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How To Use Viral Marketing To Grow Your Opt In Email List
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential. In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list. As you already know, Viral Marketing is a great way to get the word out about your product or service, so you can see a huge surge in sales. But what about subscriptions to your newsletter? Can they too be effected by this type of Marketing? YES they can. But how? This depends on how difficult and successful you want to make it. Not that these two factors necessarily go hand in hand. The most basic form of using viral marketing automatically, is probably a tell-a-friend script. I'm sure you've seen them, you've probably used them as well. All you have to do is type in someone's email address into a form, and the website will usually have text pre inserted into the form telling the person how great you think the website is, but you could always add your own instead. Your friend receives an email which to them looks like you are telling them about this fantastic new website and hopefully he will sign up to the newsletter to find out more. This can be manipulated in other ways. For example what if you did a questionnaire, then, to get the results of the questionnaire, not only does the person have to sign up to your newsletter, but they have to fill out a tell-a-friend script for three friends, telling them about this questionnaire. Then, those three friends sign up, take the questionnaire, and oh look, they have to sign up to the newsletter to find out the results, oh well, lets tell three more friends each. This has a huge snowball effect, and should see you exponentially growing your opt-in mailing list. This isn't too hard to create either. Just go down to elance.com and ask a programmer how much he would charge for such a thing. However, you must remember that you must start your marketing efforts with some fuel, and that fuel is people. You have to start with at least a few people filling out this questionnaire for this to even begin. 0 people telling 3 friends each still equals 0. Another way to grow your mailing list, is to pay people for every subscriber they send your way. This isn't exactly the type of marketing I've been discussing throughout this article, but it will grow your opt-in list quite well if you pay enough and enough people start doing it. I think that 10 cents per subscriber is fair. If people start sending you more subscribers than you can afford to pay, then you can always stop it for a while. But remember this, is you treat your subscribers well, then you have a life time value of them, which is worth far more than 10 cents. Hotmail.com used this form of marketing in a small way that produced big results. At the bottom of each of the emails sent, they included a small line that said something like "Get your free email account with hotmail.com". This meant that every time an email was sent from hotmail the recipient would read this and perhaps think, "Hmm free email account huh? Better check this out. This resulted in hotmail's huge growth in a relatively short period of time. Eventually Microsoft brought hotmail.com for an obscene amount of money. By Stephen Warren, the creator of http://www.marketershandbook.com, the completely FREE guide to marketing online, with useful articles and links.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News ATTENTION TO THOSE CLAIMING SPAM!!!!!!!! - CrunchGear
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