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Does Your Ezine Publisher Try To Rape Your Pocket?
If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Hey- it is a proven tool, so you should use it however some ezine owners have a mental break down when they get some subscribers, its like AHA! Now I have your email address, I am going to sell you every affiliate program I can find. Don't get me wrong ezines take a lot of time and effort to put together and its natural for the owner to make a few bucks for his effort. At the same time they should not try to rape your pocket at every chance. This defeats the main purpose of the email list : to build trust. Lets put it this way, if every week I said "X" tool was the best, and every week a new tool or special, then it would not take look for the subscribers to work out- this guy is suggesting every tool that makes a buck- lose of creabilty in minutes is the result. So let's set some rules for the list owner: You own it - before you recommend something you should already own it, otherwise its like trying to tell somebody about a movie by looking at the posters out side. Write a review - What did you like about the product/tool or service, but also what could be improved. What progress did you make from it? At the same time if you are still testing, say that too. Be honest - No product is perfect, is there something that could be added. In some cases maybe you created a spreadsheet or some kind of form to help the product work better- offer this as a special bonus, if someone orders- just get them to forward the receipt of purchase to you and you will send the helpful form. Be focused- Joining 100 affiliate programs will not help- focus on a few good ones and then repeat them at different times in your ezine- let your subscribers know that they are good tools, and they will thank you for it Take a stand - I have to give credit to the publisher, Jim Edwards for this one- If you have tried something and it didn't work let your subscriber know, together with why you think it didn't work- try to keep it very factual with numbers. Stay in for the long haul - Take time out to work out that things take time, and marketing online is no different. It can be very low cost compared to a business online but it takes time and effort to work. Ask and accept feedback- Using email is very efficient for this, but at the same time you need to offer reason, a gift of some sort in exchange for feedback-everybody is short of time. Let your subscribers tell you what they need. Balance - If you always offer freebies, and then decide to sell something, your subscribers may not be very responsive. I guess the short end of it is mutual respect between the subscribers and the ezine owner. The subscriber has trusted you with his email information, you as the list owner needs to respect this information. About The Author Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" -An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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