Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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Site: Yahoo! News Search Results for advertising
CBS sells out advertising for Super Bowl XLIV broadcast (ESPN)

CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance)

CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times)

Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au)

Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal)

First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters)

CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist)

We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance)

NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance)

SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance)

AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News
Sun Shines On Clear Channel Outdoor - Forbes

Sun Shines On Clear Channel Outdoor
Forbes
A narrower loss for Clear Channel Outdoor hints at blue skies are ahead for the recession-battered advertising market. The San Antonio-based company lost ...
CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops ViewWall Street Journal
Clear Channel Outdoor climbs after 4Q resultsThe Associated Press
Clear Channel Outdoor Reports Fourth Quarter and Full Year 2009 ResultsMarketWatch (press release)
FMQB -Reuters -San Antonio Business Journal
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First Amendment Does Not Prohibit Restrictions on Brothel Advertising - InjuryBoard.com (blog)

BNET

First Amendment Does Not Prohibit Restrictions on Brothel Advertising
InjuryBoard.com (blog)
The Las Vegas Sun reports that the Ninth Circuit Court of Appeals upheld a Nevada law restricting advertising for brothels. The law was challenged under the ...
Nevada Brothels Aren't Shielded by 1st Amendment, 9th Circuit RulesXBIZ Newswire
Federal court says Nevada can limit brothel adsThe Associated Press
Federal court: State has right to ban brothel advertisingLas Vegas Sun
Silver Pinyon Journal -BNET -Las Vegas Review - Journal
all 193 news articles »
Advertising Federation honors top work with ADDYs - Orlando Sentinel

Advertising Federation honors top work with ADDYs
Orlando Sentinel
The 2010 American Advertising Federation Orlando and Daytona Beach ADDY awards were held recently to recognize excellence ...

and more »
Climate change adverts draw mild rebuke from advertising watchdog - The Guardian

Climate change adverts draw mild rebuke from advertising watchdog
The Guardian
The advertising watchdog has mildly rebuked the government over the phrasing of a claim in two advertisements on the danger of climate change, ...

and more »
Texas Motor Speedway using 99/12 wreck in advertising - Yahoo! Sports (blog)

msnbc.com

Texas Motor Speedway using 99/12 wreck in advertising
Yahoo! Sports (blog)
The Carl Edwards/Brad Keselowski wreck: scary accident, referendum on NASCAR safety, and now, advertising campaign! That billboard above is ...
NASCAR sent their message, so here's oursESPN (blog)
CUP: Texas Not Wasting Any Time/NotebookSPEEDtv.com
Beware the havoc that looms at Bristol Motor SpeedwayESPN (blog)

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Playdom Secures Advertising Deal with WildTangent - Frisky Mongoose (press release)

Playdom Secures Advertising Deal with WildTangent
Frisky Mongoose (press release)
Advertising drives a lot of the free games we play and both the advertisers and game developers know this. Playdom, who makes such popular Facebook games as ...
Playdom Integrates WildTangent's New BrandBoost(TM) Advertising Platform for ...PR Newswire (press release)
Playdom integrates WildTangent's BrandBoost into Tiki FarmGamezebo
WildTangent Teams Up with Playdom to Deliver Ads in Social GamesXconomy
Northwest innovation -TechFlash (blog) -Seattle Times (blog)
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Advertising removed to help protect WCup fields - USA Today

The Guardian

Advertising removed to help protect WCup fields
USA Today
CAPE TOWN, South Africa (AP) ? South Africa's World Cup organizing committee has persuaded rugby officials to remove on-field advertising logos to avoid ...
South African rugby union agrees to remove advertising to help protect World ...The Canadian Press

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LookSmart Announces Receipt of NASDAQ Bid Price Deficiency Letter - CNNMoney.com (press release)

LookSmart Announces Receipt of NASDAQ Bid Price Deficiency Letter
CNNMoney.com (press release)
LookSmart is an online search advertising network solutions company that provides performance solutions for online search advertisers and online publishers. ...

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Instant Ads Set the Pace on the Web - New York Times

Globe and Mail

Instant Ads Set the Pace on the Web
New York Times
?The biggest problem with advertising was that decisions about what ads to show were made way in advance of when they actually appear,? said Brian O'Kelley, ...
Bidding on Your Attention in Real-Time May Streamline Web AdsSwitched (blog)
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding ...PR Newswire (press release)
Studio Solution From Canon Simplifies Photography WorkflowTAXI Design Network
Inc.com (blog)
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Ascent Media posts smaller 4Q loss - BusinessWeek

Ascent Media posts smaller 4Q loss
BusinessWeek
The company said the quarter's results were hurt by an "ongoing softness in the global advertising and media markets." At the same time, Ascent "began ...

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