|
|
| Information |
|
|
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials. In Internet Marketing we can also make use of this technique, in a number of ways. The most common method is to write an article. The article provides useful and interesting information yet also sells a product. I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag. This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right? The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad. There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the newspaper world - often without you realising OR tagges as an "Advertising Feature". Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest. You of course get the added benefit of the fact that articles are essentially free to publish :-) The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem. You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them. These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be! (C)2004 Stuart Reid About The Author Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com
Latest News:Site: Yahoo! News Search Results for news News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. News Corporation to redevelop London Wapping site (Reuters via Yahoo! News) Rupert Murdoch's News Corporation is to redevelop its Wapping site in London, moving all its UK businesses, including News International, Harper Collins, MySpace and Dow Jones, under one roof. UPI NewsTrack Entertainment News (UPI) Chesney nominated for 7 CMAs ... Hoffman: I'm not playing Penguin ... 'RocknRolla' No. 1 at U.K. box office ... Jessica Simpson stops song on 'GMA' ... News from United Press International. DailyMe: News tailored to your individual tastes (The Christian Science Monitor) Column: Custom news websites come and go, but this one gets it right. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. UPI NewsTrack Health and Science News (UPI) Mars Lander set to run last of experiments ? Protein found to suppress skin cancer ? NASA: Gamma-ray burst was aimed at Earth ? Study: Continuous blood sugar monitor best ... Health/Science news from UPI. UPI NewsTrack Quirks in the News (UPI) Peabody Hotel in Memphis declares amnesty ? Night at Hearst Castle up for grabs ? Mother: 6-year-old got stuck in washer ? Couple may keep home thanks to rare coin ? UPI Quirks in the News. OREGON NEWS (The Oregonian) TWITTER Headlines delivered to your PC or PDA as soon as they're updated. SPEAK UP! Talk about the latest news. Site: news - Google News Palm Unveils New 'Nova' Software, 'Palm Pre' Phone - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for internet marketing How Experts Implement Business Bookmarking As Their Internet Marketing Strategy (Turks.US) There is nothing more easy and fun as business bookmarking to increase your site's online coverage. In truth, expert Webmasters today are making use of this Internet marketing strategy to give their site the traffic it deserves -- and more. Evision Worldwide Opens for Business in Honolulu: Now Offering World-Class Hawaii Internet Marketing Services (PRWeb via Yahoo! News) Evision Worldwide, a boutique search marketing agency, is opening an office in Honolulu, Hawaii. Evision Worldwide offers customized Hawaii internet marketing services, consulting and educational events, in addition to serving clients throughout the mainland and worldwide. Internet Marketing Guru Sustains Head Injury While Training for Charity Run (PRWeb via Yahoo! News) Internet Marketing Guru and List Building expert, Tellman Knudson sustained a head injury while training for a charity cross country run to raise money for homeless children in America. Complement the Brand?s Efforts and Capture Local Internet Revenue Opportunities | By Max Starkov and Mariana Mechoso (Hospitality Net) The climate of the current economic environment is forcing franchised hotels to become more involved in their brand?s marketing strategies and seek untapped, low-cost Internet revenue opportunities. In the first half of 2008, occupancy rates in North America fell by 2.4%; in Europe by 1.3% and in the Asia Pacific by 3.9%, compared to the same period a year ago (Smith Travel Research). ... Last Chance To Register For The Only Online Marketing Conference For Caribbean Tourism Professionals For The Remainder ... (Hospitality Net) Next week, the innovative Online Revealed Internet Marketing Conference for Tourism brings its unique workshop based agenda to Puerto Rico to help Caribbean tourism professionals learn how to win more of their fair share dollars from an active global community that are still researching and buying travel online. The event, being held this September 17-19 at the Caribe Hilton in San Juan, will ... Last Chance to Register for The Only Online Marketing Conference for Caribbean Tourism Professionals for The Remainder ... (PRWeb via Yahoo! News) Declining Airlift, Global Recession, Energy Prices and Nervous Consumers make it more necessary than ever to embrace Internet Marketing. The Online Revealed Internet Marketing Conference for Tourism provides real life case studies and a straight forward "how to" approach to reaching active consumers online. Pay88 Expands Marketing of Online Game Cards Into Two New Chinese Cities (PR Newswire via Yahoo! Finance) Pay88, Inc. , a rapidly growing reseller of online multiplayer game cards and internet