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Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a game plan for accomplishing your business goalsduring the third quarter of this year, let's focuson the fourth quarter of this year. These last three months of the year are not only crucialfor meeting business goals for this year, they are also crucial for making sure you head into the next year on tracktowards meeting and exceeding future business goals. Here are some ideas for wrapping up this yearon a positive (cash flow and emotionally) note: DURING OCTOBER Create a contest or sponsor an event in your community. If you are creating a contest, think about ways to offera prize that will benefit the winner as well as your business.Make sure the contest entrants are comprised of your target market. Distribute a press release to help promoteyour contest.Distribute another press release when the contestis over to announce the winner of the contest,and to demonstrate how your prize benefited the contest winner. If you want to sponsor an event, find an eventthat will not only give your business appropriate exposure, but will also give you personal satisfaction. This is also the month to start preparing for aHoliday promotion if you haven't already.Jot down some ideas for special offers that youcan give your prospects and clients during theholiday season.Offer a different promotion for each group. Your holiday promotion for prospects should be designed to convert them into clients.Your holiday promotion for clients should be designed to keep them as longtime loyalclients who will continue to increase their lifetime customer value. DURING NOVEMBER It is time to roll out your Holiday specials.Make sure they are sent out duringthe first week in November, if notsooner. You want your business and your special offersto be on the mind of your target market before they are drowning in offers and ads from othercompanies trying to persuade them to part withtheir holiday cash and end of the year budget dollars. It is also time to start reflecting on what has happenedwith your business during this year.Create a Business Journal and write downbusiness lessons learned, accomplishments, mistakes made, and future business goals. DURING DECEMBER Wrap up the fulfillment of your Holiday Special Offers during thefirst half of December. Show your appreciation for yourclients by giving them a gift tothank them for their business this year.Do this before the second half of Decemberapproaches. Instead of sending a run of the mill calendar or holiday card, send a unique gift...A gift that uniquely reflects your business. What can you give your clients that will be valued and used by them on a day to day basis? How can you make your gift do double dutyby relating it to your business so your clientswill think of your business every time theyuse your gift? Even a calendar can go from run of the mill to a unique tie in to your business by addingdaily or monthly tips to it, and branding it with your logo. During the last half of December, give yourself and your business a gift by slowing down and working less. Take time to enjoy the fruits of your laborby going on a much deserved vacation,or by donating your time and moneyto your favorite charity. Before you go, don't forget to give yourbusiness the gift of a better future by settinggoals for next year. Continue to create a game plan for your goals,and by consistently taking action on your plans,you will give your business a gift that keeps on giving for years to come. Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Tresaca Hamilton is the CEO of Black Unicorn Communications.Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients
Latest News:Site: Yahoo! News Search Results for news News 8 Red Cross blood drive in Orange News 8 and the Red Cross are teaming up again today for a 'Remembering 9/11 Blood Drive'. News Near You for Sept. 10 NEWS NEAR YOU HanoverThe annual winterization program in Hanover County is accepting applications from low-income, elderly or disabled homeowners and volunteers who want to help them. News by location Get local and national news updates via E-mail. Duke University School of Nursing will offer several graduate courses in Fayetteville in 2011. Participants will meet once a month at the Southern Regional Area Health Education Center at 1601 Owen Drive. Each course will involve online learning. News media giants tap new media to stay alive Traditional news media outlets are staving off their much-reported impending demise by learning to use the very social media tools that are supposedly clobbering them to death. News 8 Follows First-Year Teacher Throughout the school year, News 8 will follow Darryl Wende during his first year of teaching in a series of reports called "Making the Grade." News by location Get local and national news updates via E-mail. A small fire that someone set on a street in west Fayetteville may have been a ploy to get inside homes in the neighborhood, police said. News by location Get local and national news updates via E-mail. An investigator with the Consumer Product Safety Commission was at Fort Bragg on Thursday conducting tests inside a military home where three families were staying at different times before their