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OK People - Lets Get Real!
It's all about numbers - or so some ezine publishers would have you believe. 10,000 subscribers and counting!
You get the picture...or do you? Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked? You might really be surprised! I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe. If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from all the free and low-cost ad placement programs now available, I have three words for you - - can you say, "scan and delete?" Because that's exactly what the majority of your subscribers are doing. I promise. That is, those who are even GETTING your newsletter. Now I know that most of you, especially the ones who are currently still running those free ads, know that what I am saying is true. Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (even the ones that have bounced five times) on the outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one. Fat chance. I'm not saying that all publishers do this; I know many that clean their lists on a regular basis. The long-time publishers who have grown their lists by traditional means certainly do. That's why they can command good prices for advertising - and get it. But how many of you have the guts to do what I did? MAKE THEM RE-CONFIRM EVERY YEAR. Go ahead - I challenge you. Make them take some sort of action that REQUIRES them to say "Yes, keep me on your list." Or else they don't get the newsletter. Period. No exceptions. Watch those subscriber numbers drop like a rock - and watch your "open rate" climb. Because what you're really after is sustained, loyal readership. Trusting subscribers who know that you are going to provide them with good, solid information. And you're going to have to give it to them - otherwise, you'll never accomplish what it is you intended to do when you started publishing your newsletter. Like making money. About The Author Cathy Bryant's newsletter, the HomeBizJunction Herald, has NO outside advertising - free or paid. Just solid, reliable information to help those who want to start and succeed in their own home business. Subscribe at http://www.homebizjunction.com to read her reviews of business opportunities and products.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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