Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:
Site: Yahoo! News Search Results for advertising
CBS sells out advertising for Super Bowl XLIV broadcast (ESPN)

CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance)

CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times)

Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au)

Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal)

First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters)

CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist)

We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance)

NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance)

SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance)

AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News
Advertising removed to help protect WCup fields - USA Today

Advertising removed to help protect WCup fields
USA Today
CAPE TOWN, South Africa (AP) ? South Africa's World Cup organizing committee has convinced rugby officials to remove on-field advertising logos in Super 14 ...

and more »
Federal court says Nevada can limit brothel ads - The Associated Press

Las Vegas Sun

Federal court says Nevada can limit brothel ads
The Associated Press
The 9th Circuit panel reversed a ruling by US District Court Judge James Mahan in Nevada that two 1979 state laws prohibiting brothel advertising in ...
Federal court: State has right to ban brothel advertisingLas Vegas Sun
9th Circuit Court of Appeals upholds state statutes on brothel advertisingSilver Pinyon Journal
Appeals court reinstates limits on brothel adsLas Vegas Review - Journal
KXNT -Courthouse News Service
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Johnston Press signals end to fall in advertising revenue - Telegraph.co.uk

BBC News

Johnston Press signals end to fall in advertising revenue
Telegraph.co.uk
Local newspaper group Johnston Press has signalled an end to the fall in advertising revenue despite registering a 56pc fall in profit. ...
Advertising migration hurts Johnston PressFinancial Times
Johnston Press sees recovery as conditions improveReuters
Johnston Press profits fall sharplyBBC News
Scotsman -Independent -The Press Association
all 35 news articles »
Google's AdMob move alerts antitrust lawyers - Financial Times

CNET

Google's AdMob move alerts antitrust lawyers
Financial Times
An intensification of the AdMob inquiry is the latest indication of growing regulatory unease about Google's expanding reach in internet advertising, ...
FTC investigating Google's AdMob dealbit-tech.net
FTC Probing Google's Planned AdMob AcquisitionNewsFactor Network
FTC May Put Kibosh on Google's AdMob DealE-Commerce Times
CNET -Search Engine Land (blog) -Mediapost.com
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CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View - Wall Street Journal

CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View
Wall Street Journal
Clear Channel Outdoor Chief Executive Mark Mays said the results reflected "recovering advertising climate across many of our markets, as well as the ...
Clear Channel Outdoor Reports Fourth Quarter and Full Year 2009 ResultsMarketWatch (press release)
Clear Channel Outdoor Q4 loss narrowsReuters
Clear Channel parent saw improving ad marketSan Antonio Express
Radio Ink -Radio World -RTT News
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DeCarolis Design & Marketing Brings Home Silicon Valley Gold - Marketwire (press release)

Media News International

DeCarolis Design & Marketing Brings Home Silicon Valley Gold
Marketwire (press release)
The annual ADDY ® Awards recognize and reward creative excellence in advertising in the world's largest competition for the advertising industry. ...
SVSU students capture advertising awardsThe Flint Journal - MLive.com
"And the Addy award goes to ...; Annual event honors the creative work of ...Bend Bulletin
Advertising Campaigns Receive AwardsSan Fernando Valley Business Journal
PR-USA.net (press release) -Vero Beach Press-Journal (subscription) -The Chattanoogan
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OSHA advertising position for chemist - Salt Lake Tribune

OSHA advertising position for chemist
Salt Lake Tribune
The US Department of Labor's weekly listing of job openings includes two in Utah -- for chemists at the Occupational Safety and Health Administration's ...

and more »
Instant Ads Set the Pace on the Web - New York Times

New York Times

Instant Ads Set the Pace on the Web
New York Times
?The biggest problem with advertising was that decisions about what ads to show were made way in advance of when they actually appear,? said Brian O'Kelley, ...
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding ...PR Newswire (press release)

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The Reasons Why Yahoo May Be a Value Trap - Barron's

The Reasons Why Yahoo May Be a Value Trap
Barron's
On Oct. 13, 2009, we upgraded Yahoo based on improving display-advertising trends. While third-quarter 2009 and fourth-quarter 2009 reflected this ...
Analyst downgrades Yahoo on search share concernsThe Associated Press
Yahoo's fate becomes a battleground among analystsZDNet (blog)

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Relax TV advertising rules, says RTL chief - Financial Times

MediaTel Newsline

Relax TV advertising rules, says RTL chief
Financial Times
RTL, the pan-European broadcaster, is seeking a relaxation of advertising rules in its markets to allow innovations such as ...
Broadcaster RTL Cautious on 2010Wall Street Journal
Five value halves as profits fallIndependent
RTL revenue, profits down in 2009Hollywood Reporter
Reuters India -Variety
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