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8 Killer Mistakes For Ezine Failure You Must Avoid
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure. 1) Be Careful with the "from" field. Although many consider this as a detail, it is the first thing a user will see. Who is sending the email. Use either your name or your business name. Avoid any kind of other phrases in that field. It will cost you a lot. 2) The subject line. This is the second more important field in the email. Avoid hype in that area like "Earn 50.000$ in 2 weeks" e.t.c. People are smarter than you think. You will never be believable. Emphasize to the purpose of your newsletter .Do not use more than 7 words in your subject line. 3) Call to buy in the first mailing. This is a common mistake most ezine publishers do. They have sales pitch on the first time. Research has proved that you will gain your subscriber trust after 6 to 7 mailings according always to the content you offer. 4) Use death words, which spam filters ban. For God's sake, do not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to junk mail and will be erased without notice. 5) Avoid too much personalization. Although personalization is important in order to create a friendly ambience, do not overdo it. Some people will consider this as rudeness. Use their name only once in your mailings on the first line of your message, not more. Otherwise, some of your subscribers will be insulted and unsubscribe in a second. 6) Use more verbs, not adjectives. The best internet marketers and advertisement agencies has proved that verbs are much stronger than adjectives. Especially the "call to action" verbs are so strong that could increase the response rate up to 700%! For example, use the verbs, boost, and explode instead of the word "increase". See how stronger they are? 7) Use auto responders not web pages. Many people use on their mailings or other advertisement campaigns their web page mostly. That is big a mistake. The estimate shows that 30% max will subscribe from your web site. On the contrary if you promote your auto responder the percentage, goes from 80% to 100%! Of course, you can use both. It is effective too. 8) Too much info in the submit form. This is another typical mistake. Some ezines require submitting more personal information such as: email, first and last name, area and other. The info you really need is the first name and the email. Many internet users consider any more than that as violation of their personal info. That means fewer subscribers for your ezine. Copyright 2004 Christos Varsamis About The Author Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club http://www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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