|
|
| Information |
|
|
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of marketing. Now the type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for every product or service everywhere. This just is not the reality as marketing methods can be as unique as the products and services that are marketed. Innovation, creativity and flexibility are needed in any type of marketing efforts. Trying several types of marketing is usually the best method of eliminating marketing methods that fail, and determining which marketing methods are successful. Online business or any type of business for that matter demands perseverance and determination. Perseverance and determination are also promoted heavily by the marketing gurus. However, perseverance and determination does NOT mean sticking with a marketing method that is incorrect for the product or service or NOT producing any results. It does not mean continuing self-defeating marketing methods over and over at a loss each and every month. To prove a point about the misconceptions sometimes promoted by the marketing gurus and the misconceptions others may have about perseverance in general, I've used two actual case studies below: A. Case Study #1 is a young male who started an online business many years ago promoting marketing resources and marketing strategies. He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources. He read many manuals from marketing gurus, who stressed a lot on list building and e- mail marketing. This young man, following the marketing guru's advice, spent much time and energy for years, e-mailing others relentlessly, swapping ads for further exposure, writing articles in other newsletters and e-zines, and trying every "trick" of e-mail marketing to no avail. He also persisted in this strategy as he had taken to heart the principle of "never quitting" quite literally, which the gurus had promoted so heartily to him. He lost quite a great deal of time and money until he noticed that his Web site had been ranking quite well in the Search Engines (after all, he had great content). Most of the few sales he had been making were coming directly from his Web site, despite the fact that he did not believe in (and dreaded) Search Engine marketing! He rethought the whole process and his approach, and began focussing on marketing his resources strictly from his Web site, applying his perseverance and determination to that, with incredible success ever since! B. Case Study #2 is a middle aged female who approached the marketing somewhat differently, as she had read a manual from a different marketing guru. She was promoting a customized service, rather than a product, and the guru, whose advice she followed, firmly believed in Search Engine marketing, and Search Engine marketing alone. She spent literally tons of money, and tons of time, getting her Web site to the top of the Search Engines. Like Case Study #1, she felt that if she only gave it enough time, and persevered, sales would be made. As time went on, she discovered that most of her sales were being made through her e-mail marketing. Her articles, ad swapping, and other e-mail marketing efforts (she published routinely her own newsletters and e-zines), were leading to more clients than those which were attained off her Web site. In her case, e-mail marketing was the "key" to success, but she also was following the mandates of the wrong marketing guru. The above two studies highlight the folly of blindly following the mandates of any marketing guru. While many do have good solid advice to give, the business owner must possess enough flexibility to test many methods. Creativity and an open mind help immensely when determining marketing methods. Perseverance and dedication are important, of course. But they must be applied correctly, along with flexibility and innovation, for success to occur in a business. All avenues should be pursued with perseverance and dedication and then choices of marketing methods made based upon the results. After all, results are what make a marketing method successful! Without results, any marketing method is a dismal failure. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
Latest News:Site: Yahoo! News Search Results for news News Ltd buys Getprice NEWS Ltd is preparing itself for the online retailing explosion with the acquisition of comparison shopping site, Getprice.com.au. Alabama news links: Judge gives man 187 years in prison on child porn convictions News from around Alabama. News Near You for Sept. 6 This daily column features short news items from some of the 20 localities that make up the greater Richmond area. If you have a news item, call 649-6990 or e-mail us at news@times dispatch.com NEWS NEAR YOU PowhatanB-24 bomber pilot Neely Young will speak at the World War II Round ... News Briefs Good news for working mothers. Minister of Education, Gideon Saar, announced Monday his decision to extend tuition subsidies for children aged 3-4 in public nurseries. BREAKING NEWS - Child struck by car, car doesn't stop TUCSON - News 4 has confirmed that a child was hit by a vehicle in the area of Drexel and Mission. Officers on scene say the vehicle did not stop. They are actively searching for the driver. Northwest News: John Canzano blames lousy city leadership for baseball's demise in Portland; Say so long to the ... Northwest News is a daily roundup of what's making headlines in the Pacific Northwest. News by location Get local and national news updates via E-mail. LUMBERTON - The Robeson County Board of Commissioners is expected to approve a resolution Tuesday formally adopting a quarter-cent sales tax increase. News buys up shopping website NEWS Limited has signalled a push into the online retail space. News Snapshot: Exit 12B in South Burlington is back in the spotlight ? THE NEWS: The city of South Burlington and the Chittenden County Metropolitan Planning Organization will hold a public meeting to discuss the latest developments on a proposed exit ? 12B ? from Interstate 89 onto Vermont 116 near Kennedy Drive. News by location Get local and national news updates via E-mail. Ten drivers have now clinched spots in the Chase for the Sprint Cup. HAMPTON, Ga. - Tony Stewart raced to his first victory of the year, pulling away from Carl Edwards off the final restart Sunday night at Atlanta Motor Speedway. Site: news - Google News AP Top News at 7:45 pm EDT - The Associated Press
