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How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are, 1. Curiosity Curiosity What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have: * Secrets of the Diet Industry Uncovered People don't want * How to Diet Successfully or for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above) Because / Reason Why Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message? Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway. Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt. Greed People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute. Analyze the following list of benefits written about a digital camera. * Can store over 200 photos This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described. * Has a memory of 6000k Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information. To make this point clearer, understand that, "Customer's will bu'y benefits and 'not' the features." Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list. Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results. I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts. Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you. Visit his site at http://www.mafoor.com/forbidden.
Latest News:Site: Yahoo! News Search Results for news News 8's Ad Watch Reports News 8's government reporter Matt Belanger is analyzing political ads as part of Commitment 2010 coverage. News Tribune staff wins 15 awards The News Tribune advertising department received 15 awards at the Missouri Ad Managers Association awards. News Tribune won Best in Show for the second year in a row and won six first-place awards, two second-place awards, five third-place awards and two honorable mention awards. News chief is highest paid by far News Corporation chief operating officer Chase Carey has taken on the mantle of best-rewarded executive, with a $32 million package. News 8 with National Guard troops at San Diego border News 8 is getting a first look Friday at how National Guard troops operate along known smuggling routes in Otay Mesa. News by location Get local and national news updates via E-mail. The Fayetteville FireAntz have announced three more players who will return to the team for the 2010-11 Southern Professional Hockey League season. News of the World journalist 'was asked to tap phones' A former reporter on the News of the World has told the BBC that he was personally asked by then-editor Andy Coulson to tap into phones. ABC News? Brian Ross stumbles over another terrorism story ABC News' investigative reporter Brian Ross routinely takes the lead on breaking terrorism stories--any time there's a murky emerging story about a potential threat, he's among the first to fill in the details with his unnamed government sources. The problem is, once the initial confusion lifts and facts start to get reported, Ross' scoops often [... ] News Wrap: U.S. Markets React Positively to Jobs Numbers Listen to the Audio In other news Friday, U.S. markets rose ahead of the holiday weekend on news of the latest unemployment reading. HARI SREENIVASAN: Wall Street took some encouragement from the jobs numbers. The Dow Jones industrial average gained more than 127 points to close near 10448. The Nasdaq rose more than 33 points to close above 2233. In all, the markets had their best week since ... News by location Get local and national news updates via E-mail. The shirt is a fashion statement of personal sacrifice. Wearing it is a message. All summer long, South View's cross country team has been running 40, 50, 60 miles a week in pursuit of either a "300 club" or "500 club" shirt. News by location Get local and national news updates via E-mail. DANGEROUS ROAD What should the Dept. of Transportation do to prevent pedestrian accidents at N.C. 87 near Linden Oaks? Site: news - Google News Fox News Poll: 78 Percent Favor Term Limits On Congress - FOXNews
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Advertising expenditures in UAE decline 4% in H1 Advertising expenditures in UAE decline 4% in H1 Location-Based Advertising To Reach $1.8 Billion Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. ?It?s still early days and there?s no single ?right? approach to location-based advertising,? says practice director Neil Strother. ?This remains a very fragmented market that is full of experimentation ... Advertising Onslaught British artist Stanley Donwood combines the words and colors used in two forms of advertising -- spam and billboards -- to create an overwhelming atmosphere that is at once attractive and troubling at Fifty24SF Gallery. His paintings use words such as Brain, Sex, Blood, Desire, Risk, Now, and Cheap.... Advertising Standards Authority to regulate online ads The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers. Broadband advertising 'misleading consumers' Misleading advertising of broadband speeds is confusing and frustrating consumers, a survey has warned. Advertising Standards Authority gets online power The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media. Advertising expenditures in UAE decline 4% in first half 01 September 2010 ABU DHABI -- The advertising expenditures in the GCC region grew by 20 per cent in the first six months of the year, showing significant growth in all member nations of the economic bloc, in contrast with a four per cent dip in the UAE. Advertising regulations extended to cover websites Full advertising regulations are to be extended to retailers' own websites and online areas like Twitter and Facebook, it was announced today. Advertising watchdog moves online The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. Advertising ROI Expert, Richard Seppala, aka ROI Guy, Writes About Getting Your Marketing Fix Orlando, Fla. September 3, 2010 Richard Seppala, ROI Return on Investment Marketing expert and best-selling author also know as ROI Guy, recently posted a blog on his website, http://www.YourROIGuy.com, called ROI Guy Blog: Getting Your Marketing Fix. In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is - can ... Site: advertising - Google News Special Report: Outgunned FDA tries to get tough with drug ads - Reuters
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