|
|
| Information |
|
|
The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that? Since I usually don't control if or how a website links to me, I began thinking for a solution. Part of Google's ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay's laptop auctions - and used "discount laptops on eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google takes the anchor text of a site's backlinks, and uses it to determine how that site ranks for a given keyword. When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word "eBay" would most likely be the anchor text to my link. Aside from that fact that you know eBay is an online auction site - why would you search for the term "eBay"? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name. That's when an idea hit me. Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don't search for your company name, you'll still receive the same effect. Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website "Tiburon World", I could name it "Hyundai Tiburon Performance & Accessories", and use the domain "hyundai-tiburon-performance- accessories.com." By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - "Hyundai Tiburon," "performance," and "accessories" - will be automatically included in the anchor link text. Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique. Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares business advice and tips through his website, http://www.josiahmackenzie.com. Josiah's latest projects include an RSS software directory (http://www.rss-software.net) and an RSS marketing information site (http://www.rss-marketing-information.com)
Latest News:Site: Yahoo! News Search Results for news News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. News Corporation to redevelop London Wapping site (Reuters via Yahoo! News) Rupert Murdoch's News Corporation is to redevelop its Wapping site in London, moving all its UK businesses, including News International, Harper Collins, MySpace and Dow Jones, under one roof. UPI NewsTrack Entertainment News (UPI) Chesney nominated for 7 CMAs ... Hoffman: I'm not playing Penguin ... 'RocknRolla' No. 1 at U.K. box office ... Jessica Simpson stops song on 'GMA' ... News from United Press International. DailyMe: News tailored to your individual tastes (The Christian Science Monitor) Column: Custom news websites come and go, but this one gets it right. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. UPI NewsTrack Health and Science News (UPI) Mars Lander set to run last of experiments ? Protein found to suppress skin cancer ? NASA: Gamma-ray burst was aimed at Earth ? Study: Continuous blood sugar monitor best ... Health/Science news from UPI. UPI NewsTrack Quirks in the News (UPI) Peabody Hotel in Memphis declares amnesty ? Night at Hearst Castle up for grabs ? Mother: 6-year-old got stuck in washer ? Couple may keep home thanks to rare coin ? UPI Quirks in the News. OREGON NEWS (The Oregonian) TWITTER Headlines delivered to your PC or PDA as soon as they're updated. SPEAK UP! Talk about the latest news. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/internet-marketing/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/internet-marketing/inc/ads-body.inc on line 52 MORE RESOURCES: Site: Yahoo! News Search Results for internet marketing How Experts Implement Business Bookmarking As Their Internet Marketing Strategy (Turks.US) There is nothing more easy and fun as business bookmarking to increase your site's online coverage. In truth, expert Webmasters today are making use of this Internet marketing strategy to give their site the traffic it deserves -- and more. Evision Worldwide Opens for Business in Honolulu: Now Offering World-Class Hawaii Internet Marketing Services (PRWeb via Yahoo! News) Evision Worldwide, a boutique search marketing agency, is opening an office in Honolulu, Hawaii. Evision Worldwide offers customized Hawaii internet marketing services, consulting and educational events, in addition to serving clients throughout the mainland and worldwide. Internet Marketing Guru Sustains Head Injury While Training for Charity Run (PRWeb via Yahoo! News) Internet Marketing Guru and List Building expert, Tellman Knudson sustained a head injury while training for a charity cross country run to raise money for homeless children in America. Complement the Brand?s Efforts and Capture Local Internet Revenue Opportunities | By Max Starkov and Mariana Mechoso (Hospitality Net) The climate of the current economic environment is forcing franchised hotels to become more involved in their brand?s marketing strategies and seek untapped, low-cost Internet revenue opportunities. In the first half of 2008, occupancy rates in North America fell by 2.4%; in Europe by 1.3% and in the Asia Pacific by 3.9%, compared to the same period a year ago (Smith Travel Research). ... Last Chance To Register For The Only Online Marketing Conference For Caribbean Tourism Professionals For The Remainder ... (Hospitality Net) Next week, the innovative Online Revealed Internet Marketing Conference