Holiday Promotion Tips


Are you ready for Mother's Day? Yes I realize it's still a week or two away, but if you haven't started your Mother's Day promotions yet it might already be too late. I know of one company that has completely sold out of their big Easter product 3 weeks prior to Easter (yes completely sold out!). So if you haven't done so already, work up some Mother's Day promotions and start contacting your previous customers and lists.

Why promote Mother's (or any holiday for that matter) when it's still more than 2 or 3 weeks away? Why do you start seeing Halloween costumes for sale in September and Christmas decorations in October? There's several reasons, but the two biggest ones are:

- To stay ahead of the competition

- Keep your business in mind when your customers begin their holiday shopping.

It's especially important to advertise products and specials far ahead of time in direct sales, because we need to keep in mind shipping times. If your shipping time is 1-2 weeks, your customers only have this week to shop.

If it's too late for Mother's Day, start thinking about Independence Day and what you can do to spice up your business!

~~~~~~~

About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting:http://www.DirectSalesHelpers.com





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Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News)
Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News)
French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News)
Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News)
A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune)
The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance)
A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance)
In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer)
The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News)
News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News)
Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday.


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Site: Yahoo! News Search Results for holidays
German operators cancel holidays due to hurricane damage (FVW.com)

The severe damage caused on Hurricane Ike in eastern Cuba has forced German tour operators to cancel holidays in the region. But Havana and Varadero have not been affected. Buy Online at the Holidays for HDTV Deals [HDTV] (Lifehacker)

The New York Times' Bits blog takes a look at surveys and pricing trends for LCD and plasma HD television models. The short version? If you wait until the holidays and buy online, waiting for a... Explore a world of wonders this Eid with Dnata holidays' special offers (AME Info)

Celebrate Eid Al Fitr in style and luxury this year with a specially selected choice of 12 ultimate getaway destinations across Europe, Asia and the Middle East from Dnata Holidays. ADL Demands Security for Holidays in Paris (Israel National News)

(IsraelNN.com) The Anti-Defamation League called Wednesday for greater security for France?s Jewish community as the High Holidays approach. The call follows the beating of three kippa-wearing Jewish teenagers last Saturday in Paris. RIAA, MPAA resume lobbying push to expand copyright law (CNET via Yahoo! News)

It only took a few days after politicians returned from their summer holidays for Hollywood and the major record labels to resume their legislative push to rewrite and expand digital copyright law. Mahindra Holidays to promote home stays in Kerala (Calcutta News)

Kerala has tied up with Mahindra Holidays and Resorts to promote home stays in the state, which faces an acute room shortage during peak tourist season, an official said. Asia best value holidays for Kiwis (TVNZ)

New Zealanders seeking best value in an overseas holiday should not necessarily be daunted by the weakening kiwi dollar, according to an online travel company. MCOT Public Company Limited.2008 (MCOT - English News By Thai News Agency)

SEOUL, Sept 12 (Yonhap) -- President Lee Myung-bak will spend the three-day Chuseok (Korean thanksgiving) holidays, starting on Saturday, at the presidential residence Cheong Wa Dae without any public appearances scheduled, presidential aides said Friday. Farecast holiday forecast: Expect to spend more on airfare (Pittsburgh Post-Gazette)

SEATTLE -- Expect to spend more to fly home for the holidays this year, say the experts at Live Search Farecast. ... Mahindra Holidays to promote home stays in Kerala (New Kerala)

Thiruvananthapuram, Sep 10 : Kerala has tied up with Mahindra Holidays and Resorts to promote home stays in the state, which faces an acute room shortage during peak tourist season, an official said.
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