game time in China, has begun marketing and distributing its series of 60 online game cards into two new cities in China. Internet bookie bwin loses German court case (Reuters via Yahoo! News) Internet bookmaker bwin.com has lost a regional court case in the aftermath of Germany's crackdown on online betting, Germany's state lottery said on Thursday, sending bwin shares down 7 percent. Inbound Marketing Summit 2008 Summary (Bostonist) Monday in Cambridge marked the first annual Inbound Marketing Summit , hosted by the local internet marketing firm HubSpot . While last week's Business of Software conference focused on software entrepreneurs, the Inbound Marketing Summit presented speakers and sessions devoted to helping any type of organization, for-profit company or non-profit institution, attract interest and build ... Europcar UK plans major brand re-launch, strengthens marketing team (eyefortravel.com) Europcar UK Group has appointed Catriona Lougher as marketing director as the group strengthened its marketing structure in preparation for its multi-million pound re-launch in the UK in 2009. Site: internet marketing - Google News A-1 Internet Design - Keeping Pace with the Global Internet marketing - Best Syndication
|
|
|
|
RELATED ARTICLES
Beware the Click Without the Conversion Why is this funny?Because in essence, a "click-through" places money in the pocket of the pay-per-click search engine --- only a "conversion" like a sale or sales lead creates money for the marketer.Under a practical perspective, a "click-through rate" is the percentage of times your "FREE LISTING" (called an "impression") is clicked on to generate a "PAID" visitor. Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders Do you want to open the floodgate of orders at yourwebsite?Here are ten magical awesome website sales tactics tohelp you:1. Use reward programs to keep people revisitingyour web site and buying your products. Getting noticed on the Internet - Digital Marketing for Small Business The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive. Make Internet Marketing Work for You Via RSS RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. Ten Tried And Tested Viral Marketing Campaigns Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. Sheep Spend and Lose, Leaders Make Money Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money.Sheep follow the herd blindly with their wallets open hoping someone else will will do their work for them. How Do You Increase Your Conversion By Over 70% Instantly? At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tipsbeing thrown at you for improving your marketing. How Your Hobbies Can Help You With Your Business Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area.It might be photography or art or cooking. Internet Marketing Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing. Free For All Sites: How They Can Actually Help Your Business Anyone whose been marketing online knows that generating leads can be a time consuming and expensive experience. It's something that must be done however if you expect to make it in any business. Dont Treat Your Business Like a Casino It's amazing how many people are jumping into the internet marketing business. The good news is that the pie is pretty unlimited so we can all get a nice slice. Make Money With A Business Opportunity Online There are so many business opportunities these days that promise to help you make money online. What should you do to choose one? Here are some tips to help you with your decision. Three Easy Lessons to Take Your Online Marketing to the Next Level I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus. Profiting from Articles - A Step-by-step Guide "Content is King" - that's a given, there's no debate. But how do you get content? Like most projects, breaking into bite-size, easily digestable chunks makes the process realistically achievable. Resources for Starting an Online Business Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable. Online Marketing Secrets & Marketing Strategy For An Succesful Web Site starts when a web site is being planned.. Avoid Marketing Stagnation Using 3 Basic Methods You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a "bump school" ski lesson in Breckenridge, Colorado. What Businesses are Succeeding on the Net? The most basic question any Internet business owner will have to answer at one point or another?"what should I sell?".After the settling down of the dot-com bubble, sanity checks have brought realistic expectations to the fore. Internet: The Darling Of Business Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. It Really is only early Days in the Internet Gold Rush.... One of the questions that I am getting more and more used to hearing lately is:'Is it too late for me to start an online business? Have I missed the boat and have all of the best opportunities been and gone?'My reply is always along the lines of, 'Absolutely not - there is still a wealth of opportunity online and even if you start your online business tomorrow, you are still well ahead of the majority of people'.I genuinely believe that this is the case but I know that many people do feel that they may have missed the boat and that there is nothing more that can be done online that isn't already being done by someone else.
|
| Home | Site Map | Resource Links |