for Tourism brings its unique workshop based agenda to Puerto Rico to help Caribbean tourism professionals learn how to win more of their fair share dollars from an active global community that are still researching and buying travel online. The event, being held this September 17-19 at the Caribe Hilton in San Juan, will ... Last Chance to Register for The Only Online Marketing Conference for Caribbean Tourism Professionals for The Remainder ... (PRWeb via Yahoo! News) Declining Airlift, Global Recession, Energy Prices and Nervous Consumers make it more necessary than ever to embrace Internet Marketing. The Online Revealed Internet Marketing Conference for Tourism provides real life case studies and a straight forward "how to" approach to reaching active consumers online. Pay88 Expands Marketing of Online Game Cards Into Two New Chinese Cities (PR Newswire via Yahoo! Finance) Pay88, Inc. , a rapidly growing reseller of online multiplayer game cards and internet game time in China, has begun marketing and distributing its series of 60 online game cards into two new cities in China. Internet bookie bwin loses German court case (Reuters via Yahoo! News) Internet bookmaker bwin.com has lost a regional court case in the aftermath of Germany's crackdown on online betting, Germany's state lottery said on Thursday, sending bwin shares down 7 percent. Inbound Marketing Summit 2008 Summary (Bostonist) Monday in Cambridge marked the first annual Inbound Marketing Summit , hosted by the local internet marketing firm HubSpot . While last week's Business of Software conference focused on software entrepreneurs, the Inbound Marketing Summit presented speakers and sessions devoted to helping any type of organization, for-profit company or non-profit institution, attract interest and build ... Europcar UK plans major brand re-launch, strengthens marketing team (eyefortravel.com) Europcar UK Group has appointed Catriona Lougher as marketing director as the group strengthened its marketing structure in preparation for its multi-million pound re-launch in the UK in 2009. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/internet-marketing/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/internet-marketing/inc/rss.php on line 26 |
|
|
|
RELATED ARTICLES
Marketing Rapport - 3 Tips! Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Online Advertising Traffic and the First Law of Web Surfing Hint: don't send send your online advertising traffic to your homepage.How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web. Profiting From Your Online Business Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. Road Map to Internet Marketing Success Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. Internet Marketing - A Maze In A Haze? Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route. Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone Your Enterprise Won't Survive Unless People Find ItWhether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community). Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer.We are going to about some of the actions that you can do to enhance your experience of being a successful marketer. Internet Marketing Tip - Go For The Bronze Go for the bronze.Repeat. 20 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. Top 3 Online Business Success Needs 1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business online and not having a web site means you have no place where your customers can find you. How You Can Promote Products And Services In Internet There are two ways how you can promote products and services in Internet:1. Google Adwords?More than 200 million people a day search on Google? for products and services. Automatic Internet Marketing and Business Success On A $25.00 Budget There are plenty of free tools online for marketing. And many will get you sign ups and sales. How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?Well, I answered a big "Yes!" to all the above, especially, the last oneMy job sucks. I can barely make ends meet and I have some medical problems which make a "normal" working lifestyle very difficult. Fast Forwarding Your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5. Many Small Revenue Streams Are Best There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. Strategic Internet Marketing Is Planning Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success. 3 Quick and Easy Steps to Earn Money Online! Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!You might not believe me but the facts are you can. Are You A Web Wannabe? Web marketers see it all of the time.Companies of every size and description still have unrealistic expectations with online marketing. Sins of the Internet Marketing Godfathers What is an Internet Marketing Godfather?Someone who I *perceive* to know more about Internet Marketing Stuff than me. Usually, my thinking tells me that if they are making more money than me, I should listen to them. Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler.
|
| Home | Site Map | Resource Links |