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7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long. But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right? You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou! Here are 7 simple ideas on how to accomplish this: By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing. So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes! I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional. Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject. A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..." I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services." I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it. At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers. For example, here's what I put at the bottom of every "E-zine Queen" newsletter: Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results." It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/ Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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