MORE RESOURCES: Site: Yahoo! News Search Results for marketing Marketing experts expect £20M sponsors to stay with Man Utd striker Rooney Manchester United Wayne Rooney Marketing experts do not believe sponsors will desert Wayne Rooney after allegations about the Manchester United striker's private life. Rooney's £20million sponsorship deals are at risk because much of his appeal is as a family-friendly sports player ? an image he and Coleen have built with the help of a team of advisers. Rooney endorses a series of sponsors ... Orbital Marketing Services completes company rebrand Orbital Marketing Services Group (OMSG) plans to "leverage the synergies" of its print, mailing and fulfilment businesses following a company rebrand. Marketing Analytics Consultant Working in-house as part of a team in a Marketing Analytics role? Why not apply your expertise into some of the leading global FTSE 100 companies in the UK. You'll be looking into revenue streams generated by complex marketing strategies through the use of statistical models and analysis work. Online Marketing Strategies: Lights, Camera?Now What Do I Talk About? RISMEDIA, September 7, 2010?When it comes to online marketing, video is the undisputed leader for efficiency and effectiveness. But, technology is only half the formula. The other half is content. And therein lies the problem for many agents and brokers. Companies dabble in 'opponent marketing' at the US Open "Opponent marketing" is the new craze at the US Open for companies that haven't already got their insignia on top-ranked players. When Roberta Vinci... Article Marketing The Easiest Way to Grow Your Online Business The most efficient method for getting higher rankings in the search engine is to build and grow your online business opportunity with article marketing. Its really an easy way to find new customers and make more money on the internet That means that the more optimized your website or blog URL becomes, the more likely it will appear in the top page rankings of a popular search engine like... Loyalty Marketing Analyst We have a unique opportunity for an experienced Loyalty Marketing Analyst required for a high profile business based in Central London. This is a great opportunity to gain Pan-European project experience, and join a fun, dynamic team of business professionals. Social Media Marketing ? NOT for Everyone? After 10 years of preaching the merits of search engine optimization to sceptical business owners, I?ve found there?s a new challenge in online marketing and it?s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to [...] Check out the SEO Tools guide at Search Engine Journal . Social ... All-Nevada County tourism marketing talks kick off NEVADA COUNTY, Calif. ? A brainstorming session about marketing Nevada County didn't yield any groundbreaking ideas, but attendees hope support from supervisors will take a major campaign from idea to reality. Marketing Behemoths Answer Your Questions LONDON, September 6, 2010 /PRNewswire/ -- Facebook, Twitter, Google, YouTube, Microsoft and many more to discuss strategy at ad:tech London 21-22 September 2010, the National Hall, Olympia. To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/adtech/44208/ All the big digital players are gathering in London 21-22 September to ... Site: marketing - Google News Marketing Fanciful Items in the Lands of Make Believe - New York Times
|
|
|
|
RELATED ARTICLES
Private Practice Marketing: A Soaking Wet Marketing Marvel Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle. The 7 Commandments of Marketing Marketing is the key to success with any business, online or traditional. You can have a website or business location. Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Fail Your Way To Small Business Marketing Success! Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest. Nurture Sales Leads with Direct Mail Marketing Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. Top Five 2004 Required Marketing Tips Needed to Succeed When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Burnout Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. More Scams! Do you Really Believe It? Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. Direct Marketing: Overlooked, Underappreciated, and Unstoppable Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. E-commerce : The Bottom of Pyramid Approach For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. Four Simple Ways to Cut Your Trade Show Marketing Budget in Half Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. Your Plan For Marketing Success The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed. Keeping Your Mailing List Clean and Efficient Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. Too Much To Do: Four Keys to Effective Delegating Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.
|
| Home | Site Map | Resource Links |
