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Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside. The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all. This is especially true if some of those ezines send out messages every single day -- as many do. To get around this, and to keep your free ezine advertising campaign under control, follow these steps: STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@.....). STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called 'free_ezine_ads'. STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address 'my_ezines@....' to the folder called 'free_ezine_ads'. STEP 4. Prepare the free ad you want to place in the ezines and keep a copy of it handy in a text file. Different ezines have different rules about the size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines. You may also want to consider the mood and tone of each ezine, and create different versions of your ad for each one. STEP 5. Submit your ad to each ezine editor. Be sure to double-check that you've complied fully with their submission guidelines. STEP 6. For those ezines which give you a one-off ad, it's time to re-assess their value to you. If you don't find the content useful or interesting, you should unsubscribe rather than let it clog up your 'free_ezine_ads' folder. Remember, though, if the ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if it's worth paying a few dollars to place your ad again (or, if you're sneaky, you could try re-subscribing at a later date and doing it again, making some changes to disguise your wicked deception:-) STEP 7. For those ezines that allow free ads on a regular basis, make a list of all the submission deadlines and make it part of your regular marketing routine to check that list and see if you're due to place an ad. Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases you'll appear in the middle of 20 other ads, so it may not bring in much of a response rate. Likewise, the response rate from each ezine is likely to drop off over time -- especially if you don't vary your ads. Decide for yourself whether it's worth your while continuing and be sure to try out different ads to see which ones work best with that readership. And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising. About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News ATTENTION TO THOSE CLAIMING SPAM!!!!!!!! - CrunchGear
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