Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


 The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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5 Marketing Mistakes That Could Crush Your eCommerce Business - Forbes

Forbes

5 Marketing Mistakes That Could Crush Your eCommerce Business
Forbes
There is a huge misconception that eCommerce is easy. People jump into the game thinking that the process is as easy as coming up with a few products to sell, but that is so far from the truth. When it comes to building an online business (of any kind ...

India to quiz Philip Morris on marketing of Marlboro - Reuters

Reuters

India to quiz Philip Morris on marketing of Marlboro
Reuters
NEW DELHI (Reuters) - India plans to seek an explanation from Philip Morris International Inc about its marketing practices after Reuters reported that the tobacco giant used tactics that government officials say flout the country's law, a health ...
Philip Morris to Be Questioned by India's Government Over Marketing PracticesTheStreet.com
Philip Morris International Inc - PM - Stock Price Today - ZacksZacks Investment Research
Top 10 Hedge Funds Holding PM - Slide 1 of 10 - Holdings ChannelHoldings Channel
SEC.gov
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Marketing and childlike wonder collides at the Disney D23 Expo, and points to the future of the brand - Telegraph.co.uk

Telegraph.co.uk

Marketing and childlike wonder collides at the Disney D23 Expo, and points to the future of the brand
Telegraph.co.uk
In 1941, as his grand passion project Fantasia lost money hand over fist, Walt Disney found himself in a ruminative mood. His new film broke every artistic and technological boundary it hit: hand-drawn animation dancing to the music of Beethoven, Bach ...

In advertising, marketing diversity needs a boost in Tampa Bay, nationally - Tampabay.com

Tampabay.com

In advertising, marketing diversity needs a boost in Tampa Bay, nationally
Tampabay.com
From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative ...

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9 Low-Budget Marketing Strategies Every Startup Can Afford - Entrepreneur

Entrepreneur

9 Low-Budget Marketing Strategies Every Startup Can Afford
Entrepreneur
Caught in this dire financial balancing act, most entrepreneurs end up abandoning investments they come to view as superfluous, such as marketing and advertising. Yet the cruel irony is that neglecting marketing altogether stifles a business's growth ...

Bowie Knives and a Tick Head: Marketing Gets Elaborate at Comic-Con - New York Times

New York Times

Bowie Knives and a Tick Head: Marketing Gets Elaborate at Comic-Con
New York Times
?Westworld: The Experience,? an elaborate marketing event at Comic-Con 2017 in San Diego. Credit HBO. SAN DIEGO ? A woman clad entirely in white greeted me with a robotic smile and a warning. ?This may be disorienting,? she said. ?Are you O.K. with ...
Comic-Con Photo Gallery: 'Legion' & 'Game Of Thrones' Go Large, 'Stranger Things' & 'Defenders' Take Over Gaslamp ...Deadline

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Five Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy - Forbes

Forbes

Five Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy
Forbes
Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B marketing based on goals for specific target accounts. ABM helps organizations communicate with ...

Maine guides win grant for great new marketing project - Bangor Daily News

Bangor Daily News

Maine guides win grant for great new marketing project
Bangor Daily News
It's been a frustration of many of us that the Department of Inland Fisheries and Wildlife does not work with our outdoor industries on marketing. They once had a marketing position, but when the last person to hold that job, Bill Pierce, left, they ...

Amazon's Latest Marketing Gimmick Is Completely Nuts (and It's ... - Inc.com

Inc.com

Amazon's Latest Marketing Gimmick Is Completely Nuts (and It's ...
Inc.com
What do you get when you cross a psychedelic bookmobile with an ice cream truck and a three-ring circus?

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Four Forces Revolutionizing Marketing - Fortune

Fortune

Four Forces Revolutionizing Marketing
Fortune
Marketing doesn't end with a purchase. In a social media world, the CMO's job is not just to drive purchases, but to create brand enthusiasts. ?The marketer is being forced to take ownership of the customer experience," said Ragy Thomas, CEO of Sprinklr.

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