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Malicious Advertising
Advertising is a necessary irritant in the world today. You can't drive down the street without coming across an ad, either a billboard suspended over a road or a large poster plastered down the side of a bus. If you walk into a shopping centre it doesn't matter where you look, you see an advertisement of some kind. Even the tables in the food court now have ads embedded in them, and on my last trip to Melbourne I noticed that they were starting to embed flat screen TVs into the tables to deliver the full commercial experience to your meal. If you jump on the Internet you have to contend with pop-ups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the pop-ups even when you're not at the original site. In the past, pop-ups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds pop-up ads that advertise pop-up blockers tremendously amusing?) but now the software developers have worked their way around that little problem. The solution was simple; sell advertising space in your software, not just on your web page. As much as I like to complain about this new idea, it does come with a significant upside. These days, not all Shareware applications drop out after a limited period of use, nor do they constantly remind you to register. Having ads in the software provides the application developers with the necessary funding to live but leaves the user free from having to pay to use the software. It ends up being in the developer's best interest to ensure that the user continues to use the software for as long as possible, because that means an increased income. In my opinion this was a brilliant idea, and I wholeheartedly supported it until they started building unblockable pop-ups into the software. The gaming world is getting in on the act as well, which could be both positive and negative. The Internet provides the functionality for games to constantly update the virtual world with new billboards, TV ads, clothing and so on, keeping the content fresh and the ads current. From an advertising standpoint it's an amazing idea, people are spending less and less time watching TV and more and more time immersed in virtual worlds. The interactive nature of the ads means that they will remain in a player's mind for a lot longer than the TV ad break that can be walked away from, flicked over or simply ignored. The game developers on the other hand now have an added source of income, meaning that they can take more risks without the fear of losing money. Advertising in games is not a new idea, the soft drink '7-Up' created a game many years ago called 'Cool Spot', which had the player controlling a red dot with sunglasses in his quest to collect 7-Up logos. The game was remarkably solid, leaving the players to enjoy the game while still getting its message across. I played it a long time ago as a child, but I still remember how much fun it was and exactly what product it was pushing. Pepsi released a Playstation game called 'Pepsi Man' that involved a blue and white striped super-hero running around collecting cans of Pepsi. Red Bull got in on the game with 'Wipeout' featuring 'Red Bull' banners and a loading screen bearing the phrase "Increase your reaction time with Red Bull". 'Worms 3D' featured Red Bull as a power up. 'Crazy Taxi' had customers jump in the player's taxi and holler "Take me to KFC!" or any of the numerous other licensed locations in the game. 'True Crime' had the characters dressed in 'Puma' attire, with the main character changing his outfits several times throughout the game. Until now I've always thought that the ads in games were amusing and, so long as they didn't interfere with the playing of the game, I was all for them. However, there are new ideas afoot that seem set to change my mind. The main problem I have with ads in games now is the same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in the price of games. The other big issue is that of spyware. Until now, spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, the contents of your hard drive(s) and even the unblocked ports available on your computer. This has lead to the necessity of loading a system with anti-spyware utilities to run alongside the pop-up killers, anti-virus programs, firewalls, registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had the 'fantastic' idea of building spyware into software, and games in particular. In the future the games that you've just paid such a high price for will sit there monitoring you in the background, watching your every virtual move. Then they can target ads that are more likely to have an impact on you based on the contents of your hard drive or your Internet surfing habits. The best part about it is that as soon as you click 'I Agree' and install the software, it becomes legitimate and you've agreed for them to access information about you. Many software products already