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The Power of Color in Business
THERE IS POWER IN YOUR CLOSET and it is in the color of your clothes. All people have physiological response to color. The following chart is to be used to dress appropriately for what you wane to achieve. Assuming your closer is already filled with favorites where every item fits you perfectly (for the body as it honestly is today), look to the colors you choose to give you the extra impact to make all your goals a slam dunk! For businesswomen, the most effective colors are charcoal grey and navy blue. Even though spring is here and bright colors are in fashion, there is power in the colors we sometimes think of as boring or just for winter. When you are dealing with money, people and legal matters, your clients or prospects want to be reassured that you are dependable, trustworthy and focused on the matters at hand. The darker the shade of every color, the more down to earth and reliable you appear. Greys project authority. Blues project trust. Darken these two colors and you can see why they are so effective when you go to a meeting to sign a contract, discuss a raise or promotion, or deal with lawyers and bankers. On the opposite end of the spectrum, the lighter a shade is, the softer your impact is on others. If you are a leader on a project, in your company or an association, your purpose is not always to be in the limelight. There are times you need to gather information while NOT drawing attention to yourself. There are times you need to deliver hard news, conduct an exit interview or deal with an emotionally changed group of people. Pastel blue, soft yellows and light pinks will help you visually soothe the people you could be at odds with. These are situations when you do not wear red.Red is known as "the" power color, but here is the reasoning behind that. When we see red, our blood pressure increases slightly, as does our brain activity. What red is great for is when you are giving a presentation and you want people to remember what you said. Wearing red helps others more easily retain your message because their brain activity is in a heightened state. So many women have closets with an overabundance of black clothes. We rend to think it hides our flaws and/or extra weight. It can, but black does more than that. It is a great networking color among others in leadership positions. Yet when we are with subordinates, head-¬to-toe black can be seen as a wall around the authority figure that can stop the flow of open communication. People can see you as the leader (when you wear black), but may not volunteer feedback, insight or information if they do not want to challenge you as the leader. "She can handle it," may be the prevailing attitude as others remain in the background watching you handle the hard tasks. If you are a manager and your department is not forthcoming with you, you may be overwhelming them with the black in your wardrobe. Medium shades of any other color will draw others to you when you want more interaction. To see the color chart, please download a pdf version of this article at: http://www.powerfulappearance.com/download/pdf/power-of-color-in-business.pdf Linda Thomas AICI, CIP, Corporate Image Advisor and author of My Closet, My Boutique: How to Organize Your Image, designs training for companies that wish to encourage their employees to present themselves as positive, professional and effective. For a list of programs and products, visit http://www.powerfulappearance.com
Latest News:Site: Yahoo! News Search Results for news NBC News announces layoffs; Correspondents let go (AP via Yahoo! News) Several correspondents and other staff were laid off at NBC News this week as part of $500 million in planned cuts at General Electric Co.'s NBC Universal, according to a person familiar with the situation. Scripps puts Rocky Mountain News up for sale (AP via Yahoo! News) The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year. Scripps putting Rocky Mountain News up for sale (AP via Yahoo! News) E.W. Scripps Co. says it's putting the Rocky Mountain News up for sale after losing $11 million on the Denver operation in the first nine months of the year. Oil hits near 4-year low on weak economic news (AP via Yahoo! News) Oil prices sank Thursday to lows last seen nearly four years ago as more bleak news from the world's largest economy boosted views that crude could tumble below $40 by the end of the year. Online Money: Fidelity expands online news focus (AP via Yahoo! News) Fidelity Investments is joining the rush to satisfy investors' growing appetite for news about financial market turmoil. Pound slumps after grim British economic news (AP via Yahoo! News) The pound slumped Thursday to a historic low against the euro and to its lowest level against the dollar in over six and a half years after further grim economic news fueled expectations that the Bank of England will slash interest rates later. