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Goal Setting or How Being SMART Isnt Always the Right Objective
Over the years much has been written on the subject of goal setting with most conventional wisdom coming down in favour of the SMART objective setting process. SMART (Specific, Measurable, Achievable, Realistic, Timebound) has been around since the 1960's and is used by organisations to create effective objectives for themselves and their staff. In fact the SMART objective setting process is taught on many management training programs as the right way to set objectives in any situation. There is, however, a slight failing with the whole idea around SMART objectives which is, to be fair, not a problem with the process but the wider context in which goals are set. All too often organisations set objectives for their staff only to find that in the final analysis that very few have been achieved or even attempted. So, what is the problem with this approach to objectives, and why do they so often fail to capture the imagination of employees? The SMART model is missing two very important elements that will nearly always sabotage the take up of any objectives. WII-FM Often when organisations impose objectives on their staff the initial question that will be raised is 'What's In It For Me?' and in fact this is a perfectly valid question. A goal or objective whether at the corporate or personal level must be something that is a personal objective. It needs to be initiated, understood and bought-in to the individual for whom it is a goal. High level corporate objectives by their very nature are impersonal and as such there is rarely significant buy in from employees. Even objectives that are tied in to personal rewards (such as a bonus) do not have a high buy in factor if they are too impersonal. There needs to be a sense of 'I can make a difference to this' at a personal level for it to really be taken up by staff. It can be often be difficult with corporate objectives around profitability and growth to make these personal, and rightly so. These are corporate, high level objectives and unless an individual is tied in to them in some way (as a shareholder for example) then any attempt to cascade these down to lower levels will fail. The WII-FM issue is for the most part the highest motivator for an individual and a truly effective goal setting strategy takes this into account. Fascinating Captain The other and equally important theme missing from the SMART objective setting process is that of interest. For a goal to be really effective and attained it needs to be interesting, exciting and something the individual can get passionate about. Too many goals, especially corporate ones, are lacking in the area of being interesting. For example, an objective on quality will only be pursued by someone who believes that quality is of interest, for those people who believe it to be important (but not interesting) they will try to ensure that the quality doesn't drop but it is unlikely that they will go out of their way to ensure quality improves. Interest in a subject can be generated through corporate reward, however it is rare that this happens as, like the personal side of objective setting, it is outsise the SMART model. PRISM - the lighter side of objective setting The SMART model is good and has served for a long time, however in todays modern society, with vast tranches of the working population becoming dissatisfied with their lot a new approach to coporate oblective setting is required. The PRISM model covers all 5 points of the old SMART process and adds 2 more. PRISM is an acronym for Personal, Realistic, Interesting, Specific and Measurable. Does this mean that PRISM objectives are not Achievable and Timebound? Not at all, in the PRISM model for an objective to be truly Realistic by definition it has to be Achievable, if it is not achievable then it isn't and could never really be realistic. As for the time element of the objective this is covered by measurable. In a science experiment for something to be measurable it needs a start and an end, in life the same applies, if an objective is to be measured it has to be measured against time as well as any other measure, so in the PRISM model Measurable means against all criteria and not splitting out the time elements. It's all Me, Me, Me The PRISM model doesn't profess to be the ultimate solution for corporate goal setting woes however the addition of the personal and interest features into the process will add new dimension to the objective setting process and will guarantee that the objective has a considerably higher take up than those set with the SMART model. Corporate goals do not have to be faceless and force fed onto the workforce, by making any objective Personal to the individual and of Interest (with or without reward) then your chances of actually attaining it will dramatically increase. So, next time there is a strategy session and the subject of goals appears, just ask yourself 2 questions, 'What does it do for me?' and 'Just how interested am I in this?', if you can't answer those then perhaps, just perhaps, you need to rethink your goals. More information regarding staff performance, the PRISM© Goal Setting System and additional tools for improving organisational management can be found at http://www.achievinggreatness.co.uk L Stuart Avery 2005 © Achieving Greatness Ltd. All rights reserved. ----- PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. L Stuart Avery is the Managing Director of Achieving Greatness Ltd, an organisation dedicated to raising awareness around personal and management behaviours. Achieving Greatness specialises in offering advice and support to organisations going through change intitiatives and looking to enhance the performance of their staff. It provides training courses, facilitiation services and coaching to business leaders on Leadership, Management and Strategy. Stuart has over 20 years of experience across a wide range of industries including Government, Charities, Retail, Travel, Insurance, IT Services and Logistics. For more information visit http://www.achievinggreatness.co.uk
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News Ballmer touts Windows 7 beta, new deals - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for goal setting GIRLS? SOCCER: Giants? goal? School record 15 (Marion Chronicle-Tribune) ANDERSON ? Marion won its first girls? soccer match Wednes-day in record-setting style. The Giants set a single-game scoring record and completely dominated host Anderson Highland, 15-0. Tamara Barrett, Jackie Roorbach and Alex Lester each had three-goal hat tricks for the Giants. Soft-spoken Syd'Quan not shy in setting big goals for Cal and himself at cornerback (Contra Costa Times) Thompson is tied for the NCAA lead in interceptions with three after two games, and three picks is his goal for each game, including Saturday at Maryland. A's setting sights on second place (Oakland A's) A's setting sights on second place Archdiocese sets fundraising record (St. Louis Post-Dispatch) The St. Louis Archdiocese said local Catholics contributed more than $13 million to its annual fundraising effort, surpassing its goal by more than $1 million and setting a record for the 59-year-old campaign. United Way sets goal at $935,000 (Great Falls Tribune) United Way of Cascade County kicked off its annual fundraising drive Tuesday, setting a goal of $935,000. United Way launches campaign for $2.2 million (The Hendersonville Times-News) The United Way of Henderson County volunteers, staff and community officials kicked off the 2008 fund raising campaign at 7:30 a.m. today at the Historic Courthouse, setting a goal of $2.2 million to meet needs of the community in health care, social services and other areas. RI residents oppose mass housing (Quad-City Times) Rock Island?s Housing Authority, or RIHA, wrapped up hours of goal setting for its next fiscal year Thursday night. But controversy is building about one of the agency?s proposals. Sallie Mae to turn on $10B private tap (Baltimore Business Journal) Sallie Mae is rushing into a market many are deserting by setting a goal of making $10 billion worth of student loans that are not backed by the federal government. (SLM) On the agenda (The Fort Collins Coloradoan) September Symposium 8 a.m. to 12:30 p.m., Friday, Lincoln Center, 417 W. Magnolia St. Attend these free sessions on a wide variety of topics ranging from avoiding burnout, performance appraisals, conflict resolution, small business leadership, goal setting, marketing and more. Reservations are required. For more information, visit www.larimerworkforce.org Going for the goal (Bangkok Post - Thailand's English news) Goals are one of the most important elements of success at any level and in any field. Having clear goals helps us know exactly what we want to accomplish in what time frame. Goals can also inspire us and get us excited and motivated. Site: goal setting - Google News A strategic plan for goal setting - Santa Rosa Press Democrat
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