feature clauses in their license agreements that have the user permitting the developers to collect 'anonymous information in order to provide the customer with a better experience'. The other part of this that irks me is the fact that I'm going to have to have my computer connected to the Internet and chew through my download limit just to play a single-player game. In the end, I suppose that there's no way to avoid advertising in our current world. Having it implemented into software and games was simply the next logical step. I suspect that I will be looking to download the inevitable 'Ad Blocker' cracks that I imagine will appear shortly after the wholesale introduction of advertising into the gaming industry, but I do believe that with appropriate tact and respect for privacy, advertising could turn out to be a positive addition to the interactive experience. Daniel Punch
Latest News:Site: Yahoo! News Search Results for news News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Phila. mayor to announce grim budget news (Philly.com) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corporation to redevelop London Wapping site (Reuters via Yahoo! News) Rupert Murdoch's News Corporation is to redevelop its Wapping site in London, moving all its UK businesses, including News International, Harper Collins, MySpace and Dow Jones, under one roof. Tribune blames Google for damaging news story (Market Watch) SAN FRANCISCO (MarketWatch) -- Tribune Co. said Wednesday that the mistaken online publishing of an old news story that cratered UAL Corp.'s stock price earlier this week was because of a repeated technology failure at Google Inc. DeJesus, Royals sad at Sweeney news (MLB.com) DeJesus, Royals sad at Sweeney news Six-year-old story pops up on Google News, triggering United Airlines share price collapse (Tech Digest via Yahoo! UK & Ireland News) Three cheers for automated technology! The Google News "Googlebot" search routine decided last weekend that a six-year-old story regarding United Airlines filing for bankruptcy was new and exciting. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for games Cubs-Astros games postponed because of Ike (AP via Yahoo! News) The first two games of this weekend's series between the Chicago Cubs and Houston Astros have been postponed because of the potential impact of Hurricane Ike. Video games sales rise 9 pct in August: NPD (Reuters via Yahoo! News) U.S. video games sales rose 9 percent in August from a year earlier, marking the smallest monthly sales increase in more than two years, according to data from research firm NPD on Thursday. Models reveal 'geology of Games' (BBC News) Decades of data are turned into 3D graphics of what lies beneath the 2014 Commonwealth Games host city. Cubs-Astros games postponed due to hurricane (Fox Sports) The first two games of this weekend's series between the Chicago Cubs and Houston Astros have been postponed because of the potential impact of Hurricane Ike. Baseball officials also were anticipating that Sunday's series finale also might be postponed. One of the scenarios under consideration was to play a doubleheader Monday, and make up the third game on Sept. 29 if it's needed to decide a ... Verizon Wireless Releases Dozens Of Games From 10 Publishers (paidContent.org via Yahoo! Finance) It's all about games today for Verizon Wireless . The carrier released dozens of mobile games from 10 publishers. Gameloft , Glu Mobile , Konami Digital Entertainment, Mobitween, Namco Networks, RealNetworks , SkyZone Entertainment, Smashing Ideas, Capcom Interactive and Sony Pictures Television all teamed up with the carrier to launch games such as The Dark Knight and Sally's Salon. Cubs-Astros Games Postponed Because of Ike (ABC News) Cubs-Astros games Friday and Saturday postponed because of Hurricane Ike Ike threat postpones first 2 games of Cubs-'Stros (CBS Sportsline) The first two games of this weekend's series between the Cubs and Astros have been postponed because of the potential impact of Hurricane Ike. Cubs-Astros games postponed because of Ike (Chicago Tribune) Houston owner Drayton McLane is holding out hope the two Cubs-Astros games postponed because of Hurricane Ike can be played Sunday and Monday at Minute Maid Park. But Lou Piniella? "Unless this thing totally bypasses the Houston area, I don't know how you can get into Houston, or if they had to get out, how they would get out." Central update: Brewers at Phillies on Thursday RosenBlog: Cubs' ... Ike postpones two Cubs-Astros games (MLB.com) Two Cubs-Astros games postponed Can the Games Usher in New Era for China's Disabled? (Time.com via Yahoo! News) As the host nation's athletes continue to gather golds at the 2008 Paralympics, many in Beijing hope the Games will open doors for China's other 83 million disabled citizens Site: games - Google News BCS title game analysis - Kansas City Star
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