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Reaching Your Goals: A Ridiculous Way to Succeed
If you've ever had any sales training, you've probably been taught the technique called "Reduction to the Ridiculous." This is the technique of breaking a price down to smaller and smaller units until it sounds insignificant compared to the value of your product. Here's an example? Say you're talking to an insurance agent. Nothing against insurance agents, some of them are my friends, it just makes a good example. You're buying car insurance, and your friendly agent sees your jaw drop when he tells you the annual premium. Now he starts breaking it down- $1200 per year becomes $100 per month, which is about $3 a day, or 13 cents an hour or less than a penny a minute. Or, since he knows you drive 24,000 miles a year, your premium is only 50 cents per mile? A small price to pay to avoid a financial wipeout in case you cause an accident, right? ;-) We can apply the same technique to Success. Here's the road map: Vision Now let's look at each step. Vision Your Vision is what your life would look like if you had everything that's important to you. Suppose you had all the free time and money you needed to do anything you wanted. That "anything" is your Vision. In his best-seller The Greatest Networker In the World, John Fogg calls it "the movie in your mind." I love this visual? You close your eyes and imagine you are standing in front of a theatre. Picture the neon sign above the marquee. The bright lights chasing themselves around the title of the current feature. Feel the push of the crowd as they move around you to get their tickets. You check the title- "You- the True Story Of His/Her Amazing Life." With a title like that, you have to buy a ticket, right? You buy your ticket, and find a seat, about a third back, right in the center. Feel yourself sinking back into the plush velvet of the rich seat. Slide back and have some fresh popcorn. Settle in? The show starts. There you are. Now fill in the action on the silver screen. See yourself doing the things you dream of doing. When the show is over, open your eyes. You have a Vision. Plans Plans are the elements of your vision. Suppose a scene from your movie showed you presenting a large check to your favorite charity. To do so, you will need access to a large amount of money. In other words, to make that scene come true, you need to be wealthy. To reach part of your vision, you plan to Get Rich. Goals Goals are the milestones you use to measure your progress in following your plan. For our plan to Get Rich, we might set the following goals: 1. Net Worth of $10,000,000 Many advise you to put a strict deadline on your goals. I don't follow that, because it sets you up for failure. I would much prefer to set a target date, simply as a point of reference to evaluate progress. For the goal of $1,000,000 annual income, you might set a target of ten years. Each year, you can evaluate and ask yourself, 'if I continue at my current pace, how likely am I to hit my target.' If the answer is 'very likely,' keep the target. If the answer is 'I'll reach it much sooner,' move up the date. If the answer is 'not gonna happen', you need to make a decision. Do you change your target date? Or do you change what you are doing in order to accelerate your progress? Do you change the goal altogether? You have to decide which way you want to go. If you think you are doing as well as you are capable of doing, go ahead and move the target date out. You'll be evaluating again in a year, and can adjust as necessary. If you think there is room for improvement, note that and go to the next step. Steps To reach net worth of $10,000,000, you decide the steps are: > Create a business worth $5,000,000 Let's focus for now on "create a business worth $5,000,000". One common method for valuing a business is to multiply the yearly earnings by some factor. Let's say that a buyer wants to recoup his investment in five years. Disregarding taxes and such, he would multiply the business's earnings by 5 to arrive at a purchase price. So in order for our business to be valued at $5,000,000, it would have to generate $1,000,000 per year in revenue. Starting from scratch and building a million-dollar-a-year business is like eating an elephant- you have to do it one bite at a time. Let's use a network marketing business and work the numbers backwards. I'm going to make some stuff up here, just to keep the arithmetic simple. We're going to ignore taxes and assume perfect duplication (in other words, every member of the organization does exactly the same thing). This obviously won't happen in real life, and it still illustrates the principle. We're also going to assume that direct commissions and all overrides are 20% (which would make the numbers implode if this wasn't made up ;-). The plan pays 5 levels deep, and follows "five who get five who get five, etc." To generate $1,000,000 in revenue would require $5,000,000 in volume. One leg would look like this: You Total of 3,906 people in each