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Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for-all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture. Fashion marketers are creative. At the core, the profession is about connecting with the image-the lifestyle-the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics. Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing. Ultimately, fashion marketing is a fun profession-changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business-making for a highly rewarding career to the ambitious and innovative. Amie Pronowski writes about style topics such as fashion marketing.
Latest News:Site: Yahoo! News Search Results for news NBC News announces layoffs; Correspondents let go (AP via Yahoo! News) Several correspondents and other staff were laid off at NBC News this week as part of $500 million in planned cuts at General Electric Co.'s NBC Universal, according to a person familiar with the situation. Scripps puts Rocky Mountain News up for sale (AP via Yahoo! News) The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year. Scripps putting Rocky Mountain News up for sale (AP via Yahoo! News) E.W. Scripps Co. says it's putting the Rocky Mountain News up for sale after losing $11 million on the Denver operation in the first nine months of the year. Oil hits near 4-year low on weak economic news (AP via Yahoo! News) Oil prices sank Thursday to lows last seen nearly four years ago as more bleak news from the world's largest economy boosted views that crude could tumble below $40 by the end of the year. Online Money: Fidelity expands online news focus (AP via Yahoo! News) Fidelity Investments is joining the rush to satisfy investors' growing appetite for news about financial market turmoil. Pound slumps after grim British economic news (AP via Yahoo! News) The pound slumped Thursday to a historic low against the euro and to its lowest level against the dollar in over six and a half years after further grim economic news fueled expectations that the Bank of England will slash interest rates later. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Mark Ruffalo's brother shot in the head ... Coldplay, Adele earn top Grammy nods ... Oprah taking show to D.C. for inauguration ... Anne Heche expecting 2nd child ... News from United Press International. Scripps puts Rocky Mountain News up for sale (Detroit Free Press) DENVER ? The Rocky Mountain News, Colorado's oldest newspaper, was offered for sale today after owner E.W. Scripps Co. said it lost about $11 million on the operation in the first nine months of the year. 57% - TV Still King of News (Pew via Yahoo! News) On any given day, more Americans turn to TV for their news (57%) than any other source of media, a rate that has remained largely stable over the past 10 years (59% in 1998). In contrast, the percentage of Americans reading a newspaper on any given day has fallen to 34%, down from 40% just two years ago and down from 48% (a 14-point drop) a decade ago. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for fashion style Fashion: Style Network host has a passion for fashion (Post-Bulletin) Finola Hughes, host of Style Network's "How Do I Look?," has always been a fan of fashion. "I grew up in London. It's such a fashion capital. There's so much street theater. You go out on the street and just wal Stacy solves your winter style issues (MSNBC) Have a clothing crisis this season? Wondering how to belt your sweaters or tuck jeans into your boots? Have no fear. TODAY style contributor Stacy London tackles some of your burning fashion dilemmas. Fashion Experts to Students: Stay Focused, Take Risks (Fashion Wire Daily via Yahoo! News) For students of fashion wondering what it takes in the current economic climate to survive, whether they're considering a career as a designer or in retail, the consensus amongst a handful of the fashion industry's competitive players at a fashion roundtable event hosted by the YMA Scholarship Fund and sponsored by DOW XLA on Tuesday, Dec. 2, is that it requires focus, creativity and ... Life & Style: Funky Islamic Fashion Struts Conservative Catwalk (Sin Chew Jit Poh) Breast cancer survivors as models showcase creations by Rozi of Kraftangan Malaysia during the Islamic Fashion Festival in Kuala Lumpur, Malaysia. (Photo courtesy: AP Photo/ Lai Seng Sin, File) In Fashion Photo brings style to Art Basel (Miami Herald) Fashion lovers may want to head to the second annual In Fashion Photo, an exhibit featuring some 250 works by more than 35 top fashion photographers, including Slim Aarons, Miles Aldridge and Bettina Rheims. Islamic Fashion: Creatively Conservative (CBS News) After years of turning heads with her riotously colorful frocks in Malaysia, fashion designer Tom Abang Saufi can't decide whether to shed a few shades on her batik dresses for the Middle East. HTC buys design house to accent smartphone style (Reuters via Yahoo! News) HTC, maker of the new Google Android G1 smartphone, has bought design consultancy One & Co to tap its fashion expertise in everything from furniture to snowboard boots. Camilla puts another feather in her fashion cap at medal ceremony (hellomagazine.com via Yahoo! UK & Ireland News) The Duchess of Cornwall cut a striking figure this week as she joined her husband Prince Charles at a ceremony honouring soldiers who have served in Afghanistan. The 61-year-old royal, who continues to impress fashion pundits with her elegant sartorial style, made a bold statement by topping off her outfit with a beret-style cap, adorned with an emerald green feather. Katy Perry: "I'm Definitely Going to Be on Worst-Dressed Lists" (US Weekly) Katy Perry to Us Weekly's fashion police: bring it on! "I'm definitely going to be on the worst-dressed lists," she says in the newest issue of Page Six magazine, which hits stands Dec. 7 in the Sunday New York Post. See the worst dressed stars of 2008! "I just want to have fun," she says of her style. "I don't take my life too seriously." But, "as much as I am cheeky and full of opinions,... ... Men's Style: Wardrobe mistakes and essentials (Westerly Sun) Beauty and fashion expert Rita Guido of Westerly offers great ideas for a man's wardrobe - just in time for holiday gift giving. Site: fashion style - Google News US Fashion?s One-Woman Bailout? - New York Times
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