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8 Tips for Starting and Maintaining a Successful Online Forum
Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client. This business principle of continued contact and business relationship building has given rise to the popularity of online business forums, and of course, "theme-related" online forums. Online forums quickly establish empathy, set forum owners up as "experts" in the eyes of visitors, and serve as a promotional vehicle for other products and services that forum owners seek to sell. While online forums are popular and the perfect method of relationship building, starting a forum and maintaining one can be challenging, especially in the beginning when members can be "few" and "far between". The challenge for most new forum owners is to get beyond the initial start up phase and move onto a phase where the forum members themselves promote the forum simply by posting. Although each forum is individual and personal, a few general guidelines should be followed or at least kept in mind when starting and maintaining an online forum. These are as follows: 1. Take care when choosing the type of forum and forum script or software that will be used. The forum should be easy to access, easy to use, and come with "visitor- friendly" features. All visitors should be made to feel welcomed and find the navigability of the forum, user friendly. Forum scripts and software, especially "free" varieties, may be overburdened with ads from the parent company and lead to a poor experience for visitors. Some recommendations: http://www.htmlbb.com/http://www.vbulletin.com/ 2. The forum should have a good number of interesting and focused topics. The content should reflect the interests of the target audience, and every care should be made to have well-written and informative content that is updated regularly. This not only helps attract new members, it keeps older members from losing interest and defecting to other forums. 3. The forum should be Search Engine friendly. High activity forums, like popular blogs, provide a great reason for Search Engines to visit them frequently as they are brimming with fresh content all the while. Dynamic urls, session ids, etc. used by most forum software can be very detrimental to the forum health from Search Engine point of view. When selecting a forum software, check if they are Search Engine friendly. Open source software like phpbb, have mods (modifications) developed by third party sources, to enhance the forum in many ways. Here's a great mod for phpbb to make it Search Engine friendly: http://www.able2know.com/forums/about15132.html 4. The forum needs to have a clear list of rules, a disclaimer, and most of all, good solid moderation. Visitors will quickly become frustrated with forums that have no clear guidelines, or feature rude, obnoxious, or overbearing members. Good manners are required as much online as offline. 5. Promotion, especially in the early days, will take considerable time and effort. Forums can be difficult to start (members generally are "shy" when there are only a few present), and the more posts that take place, the more individuals will join. This is a "snowball" effect of forums, so marketing must be done consistently, day in and day out, until the forum becomes more self-sustaining. 6. The owner of the forum should take an active interest in the forum and SHOW this interest by contributing regularly. Above all else, people join forums where they feel they will learn from the owner of the forum, and if the owner is never present, they quickly lose interest in the forum. 7. The forum should be targeted, yet diverse, encouraging older members to contribute, without making newer members feel uncomfortable. Cliques can form in forums, and this type of behavior should be discouraged by the owner and moderators. Every effort should be made to answer questions or comments by all members as quickly and thoroughly as possible. 8. As with all other Internet related ventures, care needs to be given as to hosting and maintenance of the forum. A forum that is always experiencing "downtime", will lose members quickly, and a forum that has many coding mistakes will quickly frustrate visitors. As with Web sites, "cheap" providers of hosting and maintenance are not always "better". All in all, online forums can be a great way to generate income, develop a good reputation among clients, and provide entertainment and instruction for many individuals. Like with everything else, however, they take marketing savvy, and a great deal of time and attention to detail. The old saying, "You only reap what you sow" really applies to the world of online forums. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for forums Three candidate forums slated in Oct. (Cape Cod Times) The Cape Cod League of Women Voters, the Martha?s Vineyard League of Women Voters and the Cape Cod Times are sponsoring candidate forums this fall. Watch Mo. Candidate Forums Live Online (KCTV 5 Kansas City) Candidate forums are scheduled Thursday in the races for Missouri attorney general and Missouri governor. Click here for a link to watch them online live. Forums Set To Discuss Next West Hartford Schools Chief (Hartford Courant) The last time the school board sought input on the town's next superintendent, a handful of residents showed up at two public forums. Forums on for N.H. candidates (Portsmouth Herald) CONCORD and#8212; The Business and Industry Association of New Hampshire announced recently that business forums featuring candidates for governor and U.S. Senate are confirmed for early October. Attend TGI political forums (The Garden Island) The Garden Island will host political forums for Kaua?i?s mayoral candidates on Sept. 25 and for County Council candidates on Oct. 16 at the Kaua?i Veterans Center on Kapule Highway. Doors open at 6 p.m. The forums start at 6:30 p.m. Expect a question and answer format with an opportunity for those attending to ask questions as well. Candidates to participate in lunch forums (New Hampshire Union Leader) Early October dates have been set for two midday business forums featuring candidates for governor and U.S. Senate. Gubernatorial and U.S. Senate business forums planned (Foster's Daily Democrat) CONCORD ? The Business and Industry Association of New Hampshire announced that business forums featuring candidates for governor and U.S. Senate are confirmed for early October. Forums Offer New Hope For Homeowners (Eyewitness News 3 Hartford) The state is offering a series of free forums to help homeowners with sub-prime mortgages convert them to 30-year fixed-rate loans. Public forums planned for candidates (MPC Newspapers) Public forums, organized by the Benton County Task Force Government Relations Committee have been scheduled in the coming weeks. The first will be held Wednesday, Sept. 17, at 12:30 p.m. at the Belle Plaine Community Center. Crime forums give ethnic groups a say (The New Zealand Herald) Auckland's ethnic groups are invited to have their say on crime and listen to a police "action plan" for keeping them safe at meetings on the North Shore and at Greenlane tomorrow. Site: forums - Google News Louisville residents provide input for Obama at healthcare forum - WAVE
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