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Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Any Average Joe Consumer dreads the Vagisils, Cotex's, Summer's Eves, and Monistats of the world. There is just something about that viscous blue fluid dripping onto a Maxi Pad that gives us all that tingly feeling right before we want to be sick. However, there is another product that creates the same feeling in a more subtle, increasingly malignant fashion. Diamond retailers advertise, advertise, and advertise. Expensive jewelry stores seem to be in every mall, strip mall, and shopping center, and we wonder how it is that these stores thrive. The answer is this: Venus and Mars, love and hate, and women and men. The diamond industry plays on the tensions between men and women like Beethoven's fingers on keys."Every kiss begins with Kay?" Come on. If the only reason to kiss your husband is because he bought you something, then the issue of your relationship is even larger than the rock on your finger. Diamonds are forever saying 'I'm sorry.' If the only way a woman can be shown that you would "marry her all over again" is to give her an even bigger diamond in some market square in Paris, then your wife needs to be shown the front door.Men hate diamonds. Men buy jewelry when they are apologizing or when they have no other option for a anniversary, birthday, Mother's Day, Christmas (fill in any occasion here) gift. Jewelry is when flowers are not enough, and every single diamond retailer knows it, and thus knows that men will pay. How does this make the female consumer appear? The advertising for feminine hygiene is a necessary evil that reveals a vulnerability in all consumers, women and men, but advertising for the diamond industry maliciously creates fools of us all. Men appear to be desperate and women appear to be demonic. What can be done to improve this dynamic? What can be done to convey a more honest and meaningful brand face for diamonds? Well, perhaps it is time to consider more so why men and women love each other as opposed to why they need to buy each other gifts. Molly Sunderdick
Latest News:Site: Yahoo! News Search Results for news [News] 5 O'Clock Shadow News you can't leave work without: Asamoah makes a deal News of record News of record reports for Chelan and Douglas counties Newport News police seek help on thefts from cars NEWPORT NEWS A rash of summer-night car break-ins and vandalism has police asking the public for help, and warning them to lock their vehicles. Newport News hit with rash of car break-ins NEWPORT NEWS -- Police are asking for help in solving a large number of car break-ins and vandalism cases in Newport News. According to police, 134 cases were reported in the area between J. Clyde Morris Blvd. and Oyster Point Road since June 1. Most of the incidents were between J. Clyde Morris and Middle Ground Blvd. and happened during the early evening hours. Police say many thefts happened ... NEWS ALERTS: Sign up to get breaking news on your mobile phone Get breaking local news as it happens. Enter your phone number: Standard Messaging Rates or other charges apply. To Opt-out text STOP to 4INFO (44636). For more information text HELP to 4INFO (44636). Contact your carrier for more details. Powered by 4INFO. Newport News police search for suspects in string of car thefts Newport News detectives are seeking assistance from the Community, in solving a large number of cases involving damage to, and larcenies from, cars. Newport News police seek information regarding larcenies and property damage NEWPORT NEWS -- Police are investigating 134 cases of damage to cars and larcenies from cars that occurred between June 1 and July 25, according to police. News in brief Here are a selection of brief news items from this week?s paper edition, and possibly a few news briefs that didn?t make it in the paper. Newport News townhouse damaged by fire NEWPORT NEWS A townhouse in the 1000 block of Willow Green Drive was damaged by fire this morning, fire officials said. One of the residents had minor burns to his hand, a Fire Department news release says. An off-duty city firefighter/medic helped evacuate the adjoining homes. News of the Past who has deep genealogical roots to Winston County, provides news from past editions of the Winston County Journal. The Winston County Board of Supervisors posted a notice of the new "Dog Law" which was passed in the July term. Site: news - Google News Arizona News Round Up - San Francisco Chronicle (blog)
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Advertising at the Colosseum? The Italian government is offering advertising rights at the Roman Colosseum in exchange for money for restoration work at the iconic site... U.S. TV advertising trends remain strong TV advertising trends remain so strong in the U.S. that Barclays Capital on Thursday raised its 2010 TV forecasts despite modestly lowering total ad spending estimates. Advertising and the Big Society-'happy bedfellows' ePolitix.com speaks to Ian Barber, director of communications at the Advertising Association , about the big society and the economic downturn. Advertising uplift helps BSkyB's profit rise 10% Pay-TV broadcaster BSkyB's operating profit was up 10% year on year in the 12 months to the end of June, bolstered by an uplift in advertising, according to results out today. As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011 Mobile advertising is currently a billion dollar market and we've witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google's mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its ... Flex-National Radio Advertising Service Launched by Wholesale TV & Radio Advertising ? Dallas, TX Wholesale TV and Radio Advertising in Dallas, Texas, announces that they have launched a new service called Flex-National Radio Advertising. ADVERTISING INFO Prices quoted are for display ads only Each page is divided into 30 blocks The price is determined by the number of blocks the ad occupies. For example: MDG Advertising Selected as Communications Agency of Record for Vita New York NEW YORK----Vita New York handcrafted jewelry, anchored in Manhattan?s Soho neighborhood, has selected MDG Advertising to handle their public communications. Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced REDWOOD SHORES, Calif.----Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Mediaset 2Q Profit Up On Advertising Spending Growth Mediaset 2Q Profit Up On Advertising Spending Growth Site: advertising - Google News Mediaset First-Half Profit Rises 34% on Increased Advertising - BusinessWeek
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