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Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a booklet of tips. Online you do the same thing. You create a series of tips. Tips can be delivered online in a variety of ways. The most obvious is a tip of the week or tip of the day. With this technique you merely change the web page as often as you've promised a new tip. But this can be very time-consuming, especially if you decide that a daily tip is appropriate for your audience. How do you decide how often to change the tip? Determine how often you want your online visitor to visit your website and publicize new tips for that time frame. So if you want them to come back daily for a new tip, then plan to change it daily. A trend to watch...increasingly experts are relying on their email newsletters to deliver tips to their audience, rather than trying to encourage people to visit their site regularly. Unless you change a lot of content regularly, there really is no reason for them to visit. You're better off delivering your content *to* the audience rather than waiting for the audience to come to you! If you want them to visit daily you need to invest in an automatic method for updating your tips. Generally this will be a cgi (common gateway interface - it's a "techie" term you don't need to remember) or a web application that will automatically post a new tip daily. You'll need a technical person to do this one for you, so plan to pay for that expertise to set this up. Once it's set up, you can easily enter the tips and keep them updated. As an alternative to a daily tip, you could provide a tip that changes each time someone visits the page. This may be more effective if you want to keep someone on your site. And it shows them a lot of content in a short period of time. Again, you'll use a cgi for this. Generally you can use the same one as you did for a daily tip - just set it to change each time the web page is loaded. Yet another alternative is an animated gif. This is a series of graphics with tips on them. They are put into a simple animation program so that they change from one graphic to the next, as someone is on your page. If you have a graphics animation program, you can do this yourself. Tips are the most versatile and useful piece of information you can create. Get into the habit of recoding tips each time you think of one and each time you share one with a friend or client. Keep those tips handy! Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
Latest News:Site: Yahoo! News Search Results for news Guests on today's TV news shows (San Jose Mercury News) News ShowsLineup for today's TV news shows: ABC's "This Week": Democratic presidential nominee Barack Obama. Veterans for Obama to hold forum in Newport News Monday (The Virginian-Pilot) NEWPORT NEWS Two retired military leaders will make four stops across Virginia Monday in support of Democratic presidential nominee Barack Obama. Rear Adm. Jamie Barnett and Command Sgt. Maj. Michele Jones, both retired, will discuss challenges facing Virginia veterans, according to a news release from the campaign. At each stop, they?ll be joined by Virginia veterans. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Good news for Johnson, but '08 over (MLB.com) Good news for Orioles' Johnson Ruling Party Predicts Big Win In Angola Election-News Agency (Nasdaq) LUANDA (AFP)--The governing MPLA party on Saturday predicted it will win big in Angola's first peacetime election, based on preliminary results it said it had seen, Portugal's Lusa news agency reported. Mid-American Conference News and Notes (The Sports Network) Mid-American Conference News and Notes UPI NewsTrack Entertainment News (UPI) ABC embracing 'Motherhood' ... Script work to delay '24' filming ... Two more 'Spider-Man' movies likely ... T-Pain wins big at BMI Awards ... News from United Press International. Journals week in review: news from One Microsoft Way (Ars Technica) In this week's top Microsoft news on Ars, we cover the Gates-Seinfeld ad, The Ultimate Steal, Internet Explorer 8, the Zune, a new non-laser mouse, SkyMarket, and OneCare. See inside for details on what's new with these products. Read More... Week in review: top news stories on Ars Technica (Ars Technica) It was a shiny, happy week in the world of tech news with the launch of Google Chrome and all the hype that surrounded it. We recap the week's most important stories. Read More... News Services (The Scottsboro Daily Sentinel) Letter to the Editor The Daily Sentinel welcomes your commentary. No letter will be published until authorship is confirmed. Press Release Submit your news and event information to The Daily Sentinel. Site: news - Google News Palm's new smart phone steals the show - MarketWatch
MORE RESOURCES: Site: Yahoo! News Search Results for marketing SearchDay: Online Videos as Learning and Marketing Tools (Search Engine Watch) Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more. Lend a Hand: Use marketing skills to help nonprofits (Portsmouth Herald) It's hard to get attention these days, especially as a nonprofit with limited means. If you're a marketing professional with skills from graphic design to public relations, then you can make all the difference for nonprofits that need to share their... Wechsel im Marketing (FVW.com) Helen Bardtenschlager verantwortet ab sofort die Marketing-Aktivitäten von LAN Airlines in Deutschland. Ihre Vorgängerin Angelika Lucius geht in den Mutterschaftsurlaub. Pfizer: withdraws Zeven marketing applications (Pharmaceutical Business Review) Healthcare giant Pfizer has announced that the marketing applications for its skin infection treatment Zeven (dalbavancin) are to be withdrawn, pending another multi-center trial for the drug. This setback could cost Pfizer dearly: another trial could push the drugs launch date out to September 2010, five full years after its proposed launch date and just two years before its first patent expiry. Ag Society, IdeaLogic Marketing part ways (North Platte Telegraph) The North Platte Telegraph The marketing firm of IdeaLogic has handled the marketing and advertising efforts for the Lincoln County Fair for the past two years - but there won't be a third. Kmart names new marketing chief (Chicago Sun-Times) Ailing retailer Kmart has reached into the hotel industry for its new chief marketing officer. Next plots marketing revamp (Mad.co.uk) Retail giant Next is overhauling its marketing strategy in a bid to increase sales, following a slump in its profits due to the economic downturn. The importance of marketing to open-source projects (CNET) Open source may make better software, but marketing is what makes people care enough to download it. Powered Shares the Secrets of Successful Social Marketing Programs at Shop.org Annual Summit (Business Wire via Yahoo! Finance) AUSTIN, Texas----Powered, a leading provider of social marketing programs that drive measurable business results, today announced that it will be exhibiting at the Shop.org Annual Summit, taking place September 15 - 17 at the Mandalay Bay Resort and Casino in Las Vegas. Europcar UK plans major brand re-launch, strengthens marketing team (eyefortravel.com) Europcar UK Group has appointed Catriona Lougher as marketing director as the group strengthened its marketing structure in preparation for its multi-million pound re-launch in the UK in 2009. Site: marketing - Google News Columbus tech firm buys Dayton marketing company - Bizjournals.com
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