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What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. What colors attract people to you? Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation. If you do any time of speaking, writing, or design type of work, this article is for you. I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers. It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development. Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers. Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site. Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay. Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background. Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want. Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors. In America, green is associated with jealousy or money. Here are some color references for America. Red......excitement, strength, sex, passion, speed, danger. Blue.....(most popular) trust, reliability, belonging, coolness. Yellow...warmth, sunshine, cheer, happiness. Orange...playfulness, warmth, vibrant. Green....nature, fresh, cool, growth, abundance. Purple...royal, spirituality, dignity. Pink.....soft, sweet, nurture, security. White....pure, virginal, clean, youthful, mild. Black....sophistication, elegant, seductive, mystery, sexual. Gold.....prestige, expensive, elite. Silver...prestige, cold, scientific. This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists. A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research. Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendys.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated. If you are a service professional, how might you put colors to use for you? First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful. If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America. Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
Latest News:Site: Yahoo! News Search Results for news News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2008-09 PGA Tour results. Valassis shares jump after News Corp. settlement (AP via Yahoo! News) Shares of Valassis Communications Inc. skyrocketed Monday after the direct mail provider said rival News America Marketing would pay it $500 million to settle antitrust charges. Valassis Climbs Most in 2 Months on News Corp. Settlement (Bloomberg) Feb. 1 (Bloomberg) -- Valassis Communications Inc. , the distributor of advertisements through newspaper inserts and mailings, rose the most in almost two months in New York trading after it said it settled a federal lawsuit against News Corp. Bengal's 'Ochocinco News Network' will be on the scene in Miami (NFL.com) Chad Ochocinco, the media-savvy Cincinnati Bengals wide receiver, plans to attend news conferences and parties leading up to Sunday's championship game in Miami, gathering insights from coaches, players and celebrities for his array of social networks. Valassis to News Corp: Show Me the Money (TheStreet.com) News Corp.'s News America Marketing division has taken a hit following its settlement with Valassis, but the losses will be absorbed with relative ease by its parent company, according to market watchers. UPI NewsTrack Quirks in the News (UPI) Police: Man terrified ex-wife with mice ... Man yells at parrot, jailed for weekend ... Famous parrot named N.Z. 'spokesbird' ... Chicken causes traffic woes in Calif. ... UPI Quirks in the News. Valassis Shares Jump After News Corp. Settlement (ABC News) Valassis shares climb after $500M antitrust suit settlement with News Corp. division News Corporation - Competition law - Business - United States - Valassis Communications SUBSCRIBERS: FDA, Bristol-Myers News Already Reported (Fox News) SUBSCRIBERS: FDA, Bristol-Myers News Already Reported UPI NewsTrack Entertainment News (UPI) Beyonce, Swift win big at Grammys ... 'Transformers,' 'Lost' lead Razzie nods ... Tyler's lawyer fights replacement plans ... Kristen Bell and Dax Shepard get engaged ... News from United Press International. ews America Unit of News Corp. Settles Marketing Dispute (New York Times) News America Marketing, a division of the News Corporation that publishes coupon inserts for newspapers, settled lawsuits by Valassis, a competitor in Michigan. Site: news - Google News News Of The Day » - New York Daily News (blog)
MORE RESOURCES: Site: Yahoo! News Search Results for advertising CBS sells out advertising for Super Bowl XLIV broadcast (ESPN) CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance) CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times) Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au) Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal) First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters) CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist) We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance) NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance) SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance) AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News Advertising removed to help protect WCup fields - USA Today
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