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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.
Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.
Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.
Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.
So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer. Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.
Latest News:Site: Yahoo! News Search Results for news News 8's Ad Watch Reports News 8's government reporter Matt Belanger is analyzing political ads as part of Commitment 2010 coverage. News Tribune staff wins 15 awards The News Tribune advertising department received 15 awards at the Missouri Ad Managers Association awards. News Tribune won Best in Show for the second year in a row and won six first-place awards, two second-place awards, five third-place awards and two honorable mention awards. News chief is highest paid by far News Corporation chief operating officer Chase Carey has taken on the mantle of best-rewarded executive, with a $32 million package. News 8 with National Guard troops at San Diego border News 8 is getting a first look Friday at how National Guard troops operate along known smuggling routes in Otay Mesa. News by location Get local and national news updates via E-mail. The Fayetteville FireAntz have announced three more players who will return to the team for the 2010-11 Southern Professional Hockey League season. News of the World journalist 'was asked to tap phones' A former reporter on the News of the World has told the BBC that he was personally asked by then-editor Andy Coulson to tap into phones. ABC News? Brian Ross stumbles over another terrorism story ABC News' investigative reporter Brian Ross routinely takes the lead on breaking terrorism stories--any time there's a murky emerging story about a potential threat, he's among the first to fill in the details with his unnamed government sources. The problem is, once the initial confusion lifts and facts start to get reported, Ross' scoops often [... ] News Wrap: U.S. Markets React Positively to Jobs Numbers Listen to the Audio In other news Friday, U.S. markets rose ahead of the holiday weekend on news of the latest unemployment reading. HARI SREENIVASAN: Wall Street took some encouragement from the jobs numbers. The Dow Jones industrial average gained more than 127 points to close near 10448. The Nasdaq rose more than 33 points to close above 2233. In all, the markets had their best week since ... News by location Get local and national news updates via E-mail. The shirt is a fashion statement of personal sacrifice. Wearing it is a message. All summer long, South View's cross country team has been running 40, 50, 60 miles a week in pursuit of either a "300 club" or "500 club" shirt. News by location Get local and national news updates via E-mail. LOS ANGELES - Kara DioGuardi is following Ellen DeGeneres and Simon Cowell out the door at "American Idol." Site: news - Google News There's No Good News For Democrats Because There's No Good News - Huffington Post (blog)
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Advertising expenditures in UAE decline 4% in H1 Advertising expenditures in UAE decline 4% in H1 Location-Based Advertising To Reach $1.8 Billion Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. ?It?s still early days and there?s no single ?right? approach to location-based advertising,? says practice director Neil Strother. ?This remains a very fragmented market that is full of experimentation ... Advertising Onslaught British artist Stanley Donwood combines the words and colors used in two forms of advertising -- spam and billboards -- to create an overwhelming atmosphere that is at once attractive and troubling at Fifty24SF Gallery. His paintings use words such as Brain, Sex, Blood, Desire, Risk, Now, and Cheap.... Advertising Standards Authority to regulate online ads The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers. Broadband advertising 'misleading consumers' Misleading advertising of broadband speeds is confusing and frustrating consumers, a survey has warned. Advertising Standards Authority gets online power The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media. Advertising expenditures in UAE decline 4% in first half 01 September 2010 ABU DHABI -- The advertising expenditures in the GCC region grew by 20 per cent in the first six months of the year, showing significant growth in all member nations of the economic bloc, in contrast with a four per cent dip in the UAE. Advertising regulations extended to cover websites Full advertising regulations are to be extended to retailers' own websites and online areas like Twitter and Facebook, it was announced today. Advertising watchdog moves online The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. Advertising ROI Expert, Richard Seppala, aka ROI Guy, Writes About Getting Your Marketing Fix Orlando, Fla. September 3, 2010 Richard Seppala, ROI Return on Investment Marketing expert and best-selling author also know as ROI Guy, recently posted a blog on his website, http://www.YourROIGuy.com, called ROI Guy Blog: Getting Your Marketing Fix. In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is - can ... Site: advertising - Google News Special Report: Outgunned FDA tries to get tough with drug ads - Reuters
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