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How To Get Attention, or: As You Read This, You Feel an Irresistible Urge to Go On Reading!
We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and family. And when running most any type of business, we must attract the attention of our potential customers. But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try using the same method to get noticed. Sure, you will get noticed - but in a negative way! On the Internet, every website that is selling something has the need to be attention-grabbing within seconds; to make the visitors read about their offer rather than just clicking away. Some are then tempted to use the infant method of getting attention: screaming and yelling. Popup-windows that pop up in your face and obscure the page text you're just trying to read, is one example. Flash-generated intro's that stop you in your tracks and say "Heeey, wait - before you read about our products I've got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They visually yell and scream at you, and draw your attention to the fact that you'd better spend your precious time somewhere else. Then there is the type of web page that plays some sound effect the moment you arrive. Either it is a piece of music (always just the kind you hate!) or a recorded sales pitch. Oh yes, then there is the Blinking Text... which blinks at frantic pace, just right to trigger an epileptic seizure. One of my websites is called "The Hosting Finder". Primarily, it offers some reviews of carefully selected web hosting companies. I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads: "Finding a Web Hosting Provider That Will Take Good Care of Your Precious WebPages ... Can Be Confusing" (I then explain how I researched the web to find good hosting services based on un-biased customer ratings rather than hype.) Recently, a marketing consultant offered to look at this website and give me some feedback at no cost. I accepted, and after checking my landing page he declared the headline to be "generic and bland". Instead, he suggested the following: "Want An Objective 'Client Feedback' Guide To Help You Find A 100% Trustworthy, Inexpensive, And Complete Web Hosting Service Provider (Based On Survey Results, Not Marketing Propaganda) -- With All The Options You Need To Run Your Web Site Smoothly And Successfully? Avoid The Hosting Nightmare Of Trying To Keep Your Site Live And Running Smoothly... Stop Wasting Time And Money In Costly Bad Service" In my reply, I thanked him for his trouble. I also pointed out that this flood of words might not be the optimal way of building confidence in my integrity as the provider of impartial reviews on web hosting. Maybe I am wrong, who knows. Perhaps I should start yelling and screaming just like everybody else? But I just don't like the idea of doing that. I'd rather hypnotize people into reading my texts. Some marketing gurus advocate this approach. Here are a few examples of how you're supposed to hypnotize people: 1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product. 2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase. 3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order. Well, don't you feel compelled to reach for your wallet right now?! These examples are not intended as a joke; they are seriously trying to persuade people. And maybe they are, although I personally find them more amusing than hypnotizing. - I'll make a pause here; I just feel I have to go out and buy something! :-) OK, I am back. Time to finish this little essay on how to get attention. Oh, you have read this far? So I have managed to keep your attention then! I did it by ... no, I won't give my secret away. You'll have to read my Special Report, which I'm selling for ONLY $97. But hurry, this exclusive limited special offer is expiring, and will always expire, at midnight; whatever day you happen to read this! :-) Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directoryfeaturing articles and RSS feeds on web development, website promotion, and online marketing. The article may be used freely as long as this resource box, with intact hyperlink, is included.
