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Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer? THE HEADLINE!! You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will ever read it. REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph. It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on. "HEADLINE TEST" How do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond. So if your headline is, say, the name of your company, the classified ad would read: "Acme Mortgage, No. 1 in service Trust me, that does NOT work. But if the headline is; "6 Things You Must Know Before Getting That does work. Put every headline you use in your ads, letters, flyers, brochures to this test. Tips For Stronger Headlines 1. Telegraph a dynamic benefit or promise. (You want to evoke emotion in every advertisement, always answering the reader's questions, "What's in it for me? And why should I continue reading this?") Example: "You Can Laugh At Money Worries -- If You Follow This Simple Plan"
Example: "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."
Example: "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"
Example: "What Your Banker Doesn't Want You To Know"
(3 days is more "specific" than "in days"). Example: "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"
(Like "Warning", "Guaranteed", "New", "Now.") Example: "WARNING: Credit Card Users May Be Paying To Much" For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/ Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com
Latest News:Site: Yahoo! News Search Results for news News 8's Ad Watch Reports News 8's government reporter Matt Belanger is analyzing political ads as part of Commitment 2010 coverage. News Tribune staff wins 15 awards The News Tribune advertising department received 15 awards at the Missouri Ad Managers Association awards. News Tribune won Best in Show for the second year in a row and won six first-place awards, two second-place awards, five third-place awards and two honorable mention awards. News chief is highest paid by far News Corporation chief operating officer Chase Carey has taken on the mantle of best-rewarded executive, with a $32 million package. News 8 with National Guard troops at San Diego border News 8 is getting a first look Friday at how National Guard troops operate along known smuggling routes in Otay Mesa. News of the World journalist 'was asked to tap phones' A former reporter on the News of the World has told the BBC that he was personally asked by then-editor Andy Coulson to tap into phones. ABC News? Brian Ross stumbles over another terrorism story ABC News' investigative reporter Brian Ross routinely takes the lead on breaking terrorism stories--any time there's a murky emerging story about a potential threat, he's among the first to fill in the details with his unnamed government sources. The problem is, once the initial confusion lifts and facts start to get reported, Ross' scoops often [... ] News Wrap: U.S. Markets React Positively to Jobs Numbers Listen to the Audio In other news Friday, U.S. markets rose ahead of the holiday weekend on news of the latest unemployment reading. HARI SREENIVASAN: Wall Street took some encouragement from the jobs numbers. The Dow Jones industrial average gained more than 127 points to close near 10448. The Nasdaq rose more than 33 points to close above 2233. In all, the markets had their best week since ... News by location Get local and national news updates via E-mail. A look back in history from the files of The Fayetteville Observer. Sept. 5, 2000: Hoke commissioners lift the moratorium on family cemeteries in the county. News by location Get local and national news updates via E-mail. All-Atlantic Coast Conference linebackers Bruce Carter and Quan Sturdivant have been cleared to play for North Carolina in its season opener against LSU on Saturday in Atlanta. News by location Get local and national news updates via E-mail. When the announcement came last September that North Carolina would get to play LSU in the Chick-Fil-A Kickoff Game this year, it was quickly anointed as a "golden opportunity'' for the Tar Heels. Site: news - Google News Fox News Poll: 78 Percent Favor Term Limits On Congress - FOXNews
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Advertising expenditures in UAE decline 4% in H1 Advertising expenditures in UAE decline 4% in H1 Location-Based Advertising To Reach $1.8 Billion Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. ?It?s still early days and there?s no single ?right? approach to location-based advertising,? says practice director Neil Strother. ?This remains a very fragmented market that is full of experimentation ... Advertising Onslaught British artist Stanley Donwood combines the words and colors used in two forms of advertising -- spam and billboards -- to create an overwhelming atmosphere that is at once attractive and troubling at Fifty24SF Gallery. His paintings use words such as Brain, Sex, Blood, Desire, Risk, Now, and Cheap.... Advertising Standards Authority to regulate online ads The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers. Broadband advertising 'misleading consumers' Misleading advertising of broadband speeds is confusing and frustrating consumers, a survey has warned. Advertising Standards Authority gets online power The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media. Advertising expenditures in UAE decline 4% in first half 01 September 2010 ABU DHABI -- The advertising expenditures in the GCC region grew by 20 per cent in the first six months of the year, showing significant growth in all member nations of the economic bloc, in contrast with a four per cent dip in the UAE. Advertising regulations extended to cover websites Full advertising regulations are to be extended to retailers' own websites and online areas like Twitter and Facebook, it was announced today. Advertising watchdog moves online The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. Advertising ROI Expert, Richard Seppala, aka ROI Guy, Writes About Getting Your Marketing Fix Orlando, Fla. September 3, 2010 Richard Seppala, ROI Return on Investment Marketing expert and best-selling author also know as ROI Guy, recently posted a blog on his website, http://www.YourROIGuy.com, called ROI Guy Blog: Getting Your Marketing Fix. In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is - can ... Site: advertising - Google News Special Report: Outgunned FDA tries to get tough with drug ads - Reuters
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