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The Fishing Industry and Sponsorship
Should you approach the fishing industry for sponsorship? First let's look at it from the lure manufacturer's standpoint. Just think of your favorite lure manufacturer for a minute. Now imagine that you work at their plant. One of your jobs may be to sort through the hundreds of emails, hundreds of faxes, and hundreds of letters each day from anglers seeking sponsorship via products and or cash. Included in those communications you will also find donation requests from - fishing clubs, non-profit organizations, company friends, etc. Can you imagine having that job? After a few days of employment wouldn't all the resumes start to look the same? How about all the product or financial donations requests, wouldn't they all start to look the same too? Of course they would. How would you know which one to support or sponsor? Don't think I made this example up - I didn't. The fishing industry as whole, whether it is manufacturers of: lures, line, rods, reels, boats, motors, sunglasses, hooks, tackle boxes, etc. is literally inundated, every single day, with hundreds maybe thousands of sponsorship requests. And have you ever heard of the old saying, "It's not what you know, it's who you know?" Some sponsorship deals are landed that way too - the good 'ol boy network. Not much you can do about that. As you can see, approaching the fishing industry for sponsorship looks like an uphill battle - and it is. That's why I recommend avoiding companies in the fishing industry early on in your fishing career. If you happen to be fortunate enough to get some sort of sponsorship from within the industry, it'll more than likely end up being a small discount on products purchased. Even though that may save you a little money, it won't help with your biggest expense - tournament entry fees. Let me put it this way. Pretend you sell advertising for your local newspaper and you present ad rates to a local tire company. In reply to your advertising rates they respond with - "Can we give you some tires at a discount in exchange for the ad?" Don't laugh, many anglers do exactly that. They exchange small discounts on product in order to advertise a particular fishing company, just so they can say they're sponsored. Crazy isn't it? So, what's an aspiring tournament angler to do for sponsorship? Outside of the fishing industry you'll find companies that have advertising, marketing, and promoting needs. When you start to think of your "sponsorship offer" as an "advertising/marketing/promoting" avenue you'll start to see the possibilities of landing cash for your entry fees. That's what I did and still recommend. Look outside of the fishing industry for cash sponsorship and stay away from the fishing industry initially. You'll find a lot less rejection in my opinion. Scott Rauber
Latest News:Site: Yahoo! News Search Results for news News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corporation to redevelop London Wapping site (Reuters via Yahoo! News) Rupert Murdoch's News Corporation is to redevelop its Wapping site in London, moving all its UK businesses, including News International, Harper Collins, MySpace and Dow Jones, under one roof. DeJesus, Royals sad at Sweeney news (MLB.com) DeJesus, Royals sad at Sweeney news Phila. mayor to announce grim budget news (Philly.com) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. Tribune blames Google for damaging news story (Market Watch) SAN FRANCISCO (MarketWatch) -- Tribune Co. said Wednesday that the mistaken online publishing of an old news story that cratered UAL Corp.'s stock price earlier this week was because of a repeated technology failure at Google Inc. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. UPI NewsTrack Entertainment News (UPI) Chesney nominated for 7 CMAs ... Hoffman: I'm not playing Penguin ... 'RocknRolla' No. 1 at U.K. box office ... Jessica Simpson stops song on 'GMA' ... News from United Press International. Kyodo News agency says three inmates executed (AP via Yahoo! Malaysia News) Kyodo News agency says three death-row inmates have been executed in Japan. Site: news - Google News Apple disappoints: No Jobs or big news at Macworld - Reuters
MORE RESOURCES: Site: Yahoo! News Search Results for fishing Fly-fishing for these salmon is simple, fun (Detroit Free Press) SAULT STE. MARIE, Ontario -- Going after pink salmon is perfect for anyone who wants to learn how to catch salmon on a fly rod. The techniques are so simple and so much fun that they should call this Salmon Fishing 101. INSIDE THE OUTDOORS: Fishing by the numbers? Try a 7 (Detroit Free Press) My standard fly-fishing tackle for chinook salmon and steelhead used to be a nine-foot, eight-weight rod with a traditional floating line. But for pink salmon I've sometimes used a six-weight trout rod for fish that run two to five pounds. They're considerably stronger than trout of the same size, so using a six-weight really revs up the sporting factor with these fish. Fishing report: Sept. 11 (The Tennessean) FISHING REPORT South Florida fishing report (Miami Herald) With water levels more than 15 feet in Lake Okeechobee, Howard Kleeman of Slims Fishing Camp in Clewiston reported that largemouth bass are scattered and moving further up into the grassy areas, where they have not been able to get in years. . . . Largemouth bass are being caught in the Moon Shine Bay area, Pelican Bay and the west side of Red Island. The bass are eating swimming frogs, shiners, ... Fishing derby designed to promote sport of fishing to kids - and parents, too (Morris Daily Herald) The third annual Just 4 Kids Fishing Derby is just as much for the parents as for the kids, Troop 471 leader and derby organizer Dana Morse said. Pittsburgh hooks big-money fishing tournament (Pittsburgh Tribune-Review) Pittsburgh will host another big money fishing event on the Three Rivers in July and August, 2009, with $1 million guaranteed to the winner. Fishing report: Sept. 11 (The Longview News-Journal) AUSTIN (AP) ? Here is the weekly fishing report as compiled for the Texas Parks and Wildlife Department for Sept. 10. (Report also available on Web as www.txfishing.com.) Of the Outdoors ? Jig Fishing: The Ultimate Catching Tool (Yankton Press & Dakotan) With all of the traveling I do, I have the opportunity to talk with a lot of anglers. At a recent in store promotion, I was talking with a group of fishermen talking about different fishing techniques. Boy Scouts set to host fishing derby Sept. 13 (Morris Daily Herald) Morris Boy Scout Troop 471 will host its free Just 4 Kids Fishing Derby on Saturday, Sept. 13, at Gebhard Woods State Park in Morris. PHOTO GALLERY: Fishing Rodeo in Fairview Heights (St. Clair County Journal) The pond at Everett Moody Park in Fairview Heights was the place to be for young anglers on Aug. 30 as Elk?s Lodge 664 and Mayor Gail D. Mitchell sponsored the 16th annual Kid?s Fishing Rodeo. Site: fishing - Google News Illegal fishing charged; tons of rockfish seized - Baltimore Sun
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