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What Every Ezine Owner Should Know About Unsold Ad Space
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads. Let's face it, if the ad is unused at publication, you have made zero dollars. I'd rather have a money saver or a potential money-maker in the ad slot than nothing at all. You have four great options for benefiting from your unsold ad spaces. OPTION 1 - BARTER THE AD SPACE FOR SOMETHING YOU NEED You may be able to get products and services you need in exchange for the ad. What do you need or want? New website graphics? Software? Jewelry? Whatever you're thinking of buying, try trading for it first. Contact possible trading partners and make your barter proposal. A website where you may find barter partners is http://www.craigslist.org . View some of the posts under the Barter category then post your own ad. If you can barter instead of buying, that ad just saved you money. OPTION 2 - SELL YOUR AD SPACE AT AUCTION You can sell your ad for whatever you can get at auction for it. One of the most popular places to auction ezine ad space is http://www.ezineadauction.com Post a listing that describes your list to potential bidders. If it doesn't sell by auction deadline, that ad slot may still be able to make you money. How? Ask yourself "What can I show my subscribers that will help them solve their problems?" Those are the products and services you may want to promote in the ad slot on a pay-per-sale basis. OPTION 3 PROMOTE AN AFFILIATE PROGRAM Search for a product or service your list would likely want. For example, if your subscribers are small business owners, find tools, ebooks and software to help them. Find companies who provide these things and check to see if they have affiliate programs. Affiliate programs pay you a commission when your referrals buy. Choose an affiliate program that matches your readership and that's high quality. Whatever you promote reflects on your company. For a list of affiliate programs, visit http://www.associateprograms.com or http://www.clickbank.com . If you have never used affiliate programs, a great course on affiliate marketing can be found at http://www.internetmarketingmadesimple.com/affiliatecourse.html OPTION 4 - PROMOTE A JOINT VENTURE You may choose to find other companies to promote on a joint venture basis. The thing about joint ventures is you may be able to get your partner to give a special bonus to your list, especially if your list is large or highly focused. What kinds of special bonuses?
Imagine giving your list a gift full of valuable information. Your list will be impressed that you gave them something valuable. Furthermore, they may buy. Here's an example of this in action: An ezine owner gave me (and everyone on his list) a free teleseminar with a top marketer. The information was so useful that I bought the full marketing course. The marketer made money, the ezine owner made a commission and I got great information that helped my business. The way it works is, before your promotion, your joint venture partner agrees to track your giveaway. You give away something your readers can use, and if they buy from your joint venture partner, you get a referral fee. Some ezine owners are finding that their affiliate and joint venture promotions bring them more profits than selling ads. The downside of running a pay-per-sale promotion in the ad slot is you may find that your promotion doesn't work. If you run a promotion and it doesn't make any money, you're no worse off than running nothing in the spot. To easily find out about new joint venture opportunities, sign up for JV Hotlist at http://www.jvhotlist.com JV Hotlist lists companies who want to joint venture with ezine owners. Now you have four potentially profitable options for unsold ad space. Barter for things you want, sell the space at auction, promote an affiliate program or promote a joint venture. Resource: Author Raynay Valles moderates JV Hotlist, which brings joint venture opportunities to ezine owners. Read more at http://www.jvhotlist.com or sign up at jvhotlist@aweber.com
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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