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Understanding Ezine Publishing!
I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines". Ezines can be email-based, Web-based, or presented in some other electronic format. However, for the most part, when publishers speak of their "ezines", they're usually referring to an email publication. "Ezine publishing" has grown in popularity over the last several years to the point where there are thousands of "ezines" covering virtually every topic under the sun. Some "ezine" gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of "ezine" marketing tools and resource list. Email publishers produce their "ezines" for a variety of reasons and the following are among the most common goals: Generating Revenue - Generating a profit is one of the most common "ezine" publishing goals. The sources of "ezine" revenue include advertising, sales of products or services affiliate revenue, and so on. The "ezine" serves as a support mechanism for the product or service and adds value to it, which encourages more sales. Generating Leads - Publishing an "ezine" is a great way to generate leads with the same pursuits and interests. Important personal and business contacts are made every day between "ezine" publishers and their subscribers. Supporting a Website - An "ezine" creates an excellent means of driving repeat traffic. Once you've determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on "ezine" topic, determine the frequency, issue size and the most importantly, develop the content. One of the most popular types of "ezine" content is the "article". "Articles" might be of the news, how-to, entertaining, or other variety. As an example, since I am in home business, my article content is focused on marketing ideas, useful business building resources, time saving tools, website development and training. It is highly recommended that you produce at least some of the content yourself. As a publisher, you are in the unique position to be able to create your "ezine" unique "personality". Your subscribers will learn to identify it over time and may come to appreciate your "ezine" for precisely that reason. Other popular sources of content include staff or freelance writers, syndicated content, or reprints of articles from other "ezine" publishers. On the other hand, if all of your content is un-original and your "ezine" offers nothing unique to your subscribers, they will not have much of incentive to read each issue or stay subscribed. © 2004, Jon Kogan, All Rights Reserved - http://www.zivomarketing.com About The Author Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine! mailto: subscribe@zivomarketing.com Would you like to make money online, but don't know where to start?...You are not alone and this could be just a solution for you: http://www.zivomarketing.com/mega.html Jon Kogan was born, raised and educated in Ukraine. Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world. In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it's simple and easy to join the ranks of success-minded people by choosing to start a home business.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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