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WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!) Several Internet marketing gurus were recently asked the question, "If your office was burning down and you could save one thing, what would it be?" The unanimous answer among all of them was, "my list"! Your list is your goldmine. It's your pool of warm prospects and clients with whom you've taken months to build a level of credibility and trust. They're your ticket to a steady stream of income. It can take years to build a large collection of opt-in subscribers. But they can disappear in a flash if they're not protected. So, are YOU backing up your list on a regular basis? (Be honest!) If not, let's get you started today. If Your List Resides on Your Computer... If you send out your e-zine or e-mail promotions from your own computer, you MUST make backing-up your list a daily habit. And by "backing-up," I mean saving your list to a disk or location other than your hard drive. For example, you can save your list to: 1) a Zip disk (you'll need a Zip drive)2) a CD (you'll need a CD burner)3) a floppy disk (these don't hold much data though)4) an external hard drive (these are less expensivenow than they used to be)5) a secure, Web-based file storage service. I currently use option 5 for my computer files. The service I use is called I-Backup, and there are many others out there, starting at as little as $3 per month. I prefer this option because I have so many large files on my computer that I'd have to backup my files to several separate disks or CDs. And because this method is so EASY, I'm more likely to follow through and back-up my files on a regular basis! I also like I-Backup for traveling, as I can upload files that I'll need to access on the road. This way I don't have to bring a disk with me. If you use a type of list management software that resides on your computer or your own Web server, such as Broadc@st or MailLoop, it can probably schedule automatic backups for you. See the program's help files or contact their support center for assistance. If You Use an Online List Service... Even if you host your list online with a listserve (such as Topica) or an autoresponder service (such as AWeber) that should make their own secure backups, you should still make your own backup copy on a regular basis! Just download or "export" a copy of your list each week for safekeeping. It should be pretty easy to do. This procedure varies depending on what program you use, so see its help files or contact their support center for assistance. Consider Purchasing a Battery Backup System Southern California is known for its frequent power outages, and they were wreaking havoc on my computer. So I purchased a battery backup unit. (I chose APC's 650 model.) It's about the size of a breadbox and keeps my computer going for another hour or so in the event of a power outage. This gives me ample time to back up any files I'm working on and shut down my computer properly. It also functions as a surge-protector to keep my computer safe from electric surges. You can buy units like these at any large office supply store, and they range in price from $100 to $500. Don't Put It Off Any Longer! I know that backing-up your files seems like another irritating addition to your busy schedule. But remember that you've worked hard to build your list ... and your business. So take just a few minutes each week to protect that investment. TIP: Pick a certain day each week to back up your list. For example, my electronic calendar automatically reminds me to do this every Friday. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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