Advertising Information

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

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MORE RESOURCES:
Site: Yahoo! News Search Results for advertising
CBS sells out advertising for Super Bowl XLIV broadcast (ESPN)

CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance)

CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times)

Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au)

Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal)

First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters)

CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist)

We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance)

NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance)

SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance)

AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News
Sun Shines On Clear Channel Outdoor - Forbes

Sun Shines On Clear Channel Outdoor
Forbes
A narrower loss for Clear Channel Outdoor hints at blue skies are ahead for the recession-battered advertising market. The San Antonio-based company lost ...
CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops ViewWall Street Journal
Clear Channel Outdoor climbs after 4Q resultsThe Associated Press
Clear Channel Revenue Slips 6% In Q4 '09FMQB
San Antonio Business Journal -MarketWatch (press release) -Reuters
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First Amendment Does Not Prohibit Restrictions on Brothel Advertising - InjuryBoard.com (blog)

Las Vegas Sun

First Amendment Does Not Prohibit Restrictions on Brothel Advertising
InjuryBoard.com (blog)
The Las Vegas Sun reports that the Ninth Circuit Court of Appeals upheld a Nevada law restricting advertising for brothels. The law was challenged under the ...
Federal court says Nevada can limit brothel adsThe Associated Press
Federal court: State has right to ban brothel advertisingLas Vegas Sun
9th Circuit Court of Appeals upholds state statutes on brothel advertisingSilver Pinyon Journal
KXNT -Las Vegas Review - Journal -Courthouse News Service
all 189 news articles »
Advertising removed to help protect WCup fields - USA Today

The Guardian

Advertising removed to help protect WCup fields
USA Today
CAPE TOWN, South Africa (AP) ? South Africa's World Cup organizing committee has persuaded rugby officials to remove on-field advertising logos to avoid ...
South African rugby union agrees to remove advertising to help protect World ...The Canadian Press

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Texas Motor Speedway using 99/12 wreck in advertising - Yahoo! Sports (blog)

Texas Motor Speedway using 99/12 wreck in advertising
Yahoo! Sports (blog)
The Carl Edwards/Brad Keselowski wreck: scary accident, referendum on NASCAR safety, and now, advertising campaign! That billboard above is ...

and more »
The Last-Minute Ad Campaigns - New York Times (blog)

The Last-Minute Ad Campaigns
New York Times (blog)
With such cacophony in the air, it is not clear how influential this last-minute round of advertising will be. Health Care for America Now, ...
New Volley of Ads Aims to Stop Obama's Health-Care ReformsAdAge.com (subscription)

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Ahead of the Bell: Analyst boosts Google estimate - The Associated Press

Ahead of the Bell: Analyst boosts Google estimate
The Associated Press
"Search advertising remains the most effective advertising medium that exists today, based on the paid-click advertising model," the analyst writes. ...

and more »
Instant Ads Set the Pace on the Web - New York Times

Globe and Mail

Instant Ads Set the Pace on the Web
New York Times
?The biggest problem with advertising was that decisions about what ads to show were made way in advance of when they actually appear,? said Brian O'Kelley, ...
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding ...PR Newswire (press release)
Studio Solution From Canon Simplifies Photography WorkflowTAXI Design Network
A New Way to AdvertiseInc.com (blog)

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Is YouTube the Successor to Television -- Or to LIFE Magazine? - Huffington Post (blog)

GoMo News

Is YouTube the Successor to Television -- Or to LIFE Magazine?
Huffington Post (blog)
Between the late 1930s and the mid-1960s, Life became the jewel in the Luce media empire, carrying more advertising than any other publication. ...
YouTube Mobile Gets Monetized with Banner AdsMedia Buyer Planner
Want mobile ads with that? Youtube to start advertising on mobile siteGoMo News
YouTube Embracing Mobile MarketingMobile Marketing Watch (blog)
Moovin On Up (blog)
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Johnston Press signals end to fall in advertising revenue - Telegraph.co.uk

BBC News

Johnston Press signals end to fall in advertising revenue
Telegraph.co.uk
Local newspaper group Johnston Press has signalled an end to the fall in advertising revenue despite registering a 56pc fall in profit. ...
Advertising migration hurts Johnston PressFinancial Times
Johnston Press sees recovery as conditions improveReuters
'Signs of recovery' seen in newspaper advertisingashdowngroup.com
This is London -BBC News -Scotsman
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FTC investigating Google's AdMob deal - bit-tech.net

bit-tech.net

FTC investigating Google's AdMob deal
bit-tech.net
The FTC is taking an interest in Google's planned purchase of mobile advertising specialist AdMob. Google's recent purchase of mobile advertising specialist ...
Google's AdMob move alerts antitrust lawyersFinancial Times
FTC Probing Google's Planned AdMob AcquisitionNewsFactor Network
FTC May Put Kibosh on Google's AdMob DealE-Commerce Times
Search Engine Land (blog) -Mediapost.com -TECH.BLORGE.com
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