PR Information

35 Quick Tips for Writing A Press Release


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Smashing the Myth of the Press Release


A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears.

10 Tips for Tantalizing News Releases


Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity


If you're like most publicity seekers, you probably think oneproject at a time.  You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity


It's safe to say that we live in interesting times.  It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air


In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...


Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion


To many marketers, the press release is something of a "one sizefits all" proposition.  You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work


Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens


Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business


While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails


You know that getting publicity is vital to the health of yourbusiness.  You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love


From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity.  Myanswer:  technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity


You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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