|
|
| Information |
|
|
10 Critical Things To Do Before You Spend A Dime In Advertising
"Research?" Let's say it again? "Research"?Grrrrrrrr. The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let's analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again. Guess what? Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don't like doing research, well basically, that's too bad. It's time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:
So let's say the word again and this time let's say it slowly and with a smile? :O) R E S E A R C H :o) See, it doesn't seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis. It's time consuming It's annoying Sometimes it's a right royal PITA (Fill in the blanks with this one ;O)) However, it's a necessary evil so let's learn to really love it. Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works. And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information. Here's 10 things to do before you spend a dime on advertising: By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive. The more "yes" answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers. The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O). So next time that you're in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money. Now which one are you?that Turtle or that Hare? Copyright 2003. Karin Manning. All Rights Reserved. About The Author Karin is the webmistress of http://www.reprintrights4u.com/earnprofitsmonthly. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting http://www.reprintrights4u.com/earnprofitsmonthly today.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
|
|
|
|
RELATED ARTICLES
Newsletters - Keeping Your Customers Informed Many businesses use email newsletters to introduce themselves to new customers and to maintain contact with existing and past clients. By sending useful and relevant information on a consistent, regular basis, you maintain constant contact without the risk of irritating and alienating your customers. Are We Dating or Married? You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form. American OverDrive - LCDs in LDCs OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth. Location, Location, Location The first thing you should consider in advertising is the firstthing you should consider when buying real estate: Location,Location, Location. You want to focus all of your efforts on yourintended audience. How to Choose a Good Newsletter Name Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. Email Filters Catch Dolphins Along With Sharks What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to stem the relentless tide of junk email flooding the Net. Print On Demand Questions Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between Are you doing "the bounce"? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. Self Publishing At The Speed Of Thought Publishing, both electronic and hard copy, from articles to books, has come a long way in recent years. I used to be fascinated by anyone who had become a "real" author of a book. Who Should Offer an Ezine? If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine. Your ezine's purpose is two-fold: 1 - It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. Publish Articles Online: Start With Your Own ezine So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too. 9 Rock Solid Ways To Explode Your E-Zines Readership! Are you like most of us who created an E-Zine. You heard how great it would be for your business and that an unlimited amount of new subscribers and traffic would come marching to your website. Become an E-Book Author ... Make Money From Your Knowledge! "E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer. Search Engines Can Be The Online Writers Best Friend It's an exciting time for online writers, with a wide array of options. With desire and well-directed effort, a good writer can end up with a variety of work. Finding the GOLD with Ezines and Google! HiHow'd you go with your product search?Here's another way to help you find out if there's a market for your idea.Go to http://ezinearticles. Talking Pictures Are the Go! A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound. How To Use Viral Marketing To Grow Your Opt In Email List If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list. What Ive Learned From My Subscribers As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques. Three E-zine Alternatives You May Not Have Considered During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine. 7 Ways to Self-Promote Within Your E-zine We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.
|
| Home | Site Map | Resource Links |
