fox News

    Residents flee as California wildfire nears Santa Barbara, Montecito
    Fox News
    "When the sundowners surface in that area and the fire starts running down slopes, you are not going to stop it," Mark Brown, of the California Department of Forestry and Fire Protection, told a news conference. "And we are not going to stand in front ...
    Santa Barbara evacuated as Thomas flares up againBBC News
    California's wildfire, the state's third largest, now bigger than New York CityNBCNews.com
    New evacuations ordered as California Thomas wildfire ragesThe Guardian

    all 527 news articles »
    5 injured in Pennsylvania ski lift mishap - ABC News

    ABC News

    5 injured in Pennsylvania ski lift mishap
    ABC News
    Company 5 and Centre Hall Volunteer Fire Company were dispatched to assist Boalsburg Fire Company with a high-angle rescue at Tussey Mountain Ski Resort in Pennsylvania, Dec. 16, 2017.more +. 0 Shares. Email. Five people were injured at a Pennsylvania ...
    5 injured after ski lift malfunctions at Pennsylvania resortFox News

    all 50 news articles »
    Hunter Harrison: CSX railway boss dies - BBC News

    BBC News

    Hunter Harrison: CSX railway boss dies
    BBC News
    Hunter Harrison, the CEO of the US transportation company CSX, has died just days after going on medical leave. Mr Harrison, 73, died in Florida due to "unexpectedly severe complications from a recent illness", the company said. The company's shares ...

    and more »
    HHS disputes report that it has banned CDC from using words like 'diversity' and 'fetus' - ABC News

    NBCNews.com

    HHS disputes report that it has banned CDC from using words like 'diversity' and 'fetus'
    ABC News
    In response to ABC News' request for comment from the CDC, an HHS spokesperson responded in a statement. "The assertion that HHS has 'banned words' is a complete mischaracterization of discussions regarding the budget formulation process," the HHS ...
    CDC reportedly given list of seven banned words and phrasesNBCNews.com
    CDC banned words include 'diversity', 'transgender' and 'fetus' ? reportThe Guardian

    all 250 news articles »
    White House Lawyer Denies 'Rumor on the Hill' of Trump Plan to Fire Mueller - KQED

    KQED

    White House Lawyer Denies 'Rumor on the Hill' of Trump Plan to Fire Mueller
    KQED
    You are being lied to by state run media (fox news). You are a peasant pawn who they are using to remain in power after usurping said power. Mueller has hundreds of indictments lined up. This is MASSIVE, it will reach people in media, in business, in ...

    and more »

    MORE RESOURCES:

    Warning: MagpieRSS: Failed to parse RSS file. (syntax error at line 1, column 0) in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/magpierss/rss_fetch.inc on line 238
    Site:

    Warning: Invalid argument supplied for foreach() in /home2/jsteiner/public_html/scholarlyarticles.org/spam-blocker/inc/rss.php on line 9
    Site: spam blocker - Google News
    This RSS feed URL is deprecated
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news Spam is - The Outline

    The Outline

    Spam is
    The Outline
    For a while, spam ? unsolicited bulk messages sent for commercial or fraudulent purposes ? seemed to be fading away. The 2003 CAN-SPAM Act mandated unsubscribe links in email marketing campaigns and criminalized attempts to hide the sender's identity ...

    How to Stop Spam Calls Before You Kill Your Phone - Southeast Missourian (blog)

    How to Stop Spam Calls Before You Kill Your Phone
    Southeast Missourian (blog)
    Get your Landline an Inbound Call Blocker. If you are using a landline, you have fewer options in battling spam calls. While your carrier can also help you block calls from unwanted numbers, they can't entirely prevent scammers. The best way to go is ...

    WatchGuard Firebox M5600 review - IT PRO

    IT PRO

    WatchGuard Firebox M5600 review
    IT PRO
    Mail security is handled by the spamBlocker service, and to use it we set up the POP3 proxy to tag messages classed as spam, suspect and bulk. It's very effective: in live tests of other WatchGuard appliances, we've seen spam detection rates of 97-98 ...

    BBB offers tips to avoid the '12 Scams of Christmas' - WSET

    WSET

    BBB offers tips to avoid the '12 Scams of Christmas'
    WSET
    Instead, mark the email as SPAM or JUNK;; Share any personal information to receive the card as the scammers will use the information to steal your identity later;; Click the ad but close out of the app or program you are using, clear your history and ...

    and more »
    Return of Necurs botnet brings new ransomware threat - Help Net Security

    Help Net Security

    Return of Necurs botnet brings new ransomware threat
    Help Net Security
    Researchers found that hackers were using Necurs, considered to be the largest spam botnet in the world, to distribute the relatively new Scarab ransomware that was first seen in June 2017. The Necurs botnet started mass distribution of Scarab during ...

    Stop spam calls with the best call- and text-blocker apps - Digital Trends

    Digital Trends

    Stop spam calls with the best call- and text-blocker apps
    Digital Trends
    Unwanted calls and texts are a serious problem. There were almost 30 billion robocalls in the U.S. last year according to YouMail research. Thankfully, the Federal Communications Commission is acting to try and protect consumers from unwanted ...

    Hiya raises $18M to build business search and spam blocking into ... - GeekWire

    GeekWire

    Hiya raises $18M to build business search and spam blocking into ...
    GeekWire
    Nearly every major smartphone app built over the last several years has gone through countless improvements and iterations. But the native phone dialer is?

    and more »
    Necurs Botnet Returns to Top 10 Malware List - Infosecurity Magazine

    Infosecurity Magazine

    Necurs Botnet Returns to Top 10 Malware List
    Infosecurity Magazine
    The Necurs botnet has increased in prevalence since the US Thanksgiving holiday, as cyber-criminals use it to distribute a new form of ransomware, according to Check Point's latest Global Threat Impact Index. Over Thanksgiving, hackers were found using ...

    T-Mobile's spam call blocking is coming to MetroPCS - The Verge - The Verge

    The Verge

    T-Mobile's spam call blocking is coming to MetroPCS - The Verge
    The Verge
    Back in March, T-Mobile introduced Scam ID and Scam Block, two features that help users avoid annoying robocalls, and now it's bringing the service to MetroPCS. Starting tomorrow, all MetroPCS users will automatically get Scam ID, the feature that ...
    MetroPCS Fights Spam Calls Through Scam ID, Scam BlockAndroid Headlines
    MetroPCS customers get Scam ID and Scam Block this weekTmoNews
    Scam ID and Scam Block coming to Metro PCS to stop scammers ...9to5Mac
    T-Mobile Newsroom
    all 19 news articles »
    Verizon is charging for anti-spam features T-Mobile and AT&T give away for free - The Verge

    The Verge

    Verizon is charging for anti-spam features T-Mobile and AT&T give away for free
    The Verge
    The Federal Communications Commission even passed a new rule proposal back in March that is expected to give more call blocking power to carriers to cut down on massive robocall complaints, far and away the number one complaint lodged with the FCC ...

    and more »
    Home | Site Map | Resource Links