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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news Lessons Learned From 30 Years In Marketing And Sales - Forbes
Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an "interactive" sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this.
Selling Abilities - Part 1
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople love to talk about their "-abilities": Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their 'abilities' to convince the customer to make a buying decision.
How Sellers Can Take Control
For centuries - at least since the serpent convinced Eve to eat the apple - sellers have assumed that getting the right information about a product into the right hands would offer a good chance of a sale.But if you look at the numbers over the years, the success rate from prospecting to close has remained the same: in general, you close approximately 7% of your identified buyer population.
The Basic Secrets of A Million Dollar Sales Letter
"Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected."-Marcia WiederNo matter what you try to sell, you really won't sell anything without getting a prospective buyer to purchase your product or service.
Miracles are Your Responsibility!
John Di Lemme on "Miracles are your responsibility"Miracles are your responsibility! What does that mean?Simple..
How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED
There are several ways to get your information into the decision maker's hands.Use "The Stealth Mail Method".
Lazy Man's Way To Get Customers
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.
Sales Brochures - 9 Steps to Success
Even in this day of websites, many customers want to look ata brochure or other form of hard copy. It's importanttherefore that your brochure tells the customer all theyneed to know.
5+5 = Your Dream
JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking..
A Stupid Question, but it has to be asked
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that respondedactually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first.
Selling for Beginners
Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here's some advice to help all those reluctant professionals who need to sell to clients.
Four Easy Steps To Building A Powerful Employee Incentive Program
Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic.
Creating More Effective Proposals
The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal.
How Many Ways Do You Have To Justify Your Price?
If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much."When that happens, are you prepared?As an excercise, make a list of 20 "reasons why" your services are worth your fees.
Writing Effective Sales Messages
A sales letter is a document designed to generate sales. It is a distinctive type of persuasive letter.
Why People Use Long Sales Copy
Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential customer wants. If you know exactly what your potential customer wants, you can be short and to the point.
Schedule Telemarketing Time For More Success
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling.
Why Should I Buy From You?
Virtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor.
How to Leverage Your Influence
Why do we get into sales? Typically it is two reasons for most people. One is to make money, and the other is often that we like working with other people.
The Struggle to Decide: The Paths Customers Take to Solve Problems
Usually my essays discuss the issues that the 'sales' method initiates, methods such as over-long buying cycles, product and brand differentiation problems, price competition, and objections. This article focuses on the buyer: what, precisely, is the real problem they face; and how you lose differentiation/competitive edge/time through your faulty assumption that a sale can be achieved through a clear-cut equation:problem + appropriate product + professional sales effort = sale.
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