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Mark Ruffalo's brother shot in the head ... Coldplay, Adele earn top Grammy nods ... Oprah taking show to D.C. for inauguration ... Anne Heche expecting 2nd child ... News from United Press International. Scripps puts Rocky Mountain News up for sale (Detroit Free Press) DENVER ? The Rocky Mountain News, Colorado's oldest newspaper, was offered for sale today after owner E.W. Scripps Co. said it lost about $11 million on the operation in the first nine months of the year. 57% - TV Still King of News (Pew via Yahoo! News) On any given day, more Americans turn to TV for their news (57%) than any other source of media, a rate that has remained largely stable over the past 10 years (59% in 1998). In contrast, the percentage of Americans reading a newspaper on any given day has fallen to 34%, down from 40% just two years ago and down from 48% (a 14-point drop) a decade ago. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for fashion style Fashion: Style Network host has a passion for fashion (Post-Bulletin) Finola Hughes, host of Style Network's "How Do I Look?," has always been a fan of fashion. "I grew up in London. It's such a fashion capital. There's so much street theater. You go out on the street and just wal Stacy solves your winter style issues (MSNBC) Have a clothing crisis this season? Wondering how to belt your sweaters or tuck jeans into your boots? Have no fear. TODAY style contributor Stacy London tackles some of your burning fashion dilemmas. Fashion Experts to Students: Stay Focused, Take Risks (Fashion Wire Daily via Yahoo! News) For students of fashion wondering what it takes in the current economic climate to survive, whether they're considering a career as a designer or in retail, the consensus amongst a handful of the fashion industry's competitive players at a fashion roundtable event hosted by the YMA Scholarship Fund and sponsored by DOW XLA on Tuesday, Dec. 2, is that it requires focus, creativity and ... Life & Style: Funky Islamic Fashion Struts Conservative Catwalk (Sin Chew Jit Poh) Breast cancer survivors as models showcase creations by Rozi of Kraftangan Malaysia during the Islamic Fashion Festival in Kuala Lumpur, Malaysia. (Photo courtesy: AP Photo/ Lai Seng Sin, File) In Fashion Photo brings style to Art Basel (Miami Herald) Fashion lovers may want to head to the second annual In Fashion Photo, an exhibit featuring some 250 works by more than 35 top fashion photographers, including Slim Aarons, Miles Aldridge and Bettina Rheims. Islamic Fashion: Creatively Conservative (CBS News) After years of turning heads with her riotously colorful frocks in Malaysia, fashion designer Tom Abang Saufi can't decide whether to shed a few shades on her batik dresses for the Middle East. HTC buys design house to accent smartphone style (Reuters via Yahoo! News) HTC, maker of the new Google Android G1 smartphone, has bought design consultancy One & Co to tap its fashion expertise in everything from furniture to snowboard boots. Camilla puts another feather in her fashion cap at medal ceremony (hellomagazine.com via Yahoo! UK & Ireland News) The Duchess of Cornwall cut a striking figure this week as she joined her husband Prince Charles at a ceremony honouring soldiers who have served in Afghanistan. The 61-year-old royal, who continues to impress fashion pundits with her elegant sartorial style, made a bold statement by topping off her outfit with a beret-style cap, adorned with an emerald green feather. Katy Perry: "I'm Definitely Going to Be on Worst-Dressed Lists" (US Weekly) Katy Perry to Us Weekly's fashion police: bring it on! "I'm definitely going to be on the worst-dressed lists," she says in the newest issue of Page Six magazine, which hits stands Dec. 7 in the Sunday New York Post. See the worst dressed stars of 2008! "I just want to have fun," she says of her style. "I don't take my life too seriously." But, "as much as I am cheeky and full of opinions,... ... Men's Style: Wardrobe mistakes and essentials (Westerly Sun) Beauty and fashion expert Rita Guido of Westerly offers great ideas for a man's wardrobe - just in time for holiday gift giving. Site: fashion style - Google News Fashion and Beauty Editor, washingtonpost.com and Style Shopper - Washington Post
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