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Is It a Newsletter or Just One More Commercial?
When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Thoughit's been a few years, I still have them. I've subscribed to at least 300 Newsletters and it affordsme a broad outlook. My idea was to track and compare them.The plan was to see how each one of them changed over timeand look for any discernible patterns, any nugget ofinformation. Well, I've been able to spot changes and the view isn't apretty one! The general trend is to give preference to sales instead ofcommunication with the subscriber base. Perhaps the firstfew issues are well balanced and in favor of the reader.However, as time goes by, the universal tendency is todisregard the needs of the reader. The Newsletters I'm talking about are very easy to spot:they'll devote a single paragraph to the reader andimmediately insert a product hyperlink. It's gotten so bad,I've received Newsletters with a multitude of stingy 3 or 4line paragraphs, each leading to a sales link! Try as I might, I can't understand the reason for suchNewsletters? Can you? What they are saying is this: Hi, thisis Joe Blow and let me tell you how this is going to work:I'm gonna send you this irrelevant, so-called Newsletter.I'm going to offer little content and a mountain of productlinks! To do your part, we expect you to click on the linksand buy, buy, buy! Oh my! I can't wait a week for the next one! They are insulting and a complete waste of time for thereader, as well as the author.Sadly, they keep pumping them out, week after week! Whywould anybody publish such utter rubbish? There must be agood reason eZine Publishers limit submitted articles to ahyperlink in the resource box! I know we all have to make a living. Should it come at theexpense of insulting our readers? Why send out a Newsletteranybody with more than three brain cells would trash in asplit second? Little wonder all Internet resources are beingchoked with garbage! What a sad state of affairs! It appears like priorities havegotten very confused, to say the least! We all need to takestock of the true reasons we write. These are two questions every Newsletter or eZine Publishershould ask: (a) Is the readership a byproduct of the marketing process or its reason for existence? (b) Should product sales take precedence over communication with your readers? I think Newsletter writers should keep the above questionsin mind when practicing their craft. Yes, the pressure tosell is great, no doubt. However, continue looking for theanswers and it will help keep you centered, time and again. About the Author: Francisco Aloy is the creator of The Newbie Business Guide.For more resources dealing with writing and copywriting,visit Mr. Aloy's Website. http://www.newbie-business-guide.com/writing_and_copywriting.html
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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