Latest News:Site: Yahoo! News Search Results for news Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. Relief: Cubs get good news on Zambrano, Harden (ESPN) The Cubs received encouraging news on pitchers Rich Harden and Carlos Zambrano on Tuesday. False bankruptcy item highlights risks in online news (Market Watch) Investors are getting a fresh lesson in the power and perils of lightning-fast news on the Web in an already fast-moving market. Petraeus to Brief FOX News on Final Battlefield Tour (Fox News) Gen David Petraeus, fresh off an announcement that thousands of U.S. troops will be withdrawn from Iraq, will give his final U.S. interview to FOX News Wednesday before handing over control of U.S.-led forces in Iraq to Gen. Raymond Odierno next week. Lesson 6: Broadcasting news (BBC News) Students practise reading the news and produce a news programme adhering to a strict deadline. UPI NewsTrack Quirks in the News (UPI) Car crash knocks woman off toilet ? Woman uses Feng Shui after car hits home ? Mistakenly diagosed man gives away savings ? Wisconsin man eats 23,000 Big Macs ? UPI Quirks in the News. Lesson 5: Ordering news (BBC News) Students order several reports to make a news programme which appeals to a specific audience. Lesson 3: Writing News (BBC News) Students write a news script which is clear, concise and correct - the three Cs of journalism. Yahoo News Redesign May Pull a Technorati ? Why Not Twitter? (Wired News) Bloggers have uncovered URLs for a new Yahoo News layout which includes a ?Most Blogged? section. The list is presumably based off Buzz Tracker, which displays related blog posts and those that link back to an article. But wouldn't a "Twittered About" section make the site seem more cutting-edge? Site: news - Google News Palm Unveils New 'Nova' Software, 'Palm Pre' Phone - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for humor New play finds humor in horror (Brigham Young NewsNet) 'Bread of Affliction,' a new production by the BYU Experimental Theatre Company, which will run Sept. 12 and 13, demonstrates how the Jewish people have survived many things largely through the power of humor. 'Whole lotta kid' kept humor despite cancer (Miami Herald) From the minute he was born, on Nov. 22, 1995, at 8.2 pounds, Bailey Blu Kayes was ``a whole lotta kid.'' He was, said his mother, Nicole Bailey, ``all energy -- running full speed, nonstop.'' TenantReports.com Injects a Sense of Humor into the Housing Market Amidst Credit Crisis (PRWeb) The mortgage meltdown makes tenant screening more important than ever for independent real estate investors. Real estate services site, www.TenantReports.com , aims to educate landlords on effectively screening potential tenants, while bringing a smile to those wrought with anxiety or fear of foreclosure at the thought of taking on tenants who can't pay the rent. (PRWeb Sep 11, 2008) Read ... Try humor to discourage kids' drama (The Charlotte Observer) Q. Our 16-year-old daughter constantly tells her younger siblings what to do and how to do it, and that the way they do things isn't good enough. It creates daily friction. What can we do to make it stop? A sense of humor would help. Fifty-plus years ago parents took child-raising seriously, but they took children, for the most part, with the proverbial grain of salt. Today's parents take ... Glossy thriller "Fringe" has heart, humor (Reuters via Yahoo! News) Strange things are happening, which is what you'd expect in a new series from J.J. Abrams. York County calendar of events (York County Coast Star) Talk: "The Art of Maine Humor" by Tim Sample at the Ogunquit Museum of American Art, at 6:30 p.m. 646-5511 / www.ogunquitplayhouse.org. Golden anniversary for Davidsons (Georgetown Record) What keeps a marriage strong and healthy for 50 years? The grown children of Georgetown residents Bob and Betty Davidson think it is their love of strong family values plus a shared sense of humor and acceptance of each other. ?Spiderwick Chronicles? comes to Fenton library (Tri-County Times) Fenton ? What do you get when you cross ice cream with a VCR? The answer? A ?time-out.? ?Hob the troll? from the Renaissance Festival, with his own special humor, music and stories, was the highlight of a ?Spiderwick Chronicles? event at Jack R. Winegarden Library in Fenton. Varner: College education puts wage earners ahead of curve (The Pantagraph) A grandfather in the area sent an e-mail commenting on a recent article and also remembered my youthful enthusiasm, humor and respect for students. He couldn?t however quite remember when he was in my class. A quick check in the grade book showed it was fall 1975. I was brand new at Illinois State University. God has a sense of humor (The South Alabamian) Psalm 59 :7-8 (NLT) "Listen to the filth that comes from their mouths; their words cut like swords. 'After all, who can hear us?' they sneer. But LORD, you laugh at them. You scoff at all the hostile nations." Jesus faced the problem of pride with many of his closest disciples. Site: humor - Google News 'Darwin Awards': accidental humor - Baltimore Sun
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