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Promotional Vehicles
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services. The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows). The types of business that operate promotional vehicles include radio stations, beer companies, car dealers and up-market pubs, clubs and restaurants to name but a few. The benefits of a promotional vehicle A vehicle is mobile so you can take your advertising places. Both drivers and pedestrians will notice your advertising when your vehicle is parked as well as when it is on the move. Your advertising stays in position until you remove it or sell the vehicle. There is no need to book media space or pay regular subscriptions. The cost is not as much as you might expect. In fact, vehicle graphics cost less to create and apply than many other types of advertising. If you apply graphics to an existing vehicle then there are no additional costs. You can potentially make a big impression. Cleverly designed and eye-catching vehicle graphics can be used for PR purposes. Is a promotional vehicle for me? It depends on your business, as promotional vehicles are not suitable for every company. Brand image is a key deciding factor. You need to consider how the vehicle will be used (will it be on the move much of the time or parked), what will it be used for and who will drive it and how will it be driven. Do not forget that the vehicle will influence people's perceptions of your company and your product/service. Budgetary considerations will play a part too, more so if you are purchasing a new vehicle specifically for use as a promotional vehicle. Which are the best promotional vehicles? For sheer size and physical presence, nothing beats the Hummer, H2 and other large SUV's. At the opposite end of the scale is the 2.5-metre long Mercedes Smart car - one of the most popular promotional vehicles in Europe. This goes on sale in Canada in the fall of 2004 and is sure to have great novelty value and attract a lot of attention. In between these extremes, you have vehicles such as the PT Cruiser and the forthcoming Chevrolet SSR. Molson promoted their A Marca Bavaria beer at last year's Vancouver Indy using a Honda Element. Other possibilities include the VW Beetle or an unusual, classic or sports car. The MINI might seem an obvious choice but bear in mind that the model already includes a range of graphic treatments in its option list and this may reduce its usefulness as a promotional vehicle because your advertising will stand out less. Whatever vehicle you choose it should attract attention in its own right and the less common it is the better. If you are buying a new vehicle, your choice will be determined by your promotional requirements and your budget. A cheaper solution is to use an existing company vehicle. However, consider the impression you want to make on your target audience and avoid the temptation to apply a wrap to your rusting, dented 1992 Safari. What about the vehicle graphics? The first step is to commission a design for your vehicle. Your design is printed in full colour on weather-resistant high-quality adhesive vinyl. This is then applied to the vehicle. A complete vehicle wrap will take 8 hours or more; a decal or window wrap will take less time. The vinyl is durable and washable. It can be removed when the time comes to update the design (for example if you change your logo) or when you sell the vehicle. So, if you are looking for an alternative way to promote your business and you want to take your message onto the street or to events then you should consider a promotional vehicle.It may not be suitable for every company but if it is right for you then it is a great way to get people to notice and talk about your business. Copyright © 2004, Christopher Smith, Mano Design About The Author Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.
Latest News:Site: Yahoo! News Search Results for news [News] 5 O'Clock Shadow News you can't leave work without: Asamoah makes a deal News of record News of record reports for Chelan and Douglas counties Newport News police seek help on thefts from cars NEWPORT NEWS A rash of summer-night car break-ins and vandalism has police asking the public for help, and warning them to lock their vehicles. Newport News hit with rash of car break-ins NEWPORT NEWS -- Police are asking for help in solving a large number of car break-ins and vandalism cases in Newport News. According to police, 134 cases were reported in the area between J. Clyde Morris Blvd. and Oyster Point Road since June 1. Most of the incidents were between J. Clyde Morris and Middle Ground Blvd. and happened during the early evening hours. Police say many thefts happened ... NEWS ALERTS: Sign up to get breaking news on your mobile phone Get breaking local news as it happens. Enter your phone number: Standard Messaging Rates or other charges apply. To Opt-out text STOP to 4INFO (44636). For more information text HELP to 4INFO (44636). Contact your carrier for more details. Powered by 4INFO. Newport News police search for suspects in string of car thefts Newport News detectives are seeking assistance from the Community, in solving a large number of cases involving damage to, and larcenies from, cars. Newport News police seek information regarding larcenies and property damage NEWPORT NEWS -- Police are investigating 134 cases of damage to cars and larcenies from cars that occurred between June 1 and July 25, according to police. News in brief Here are a selection of brief news items from this week?s paper edition, and possibly a few news briefs that didn?t make it in the paper. Newport News townhouse damaged by fire NEWPORT NEWS A townhouse in the 1000 block of Willow Green Drive was damaged by fire this morning, fire officials said. One of the residents had minor burns to his hand, a Fire Department news release says. An off-duty city firefighter/medic helped evacuate the adjoining homes. News of the Past who has deep genealogical roots to Winston County, provides news from past editions of the Winston County Journal. The Winston County Board of Supervisors posted a notice of the new "Dog Law" which was passed in the July term. Site: news - Google News Arizona News Round Up - San Francisco Chronicle (blog)
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Advertising at the Colosseum? The Italian government is offering advertising rights at the Roman Colosseum in exchange for money for restoration work at the iconic site... U.S. TV advertising trends remain strong TV advertising trends remain so strong in the U.S. that Barclays Capital on Thursday raised its 2010 TV forecasts despite modestly lowering total ad spending estimates. Advertising and the Big Society-'happy bedfellows' ePolitix.com speaks to Ian Barber, director of communications at the Advertising Association , about the big society and the economic downturn. Advertising uplift helps BSkyB's profit rise 10% Pay-TV broadcaster BSkyB's operating profit was up 10% year on year in the 12 months to the end of June, bolstered by an uplift in advertising, according to results out today. As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011 Mobile advertising is currently a billion dollar market and we've witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google's mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its ... Flex-National Radio Advertising Service Launched by Wholesale TV & Radio Advertising ? Dallas, TX Wholesale TV and Radio Advertising in Dallas, Texas, announces that they have launched a new service called Flex-National Radio Advertising. ADVERTISING INFO Prices quoted are for display ads only Each page is divided into 30 blocks The price is determined by the number of blocks the ad occupies. For example: MDG Advertising Selected as Communications Agency of Record for Vita New York NEW YORK----Vita New York handcrafted jewelry, anchored in Manhattan?s Soho neighborhood, has selected MDG Advertising to handle their public communications. Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced REDWOOD SHORES, Calif.----Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Mediaset 2Q Profit Up On Advertising Spending Growth Mediaset 2Q Profit Up On Advertising Spending Growth Site: advertising - Google News Mediaset First-Half Profit Rises 34% on Increased Advertising - BusinessWeek
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