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Vision Means Passion - Whats Yours?
Interestingly, the word vision can be interchangeable with the word passion. But small business owners often forget to promote the true reason for being in business. They've lost touch with their passionate vision. Passion is defined as an intense, driving, or overmastering feeling or conviction. Vision means unusual discernment or foresight - a person of vision. Our vision (passion) is that intense driving conviction of unusual foresight that involves people in our story. It is an authentic story because it comes from our heart. It's the reason we do what we do. And authentic stories are how we persuade people to use our service or product (ideas) over many other choices. But for a majority of people in small business, vision is lost somewhere between starting the business and dealing with the day-to-day challenges and opportunities that arise. Ask Yourself This Question Why did you go into business in the first place? Like many people, you probably got started with a vision you felt passionate about. Somewhere along the line you fell victim to day-to-day, reactive thinking and never returned to your original business vision. It became diluted and never rose from the ashes again. What Can I Do to Rediscover My Vision? Remembering the reason you started your business is the first step. Follow the action steps below to rediscover it. Next, tell people the story of how you got started and why you love what you do. That story should be on your marketing collateral, web site, sales presentations and phone messages. Passion is that single, illusive thing that attracts clients. Passion helps you stand out from other businesses who are selling rather than telling a "passionate, authentic story about a unique business vision". Action Steps to Develop Your Vision 1. Create an Authentic Vision Story. Start by considering the reason you started your business in the first place. Think back, when you first started out, what were you excited about? 2. Write down one sentence that tells the value you provide to others. This is the true reason anyone is in business. 3. Next, write down your competitive advantage. How are you different than the competition? 4. List single sentence statements that tell people your identity. Remember, image is dead. Clients and prospects need a strong authentic identity to understand exactly who you are and what you stand for. 5. Add your niche to this list. What single group of people do you best serve? 6. List the type of client you most enjoy working with. Include both professional and personal qualities. Understand who your ideal client is. 7. Weave the 6 points above into a compelling story. 8. Memorize that story. Focus on your ideal client only. Tell every ideal prospect you talk to this week your Authentic Vision Story. 9. The results will surprise you. Your prospects will seem more receptive. Your clients will be more willing to help you spread the word. Follow these steps and you are guaranteed to find more enjoyment in your business. © Copyright 2005, Bill Gluth, Develop Your Vision, All Rights Reserved. Bill Gluth is the motivator of focused change. He is the first to specialize in teaching small business owners how to be extraordinary in a commodity driven world. Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition. Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using inexpensive, creative, Human Touch ideas and methods. To find out more about Bill Gluth, Develop Your Vision, visit his website at http://www.developyourvision.com or his Blog at http://www.billgluth.com.
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for goal setting GIRLS? SOCCER: Giants? goal? School record 15 (Marion Chronicle-Tribune) ANDERSON ? Marion won its first girls? soccer match Wednes-day in record-setting style. The Giants set a single-game scoring record and completely dominated host Anderson Highland, 15-0. Tamara Barrett, Jackie Roorbach and Alex Lester each had three-goal hat tricks for the Giants. Soft-spoken Syd'Quan not shy in setting big goals for Cal and himself at cornerback (Contra Costa Times) Thompson is tied for the NCAA lead in interceptions with three after two games, and three picks is his goal for each game, including Saturday at Maryland. A's setting sights on second place (Oakland A's) A's setting sights on second place Archdiocese sets fundraising record (St. Louis Post-Dispatch) The St. Louis Archdiocese said local Catholics contributed more than $13 million to its annual fundraising effort, surpassing its goal by more than $1 million and setting a record for the 59-year-old campaign. United Way sets goal at $935,000 (Great Falls Tribune) United Way of Cascade County kicked off its annual fundraising drive Tuesday, setting a goal of $935,000. United Way launches campaign for $2.2 million (The Hendersonville Times-News) The United Way of Henderson County volunteers, staff and community officials kicked off the 2008 fund raising campaign at 7:30 a.m. today at the Historic Courthouse, setting a goal of $2.2 million to meet needs of the community in health care, social services and other areas. RI residents oppose mass housing (Quad-City Times) Rock Island?s Housing Authority, or RIHA, wrapped up hours of goal setting for its next fiscal year Thursday night. But controversy is building about one of the agency?s proposals. Sallie Mae to turn on $10B private tap (Baltimore Business Journal) Sallie Mae is rushing into a market many are deserting by setting a goal of making $10 billion worth of student loans that are not backed by the federal government. (SLM) On the agenda (The Fort Collins Coloradoan) September Symposium 8 a.m. to 12:30 p.m., Friday, Lincoln Center, 417 W. Magnolia St. Attend these free sessions on a wide variety of topics ranging from avoiding burnout, performance appraisals, conflict resolution, small business leadership, goal setting, marketing and more. Reservations are required. For more information, visit www.larimerworkforce.org Going for the goal (Bangkok Post - Thailand's English news) Goals are one of the most important elements of success at any level and in any field. Having clear goals helps us know exactly what we want to accomplish in what time frame. Goals can also inspire us and get us excited and motivated. Site: goal setting - Google News A strategic plan for goal setting - Santa Rosa Press Democrat
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