leg. You build one leg per year for ten years, or an organization of 39,060 people. Each person would need to generate $128 in volume, or about $11 per month, on average. Your step is to build one leg per year with an average volume of $128 per distributor per year. Now it's time to work backwards again. To keep things simple again, we'll just assume the 80/20 rule holds here. We'll assume that for everything you do, you get your intended result 1 out of 5 times. So, to build one productive leg, you need to start five legs per year. That means finding a new rep every 2 months (I'm only making you work 10 months a year. Am I a nice guy, or what?) Keeping the 80/20 rule, 1 leg = 5 new front line reps so to get our new leg, we have to reach 15,625 people. Working 5 days a week for two months, that's about 390 people per day. Now we have something we have control over, and it's time for (ta-dah): Specific Actions What Specific Daily Actions (SDA) can you take to put your message in front of 390 people per day? How about submitting an article to an ezine that reaches 400 subscribers? (oops, 80/20 rule, make that 'submitting an article to 5 ezines, each with 400 subscribers, and counting on one publication) How about posting on a forum read by 2,000 people? Or sending a post to a mailing lists with 2000 subscribers? (Assuming 20% will notice your sig and click on it.) You get the idea. Your SDA's are things you have control over, so they're actions you can be accountable for. From "building a business worth $5,000,000" to "taking one specific action every day". How's that for a ridiculous(-ly simple) way to succeed? Just go out and take one specific action every day towards your vision. Each day counts. Listen to the Exhortation of the Dawn! Look well therefore to this Day! -from the Sanskrit (c)Copyright 2003 by John McCabe Here's what you get with John McCabe's Success Letter: Original articles that accelerate your business growth... Proven tools and resources to explode your success... Special offers that make your life and work More and Better... Part of John McCabe's Web Guides.
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News Ballmer touts Windows 7 beta, new deals - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for goal setting GIRLS? SOCCER: Giants? goal? School record 15 (Marion Chronicle-Tribune) ANDERSON ? Marion won its first girls? soccer match Wednes-day in record-setting style. The Giants set a single-game scoring record and completely dominated host Anderson Highland, 15-0. Tamara Barrett, Jackie Roorbach and Alex Lester each had three-goal hat tricks for the Giants. Soft-spoken Syd'Quan not shy in setting big goals for Cal and himself at cornerback (Contra Costa Times) Thompson is tied for the NCAA lead in interceptions with three after two games, and three picks is his goal for each game, including Saturday at Maryland. A's setting sights on second place (Oakland A's) A's setting sights on second place Archdiocese sets fundraising record (St. Louis Post-Dispatch) The St. Louis Archdiocese said local Catholics contributed more than $13 million to its annual fundraising effort, surpassing its goal by more than $1 million and setting a record for the 59-year-old campaign. United Way sets goal at $935,000 (Great Falls Tribune) United Way of Cascade County kicked off its annual fundraising drive Tuesday, setting a goal of $935,000. United Way launches campaign for $2.2 million (The Hendersonville Times-News) The United Way of Henderson County volunteers, staff and community officials kicked off the 2008 fund raising campaign at 7:30 a.m. today at the Historic Courthouse, setting a goal of $2.2 million to meet needs of the community in health care, social services and other areas. RI residents oppose mass housing (Quad-City Times) Rock Island?s Housing Authority, or RIHA, wrapped up hours of goal setting for its next fiscal year Thursday night. But controversy is building about one of the agency?s proposals. Sallie Mae to turn on $10B private tap (Baltimore Business Journal) Sallie Mae is rushing into a market many are deserting by setting a goal of making $10 billion worth of student loans that are not backed by the federal government. (SLM) On the agenda (The Fort Collins Coloradoan) September Symposium 8 a.m. to 12:30 p.m., Friday, Lincoln Center, 417 W. Magnolia St. Attend these free sessions on a wide variety of topics ranging from avoiding burnout, performance appraisals, conflict resolution, small business leadership, goal setting, marketing and more. Reservations are required. For more information, visit www.larimerworkforce.org Going for the goal (Bangkok Post - Thailand's English news) Goals are one of the most important elements of success at any level and in any field. Having clear goals helps us know exactly what we want to accomplish in what time frame. Goals can also inspire us and get us excited and motivated. Site: goal setting - Google News A strategic plan for goal setting - Santa Rosa Press Democrat
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