|
|
| Information |
|
|
Managing Internet Addresses in Your Email Newsletter
Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines. I don't know about you, but I find it frustrating when I have to copy and paste an address into a browser, or into a separate email window. Especially when I know how easy it is for the writer or publisher to put in 'live' links that allow readers to reach a destination or to create a new email message. I also object to links that get contaminated by punctuation marks. I'm referring to web and email addresses immediately preceded or followed by a punctuation mark. They mean I have to copy and paste the link, then eliminate the offending punctuation mark before I can go on. Let's deal with that latter issue first: If you plan to include Web addresses and email addresses, use chevron marks, which you may also refer to as the less than "" symbols. By putting them around the addresses, you keep them distinct and easy to copy. It also reduces the likelihood you will add a punctuation mark right after the address, and make it non-clickable. Turning to the other issue, it's also easy to make your addresses immediately clickable. Do this by fully writing out URLs of Web pages and by putting "mailto:" before email addresses. For example, rather than writing www.managersguide.com, I would write http://www.managersguide.com. (note how I left a space between the address and the punctuation marks). Turning to email addresses, put the word "mailto" plus a colon before the address. For example, mailto:info@yoururl.com rather than simply info@yoururl.com . When a reader clicks on an address with a mailto: before it, a new message will automatically pop up in their email program, with your address already in the TO field. That also has the advantage of reducing errors in transcribing or copying and pasting. Also, be wary of URLs that split at the end of a line. While the URL may not split in your email program, it may do so in the subscriber's. I usually try to set up so URLs fall at the end of a paragraph, and then put in a return before them, so they are on a line by themselves. Finally, after you've emailed a test copy of your newsletter to yourself, test the links on the copy that arrived at your IN box. Click each link to ensure your readers can get to your page or to their email program with just one click. No copying, no pasting, no transcribing - just one click. In summary, by taking these few simple steps, you can make your newsletter more readable. And if it's more readable, it's more likely to get the response you want. Robert F. Abbott, the author of A Manager's Guide to Newsletters: Communicating for Results, writes and publishes Abbott's Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://www.communication-newsletter.com/ic.html
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
|
|
|
|
RELATED ARTICLES
Coping With Those Dreaded Ezine Publishing Deadlines Time, of course, doesn't stand still and never did, and it'sno wonder at all that in this highly pressurized modernworld of ours, time is regarded as a valuable commodity orprecious resource.Articles, books and courses on Time Management abound onlineand off. Why I Started My Ezine Why I started this E- ZineSit back, and travel with me.I discovered my need to write and gather inspiring stories about baseball as I drove on route 80 in Northern New Jersey in February 2004. Your E-zine 13 - A Formatting Checklist While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. How To Develope Content For Your Ezine Without Having To Write Your Own Articles Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!The simple truth is? you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.It's not hard. The Five Deadly Fears of E-Newsletter Publishing 1. Fear Of Having Nothing To SayAs a small business owner, you know a lot more than you mayrealize. Why Do We Publish? WHY DO WE DO THIS?A major "character" in Mark Salzman's first autobiography is hisfather. Sometimes his father paints. 10 Tips On Offering A Free Ecourse 1. Make your ecourse short like 5 - 7 days. Are You Getting The Most Out Of Your Ezine? There are two reasons to publish an ezine. 1. How to Build Your List - 7 Powerful Strategies If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list."Take that advice very seriously, because it's true! It took me a long time to finally let the list building advice sink in, so I didn't start doing it until I had my home business for quite a while. Want To Start a Publishing Revolution? Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. How to turn your Newsletter into a Web Page...in 45 seconds! Do you place back-issues of your Newsletter onyour website?There are two good reasons why you should:(1) It shows potential subscribers that you'reserious about your Newsletter(2) Newsletters are rich in keywords, so it'sa very good idea to turn back-issues of yourNewsletter into HTML documents and then submitthem to the major Search EnginesHere's a little trick that will help you formatyour Newsletter as an HTML document:Copy the text of your Newsletter into a text editorsuch as NOTEPAD.Then copy the text from NOTEPAD into Microsoft Word. Need Ezine Content - Think Holidays Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. 8 Killer Mistakes For Ezine Failure You Must Avoid It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. The Power of Personality Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?The number one answer to this question is - add your own personality to your business and in your ezine. What Every Ezine Owner Should Know About Unsold Ad Space The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads. 7 Benefits Of Using Newsletter Templates 1. Time saver. 6 Important Tips For Choosing Ezine To Advertise In Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others - perhaps you -can't seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn't work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they're widely known or understood. Print On Demand Questions Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Why Arent You Writing Ezine Articles? I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo. How To Make Your Subscribers Stick To You Like Super Glue One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining.
|
| Home | Site Map | Resource Links |
