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In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results. At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history? If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that. Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty. By Louis Victor - New Age Media Concepts, August 31, 2004 Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
Latest News:Site: Yahoo! News Search Results for news News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2008-09 PGA Tour results. Valassis shares jump after News Corp. settlement (AP via Yahoo! News) Shares of Valassis Communications Inc. skyrocketed Monday after the direct mail provider said rival News America Marketing would pay it $500 million to settle antitrust charges. Valassis Climbs Most in 2 Months on News Corp. Settlement (Bloomberg) Feb. 1 (Bloomberg) -- Valassis Communications Inc. , the distributor of advertisements through newspaper inserts and mailings, rose the most in almost two months in New York trading after it said it settled a federal lawsuit against News Corp. Bengal's 'Ochocinco News Network' will be on the scene in Miami (NFL.com) Chad Ochocinco, the media-savvy Cincinnati Bengals wide receiver, plans to attend news conferences and parties leading up to Sunday's championship game in Miami, gathering insights from coaches, players and celebrities for his array of social networks. Valassis to News Corp: Show Me the Money (TheStreet.com) News Corp.'s News America Marketing division has taken a hit following its settlement with Valassis, but the losses will be absorbed with relative ease by its parent company, according to market watchers. UPI NewsTrack Quirks in the News (UPI) Police: Man terrified ex-wife with mice ... Man yells at parrot, jailed for weekend ... Famous parrot named N.Z. 'spokesbird' ... Chicken causes traffic woes in Calif. ... UPI Quirks in the News. Valassis Shares Jump After News Corp. Settlement (ABC News) Valassis shares climb after $500M antitrust suit settlement with News Corp. division News Corporation - Competition law - Business - United States - Valassis Communications SUBSCRIBERS: FDA, Bristol-Myers News Already Reported (Fox News) SUBSCRIBERS: FDA, Bristol-Myers News Already Reported UPI NewsTrack Entertainment News (UPI) Beyonce, Swift win big at Grammys ... 'Transformers,' 'Lost' lead Razzie nods ... Tyler's lawyer fights replacement plans ... Kristen Bell and Dax Shepard get engaged ... News from United Press International. ews America Unit of News Corp. Settles Marketing Dispute (New York Times) News America Marketing, a division of the News Corporation that publishes coupon inserts for newspapers, settled lawsuits by Valassis, a competitor in Michigan. Site: news - Google News AP Top News at 8:14 am EST - The Associated Press
MORE RESOURCES: Site: Yahoo! News Search Results for advertising CBS sells out advertising for Super Bowl XLIV broadcast (ESPN) CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance) CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times) Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au) Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal) First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters) CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist) We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance) NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance) SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance) AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News Digital-Ad Firm Eyeblaster Files For $115 Million IPO - Wall Street Journal
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