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Location, Location, Location
The first thing you should consider in advertising is the firstthing you should consider when buying real estate: Location,Location, Location. You want to focus all of your efforts on yourintended audience. Once you know who they are, determine whichpublications they are most likely to read. While large sources have apparently attractive numbers ofreaders, their advertising rates are usually high. Focus insteadon smaller publications, such as targeted newsletters or Internetmagazines (ezines). There are publications for sports, hobbies,pets, business, occupations and many other areas of interest. Theadvertising rates of these smaller publications are usually lowerthan the big guys and, if you select carefully, the readersalmost guaranteed to be in your target market. To give an example from my personal experience: I posted an identical ad for an affiliate program in twodifferent publications. The ad ran for the same period in bothpublications and both were published with the same frequency. Thefirst was a large ezine with over 300,000 subscribers, the secondwas a publication for online business people with a subscriberbase of only 7,000. Below are the results I observed: Ezine 1: 481 responses 3 sign-ups Ezine 2: 168 responses 19 sign-ups So what made the difference? The answer is quite simple. Thefirst ezine's readership was broad based. While many people werecurious enough to respond to the ad, very few were serious enoughto actually signup for the program. The second ezine's audiencewas primarily made up of people interested in owning business onthe Internet. This prior interest in products similar to the oneI offered resulted in better results. Not to mention the factthat the ad in ezine #2 was significantly less expensive. Thisexperience is a great illustration of why it is vitally importantto reach your target audience. The number of Internet ezines is growing every month. It shouldnot be difficult to locate several publications that cater toyour your target market. If you advertise in just five targetedezines and receive only thirty responses per week perpublication, well below the averages I have experienced, you willreceive 600 qualified responses per month!! If only ten percentof these responses result in sales, it still means an additionalsixty sales per month!!! These calculation don't even include thepotential for ad-on and repeat sales. As you can see, targetingyour advertising can result in very nice profits for you business. Even with a targeted audience, the results that you experiencewill vary significantly, depending upon the particularopportunity or product being offered. The other big factor thatinfluences how much response you will receive is theadvertisement itself. In another article in this series, I willdetail methods of writing effective advertising. Tony L. Callahan, is a successful Internet Promotions Consultantwith twenty years of computer industry experience and ispresident of his own Internet marketing company, Link-Promotehttp://www.link-promote.com. He also publishes Web-LinksMonthly, a newsletter full of tips, trick and techniques forsuccessful web site promotions. To subscribe, send e-mail to:Web.Links@listbot.com. For an online archive of articles byMr. Callahan available for reprint, visit:http://www.link-promote.com/articles
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. Are You Wasting Your Time With Free Ezine Ads? There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside. Producing Ezines for Growing Your Business What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers. Ezines VS. Trade Journals As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Should You Upgrade Your E-zine From Text to HTML? 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Location, Location, Location The first thing you should consider in advertising is the firstthing you should consider when buying real estate: Location,Location, Location. You want to focus all of your efforts on yourintended audience. Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry. Subscriber Incentives: Are They Effective? Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free. Ezines - An Excellent Approach To Internet Marketing What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet. Where And How To Get Information For Your Newsletter And Ezines With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information. The Future of Email Newsletter The future of email Newsletter - Llando Ford 07.28. Publishing Special Reports And Ebooks At No Cost So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. The End of Email, Ezines and Online Marketing? Ok, it's time to bring out my soapbox.Something has been bothering me for over a month now, and it justkeeps getting worse, so I am afraid it's time to talk about it.
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