|
|
| Information |
|
|
Email Newsletter Software
Should I create my newsletter in a word processor or email program? Which email program should I use? Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need. In response, we'll look at these two important questions for newsletter publishers. Word processor or email program? This can be one of the simpler issues, at least if your mailing list is not too large at start-up. You can write your newsletter in any email program, or any word processor that allows you to save your work as plain text (ASCII). Most writers prefer to use a word processing program for at least the first draft, since it provides more text manipulation features and saving options. Once you've written, rewritten, spellchecked, and proofread your newsletter in the word processor, copy and paste it into the body of your email program (we'll discuss how to handle that text in the next article in this series). Of course, you'll need an email program of some kind to send out your newsletter, regardless of where you wrote it. Among email programs, check both those stand-alone programs and those integrated with browsers. The most common program is Outlook Express, which comes bundled with Internet Explorer, and that in turn comes bundled with Windows. But, don't overlook the possibilities in the Netscape and Opera suites. In addition, there's also a new challenger, Mozilla Thunderbird, which is associated with the Firefox browser. Turning to stand-alone email programs, take a look at Eudora (which offers an advertising-supported version and a version you can buy). It has a solid reputation among many email newsletter publishers, and I consider it the best all-purpose email client for my PC (however, I don't like it on my Mac, where I use the built-in program, Mail). I've used all of these programs at one time or another, and each has advantages and disadvantages. In considering them, review the strengths and weaknesses of their address books as well as their message composition capabilities. Once your mailing list grows beyond a certain point (depending on your personal inclinations), you'll need to move it out of the email program and into something more flexible. In my case, once the list got to something like a hundred subscribers, I found the management of it frustrating. For example, adding and deleting email addresses from an email program takes more time and trouble than doing it in a word processing program or, on a more sophisticated level again, a database program. In managing a list of several thousand, I use the Find feature to quickly pick out and delete someone who wants to unsubscribe. Similarly, it's easy to get the list back into alphabetical order at any time by using the sorting feature of a word processing program. Another growth issue: As your subscriber list grows, you may want to move away from your email program and use an independent mailing service. In that case, you go to a provider company and upload your list one time. After that, you simply paste your newsletter into a form they provide, and click the Send button. Then, the service sends out your email using its servers. But, to get started you need only an email program, and you have many free and worthwhile options. Try each one out for an issue or two of your newsletter, to find what suits you. Robert F. Abbott, the author of A Manager's Guide to Newsletters: Communicating for Results, writes and publishes Abbott's Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://www.communication-newsletter.com/ic.html
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
|
|
|
|
RELATED ARTICLES
Plagiarism on the High Seas More and more companies are finding the value in informational advertising. Giving away information to the world. 22 Ways to Grow Your Subscriber List 1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find. Does Your Subject Line Do the Job? It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. 5 Keys To A Successful Ezine There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.1- HostingYou need good reliable hosting for your website. Your E-zine Promotion Checklist While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?Print this out and check those you already do, and note those you should "get a move on. 10 Ways, How To Get Significant Exposure For Free Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Some Things I Have Learned About the Exciting World of Ezines 1. Don't ever stop advertising for new subscribers. A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish. Need Ezine Content - Think Holidays Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. 10 Critical Things To Do Before You Spend A Dime In Advertising "Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness owners cringe. 6 Ways to Catch More Opt-ins Than Ever Before Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter". I Finally Discovered The Secret To FREE Content No One Else Has! There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories. Secrets To Successful Publishing Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible. 10 Valuable Tips For Ezine Publishers 1. Write your own articles. Publishing Your Own Newsletter - Is It Worth Your Time? Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise. Publish Articles Online: Start With Your Own ezine So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. Email Newsletter Software Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need. Explode Your Business You can make a decent income selling products and servicesbut you can become insanely rich by creating and controllingmarkets.That's what I'll help you to do.
|
| Home | Site Map | Resource Links |
