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Five Tips to Launching a Successful Message Forum
Forums a.k.a. "message boards" can be great marketing tools for your website. They attract repeat visitors and provide a meeting place for them to share their thoughts, ideas, questions and concerns. Unfortunately many webmasters that attempt to launch a board on their site, end up closing it down due to lack of activity and popularity. So what's the key to success, you ask? Below you will find 5 quick tips on creating and promoting a message board for your website. 1. You Need Plenty of Traffic If your site is receiving small amounts of traffic per day, then it will be very hard to get the conversations going on your board. Keep in mind not everyone that comes to your site will even notice or visit your board, and those that do stop by may just browse without posting. In fact, the majority of the visitors to your board will only look around. Your site should be getting at least 1,000 unique visitors per day before you even launch. Don't open it up prematurely because it can make your site look uninhabited if no one posts. 2. Create Some Starter Conversations Once you've created your board, post a few questions to get the ball rolling. This may coax people to jump in and post some comments. And if you are using a free board like http://www.htmlbb.com, you can create polls to spark participation. People like interactivity and to give their opinion. Post a few polls and allow your visitors to vote on topic. Also, don't be ashamed to talk to yourself. What I mean by that is you may want to create a few usernames on your own and have them post questions and answers. It may sound silly but if you're lacking activity, this may help get some conversations going. No one will know they aren't real people, except you! ;) 3. Promote! Promote! Promote! Don't just provide one or two links to your message board. Link to it from every page on your website. Include it in the signature of your emails, and if you have a newsletter, devote a special edition to the launch of your board. On your "Contact" page, suggest that your visitors post a question on the message board as an alternative to emailing you. This will force some people to browse the board and possibly find the answer they need. If your visitors begin finding the board useful, they'll return often and hopefully will start posting. 4. Keep The Categories to a Minimum In The Beginning A big mistake that people make with new message boards is that they create too many categories. Remember that for most new forums, the number of posts are going to be small at first. So if you have 10 categories and only 1 or 2 are being used, it makes your board look scarce. Try creating just one or two in the beginning and then once the traffic starts coming in you can add new ones. 5. Make The Board Easy to Use Don't force your visitors to search for instructions on how to use your forums. If they have to figure things out, they will be discouraged and leave. Be sure to use a script that is neat and intuitive. I recommend http://www.htmlbb.com. Not only are they free, but the setup is easy and the layout is nice and clean. Hopefully these quick tips will help you as you launch your new messaeg board. Again, don't forget to promote it like crazy. If you can build an active community, it can be quite the marketing tool for your website. About The Author Lisa Irby is the author of 2 Create a Web Site -- a site that encourages you to plan accordingly before diving into the web site creation process. http://www.2CreateAWebSite.com
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Site: news - Google News News roundup: Cool reception for automakers on Capitol Hill - USA Today
MORE RESOURCES: Site: Yahoo! News Search Results for forums Three candidate forums slated in Oct. (Cape Cod Times) The Cape Cod League of Women Voters, the Martha?s Vineyard League of Women Voters and the Cape Cod Times are sponsoring candidate forums this fall. Watch Mo. Candidate Forums Live Online (KCTV 5 Kansas City) Candidate forums are scheduled Thursday in the races for Missouri attorney general and Missouri governor. Click here for a link to watch them online live. Forums Set To Discuss Next West Hartford Schools Chief (Hartford Courant) The last time the school board sought input on the town's next superintendent, a handful of residents showed up at two public forums. Forums on for N.H. candidates (Portsmouth Herald) CONCORD and#8212; The Business and Industry Association of New Hampshire announced recently that business forums featuring candidates for governor and U.S. Senate are confirmed for early October. Attend TGI political forums (The Garden Island) The Garden Island will host political forums for Kaua?i?s mayoral candidates on Sept. 25 and for County Council candidates on Oct. 16 at the Kaua?i Veterans Center on Kapule Highway. Doors open at 6 p.m. The forums start at 6:30 p.m. Expect a question and answer format with an opportunity for those attending to ask questions as well. Candidates to participate in lunch forums (New Hampshire Union Leader) Early October dates have been set for two midday business forums featuring candidates for governor and U.S. Senate. Gubernatorial and U.S. Senate business forums planned (Foster's Daily Democrat) CONCORD ? The Business and Industry Association of New Hampshire announced that business forums featuring candidates for governor and U.S. Senate are confirmed for early October. Forums Offer New Hope For Homeowners (Eyewitness News 3 Hartford) The state is offering a series of free forums to help homeowners with sub-prime mortgages convert them to 30-year fixed-rate loans. Public forums planned for candidates (MPC Newspapers) Public forums, organized by the Benton County Task Force Government Relations Committee have been scheduled in the coming weeks. The first will be held Wednesday, Sept. 17, at 12:30 p.m. at the Belle Plaine Community Center. Crime forums give ethnic groups a say (The New Zealand Herald) Auckland's ethnic groups are invited to have their say on crime and listen to a police "action plan" for keeping them safe at meetings on the North Shore and at Greenlane tomorrow. Site: forums - Google News Governor's office hosting small-business survival forums - Denver Post
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