babies died mysteriously. News Animation Goes Political: Knocks Pres. Obama Speech In New Video The Taiwanese NMA News animation videos are coming out with increasing regularity , and are getting more timely and news-worthy . In the past, they've been fairly fun in their bipartisan ribbing toward both political parties - but their latest Pres. Barack Obama video takes some sharp jabs at the Commander-in-Chief. News by location Get local and national news updates via E-mail. You had to feel good about how the rest of the state of North Carolina felt about Fayetteville and Cumberland County football this week as reflected in the first Associated Press high school polls. News by location Get local and national news updates via E-mail. Two men are accused of robbing a pizza delivery driver at gunpoint Wednesday night, off Rosehill Road. Site: news - Google News Adobe, Google on Apple's App Store Changes: 'great News' - PC World
MORE RESOURCES: Site: Yahoo! News Search Results for marketing Marketing firm starts E mail marketing test in Newark DoKall, an international marketing firm that pays consumers to read emails, answer pitches, and complete surveys will be exhibiting at the University of Delaware?s Trabant Center on September 17, 22, 23 and 24 from 11-7 to answer questions and offer sign ups for the service. Email Marketing 2.0 Revolution Tour Stops Down in Austin on Sept. 17 The 2010 Email Marketing 2.0 Revolution Tour makes another stop on Sept. 17 this time in Austin, Tex., bringing entrepreneurs and small businesses of the community together with local and national marketing experts for education and practical training on new marketing concepts that drive business growth. The free event is part of a year-long national tour of workshops aimed at educating growth ... China Marketing Media Holdings, Inc. to Present at Rodman & Renshaw's Annual Global Investment Conference on September ... BEIJING -- China Marketing Media Holdings, Inc. , an integrated media company focused on sales and marketing fields, today announced that members of its management team will participate at Rodman & Renshaw's Annual Global Investment Conference to be held at the New York Palace Hotel from Sunday, September 12 through Wednesday, September 15, 2010. Marketing software supplier Lytiks takes name, $850,000 and CEO Boston-based marketing software developer Conversion Innovations has renamed itself as Lytiks, while also taking in $850,000 in angel investment and hiring a new chairman and CEO in Peter B. Kroon. Interactive Marketing Software manages website tracking tags. Ensighten Manage helps interactive marketing and web analytics professionals control tracking tag changes across multiple sites, without using IT resources. It includes user interface for tag management, with no coding required, and enables full tag functionality and management in Flash, Flex, and Air without any object-by-object code customization. Once software is in place, only single line of ... The Marketing Directors Awarded Six Condominium Projects by ST Residential ATLANTA, GA--(Marketwire - 09/10/10) - ST Residential has named The Marketing Directors as the exclusive sales and marketing firm for five condominium projects in Atlanta and one in Houston. Comprising the industry's most seasoned real estate professionals, The Marketing Directors provides creative solutions including market analysis, research, onsite sales and marketing, training, leasing and ... Splinternet Marketing's Internet Marketing Services Offers A Guaranteed Positive Return on Investment Watertown, WI, September 3, 2010 - Online marketing is the key to business success in today's technological era. If your online marketing isn't bringing you the results you need, Splinternet Marketing can bring you a positive return on your marketing investment - guaranteed. It's just not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites.... Network Marketing Entrepreneur Launches Discount Savings Plan With Savings Highway ATHENS, Ga., Sept. 10 /PRNewswire/ -- Entrepreneur AJ Watson launches Discount Savings Plan to help consumers save money through network marketing company, Savings Highway. With the holiday shopping season fast approaching, network marketing company Savings Highway is offering marketers an opportunity to generate immediate income, while saving money, on a wide array of consumer goods and ... The Insurance Marketing & Advertising Podcast Interviews Jim Fiske, Chubb?s Marketing Manager for Personal Insurance OLDWICK, N.J.--(BUSINESS WIRE)--The latest episode of the Insurance Marketing & Advertising Podcast features an interview with Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance. Fiske explains what it?s like to market and communicate on behalf of one of the nation?s largest insurers, including in rapidly developing areas such as social media and ... Marketing Manager Marketing Coordinator, Charity, London, 2 months, 26k - 30k Are you looking for a freelance marketing role within the charity sector? If you have strong branding experience then this job as Marketing Coordinator could be just what you're after! Site: marketing - Google News Revlon creates global chief marketing officer slot - BusinessWeek
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