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Why Dont My Subscribers Listen to Me?
I received a very good question froma subscriber and I wanted to share it with you: "I have almost 500 people sigend up to receive my newsletterbut each time I send it 8-9 open it and 1 =3 click onto thewebsite. Now what do I do?" Honestly, there could a lot of factors involved in the lowopen rate. If 8 or 9 actually open it and then you get 1-3click...that's pretty good. But the problem here, seems tobe with getting people to open the darned email. Here's a couple things to think about: 1. How much of your email is getting through? Could youremail or the service you're using be blacklisted by certainISPs? I would check and see if you can see how many of youremails are actually going through. 2. How about a compelling subject line? Test out differentsubject lines to see what grabs your subscribers interest.If you're still writing: "MyDomain.com Newsletter Issue 1 Vol 14" Then cut it out!:) That's not going to get people to openit. Try to give them a quick glimpse of what's inside andmake it interesting. You'll probably find certain thingsgrab your subscriber's attention than others. 3. What are the contents of your newsletter like? Is there areason for people to open it if they don't have their walletready to buy something? I know that many people who sellproducts only place information about product specials,etc....but if your subscriber is not in a buying mood, theymay not open your email. Go the extra mile and provide them with VALUE in yournewsletter. Give them special tips and advice related toyour product that will help them solve problems. For example, if you sell corporate gift baskets - give tipson developing client relationships or anything related tothe goal of corporate gift giving. 4. If you reach a broad audience, customize your mailinglists. I happen to know the lady who submitted this questiondoes sell gift baskets...but she sells all kinds of giftbaskets. What kind of value can you deliver to yourcustomers / prospects if some of them: - buy new baby gift baskets - buy corporate gifts - buy Valentine's gifts It's tough. I'd look to Amazon as the ultimate model toemulate -- they customize information for you based on yourinterests. They know what you looked at when you visitedtheir website and they also keep track of what you buy. Thenthey deliver relevant products and content to you.You canapply the same plan to your mailing lists. You can give opt-in subscribers tell you what topics theyare interested in or if you are putting your customers onyour follow up list -- make sure that follow up list isrelated to what they bought. Keep working at it and learning what your subscribers WANTand deliver it to them. Don't give up...just get better. About the Author: Alice Seba is a full-time online businessowner that thrives on helping others say good-bye to theirJ-O-Bs forever. Sign up for her "Internet MarketingPrescriptions" to cure what ails your online business:http://www.AliceSeba.com
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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