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A Fundraising Road Trip: Planning & Achieving Your Goals
Do you ever daydream about going on a great vacation? It's fun to think of all of the great sights and things to do once you get to the destination. But usually there's lots of planning involved, such as planning around schedules, getting tickets and placing reservations. It can be quite an ordeal. But once you're on your dream vacation, boy is it worth it. Oddly enough, creating fundraising goals is itself a little like going on a trip. Here's how? The Destination: Long Term & Yearly Goals What's the first thing you do when you decide to go on a trip? Yes, that's right - choose the destination. Is it Disneyworld or New York City? Will you camp at the local state park or Yellowstone? Starting a fundraising program without a predefined goal is like getting in your car at the beginning of a vacation and saying, "I don't know where we're going, but I hope we get there!" (Doesn't make much sense, does it?) Your yearly goal is the final destination that your group should be striving for all year long. Whether your organization follows the calendar year, school year, fiscal year, or whatever the case may be, you still need to set this long term destination goal. Budgetary requirements generally guide the financial goals that are needed for your organization. What are the total expenses for the year, and how much of those expenses need to be covered by fundraising efforts? Write down this "big target" number that needs to be reached by the end of the year. The Roadmap: Project Goals Now that you've decided on a fundraising destination, the next step is to break down that number into smaller, more manageable goals. Imagine your organization's individual fundraisers such as events, raffles, or candy sales as the highways you will take to get to your final destination. Therefore, each individual campaign or event has its own fundraising goals. The combined goal amount should equal or be greater than the yearly goal. Having too many fundraisers that appeal to the same audience can become burdensome and reduces the effectiveness of your efforts. By forecasting the amount of funds needed, you'll be able to plan the right amount of individual fundraisers. The Pit-Stops: Fine Tuning Your Fundraising Goals During the course of the year, periodically review your fundraising goals. Have your fundraisers met their individual targets? If not, the "pit-stops" are times when you can do some fine tuning to your list of goals and objectives. Consider ways that you can earn more on the remaining fundraisers 1. Increase attendance at your event by adding something unusual, like a door prize drawing, a contest or a "celebrity" appearance 2. Place calls or send letters to get more prizes donated for your raffle or auction 3. Add an additional source of revenue to already planned 4. Add an easy fundraiser that doesn't require much time from volunteers, such as an online magazine fundraiser Reaching Your Destination Your group has worked hard to raise funds for your cause. Be sure to celebrate along the way, thanking donors and volunteers. Each year evaluate what programs worked best, how you can improve upon them, and ways that you can become more efficient in planning the fundraising programs. About the Author: Sandra Sims has been raising money for non profit organizations for over 10 years. She is the publisher of Step By Step Fundraising e-zine and website, which will help you get maximum results from your fundraising campaigns. Get a free copy of the special report The 5 Keys to Successful Fundraising.
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News Ballmer touts Windows 7 beta, new deals - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for goal setting GIRLS? SOCCER: Giants? goal? School record 15 (Marion Chronicle-Tribune) ANDERSON ? Marion won its first girls? soccer match Wednes-day in record-setting style. The Giants set a single-game scoring record and completely dominated host Anderson Highland, 15-0. Tamara Barrett, Jackie Roorbach and Alex Lester each had three-goal hat tricks for the Giants. Soft-spoken Syd'Quan not shy in setting big goals for Cal and himself at cornerback (Contra Costa Times) Thompson is tied for the NCAA lead in interceptions with three after two games, and three picks is his goal for each game, including Saturday at Maryland. A's setting sights on second place (Oakland A's) A's setting sights on second place Archdiocese sets fundraising record (St. Louis Post-Dispatch) The St. Louis Archdiocese said local Catholics contributed more than $13 million to its annual fundraising effort, surpassing its goal by more than $1 million and setting a record for the 59-year-old campaign. United Way sets goal at $935,000 (Great Falls Tribune) United Way of Cascade County kicked off its annual fundraising drive Tuesday, setting a goal of $935,000. United Way launches campaign for $2.2 million (The Hendersonville Times-News) The United Way of Henderson County volunteers, staff and community officials kicked off the 2008 fund raising campaign at 7:30 a.m. today at the Historic Courthouse, setting a goal of $2.2 million to meet needs of the community in health care, social services and other areas. RI residents oppose mass housing (Quad-City Times) Rock Island?s Housing Authority, or RIHA, wrapped up hours of goal setting for its next fiscal year Thursday night. But controversy is building about one of the agency?s proposals. Sallie Mae to turn on $10B private tap (Baltimore Business Journal) Sallie Mae is rushing into a market many are deserting by setting a goal of making $10 billion worth of student loans that are not backed by the federal government. (SLM) On the agenda (The Fort Collins Coloradoan) September Symposium 8 a.m. to 12:30 p.m., Friday, Lincoln Center, 417 W. Magnolia St. Attend these free sessions on a wide variety of topics ranging from avoiding burnout, performance appraisals, conflict resolution, small business leadership, goal setting, marketing and more. Reservations are required. For more information, visit www.larimerworkforce.org Going for the goal (Bangkok Post - Thailand's English news) Goals are one of the most important elements of success at any level and in any field. Having clear goals helps us know exactly what we want to accomplish in what time frame. Goals can also inspire us and get us excited and motivated. Site: goal setting - Google News A strategic plan for goal setting - Santa Rosa Press Democrat
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