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Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine. So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence? I can understand how you feel. I've been there, even though I'm a journalist and published my own niche, non-profit newsletter for a year. But when I started a home business and realized I needed to write about internet marketing - a subject I was still unfamiliar with - I froze up. I simply could not think of anything to write about. I felt like I just did not have the experience and the knowledge I needed, because I was still learning. I started my ezine only when things were really starting to take off and I had learned a good deal of what really worked for me in my business. In retrospect, I don't think I'd have done it any differently, but I did learn a few things from my own experience that might make it less painful to start your new ezine. 1. Start With a Script Writing the first few issues of your ezine is like starting a conversation with a new date. You're nervous... you want to make a good impression. Most people will use a few tried and tested formulas to break the ice. Similarly, when you want to start sending out your ezine, there are a lot of resources out there - tested formulas that experts have used with their own subscribers. It could be a sales letter, an article, a tip, a template or anything else that you think could get you started with that first issue. As on a first date, the conversation might be a bit awkward, your sentences may sound stilted. It could be a disaster as far as you're concerned. So what! The first few articles I ever wrote make me cringe when I read them today. But I know I needed to write them to start building my own confidence. Disastrous first dates leave much the same impression on people. But the similarity to dating ends there. Because in writing an ezine you DO get a second (and third, and fourth...) chance to make an impression. Your date may never call back, but with your subscribers, you can try again and again till you get it right. If you do make a mistake (like sending out multiple copies by mistake), admit your mistake and apologize. You'll find that subscribers, unlike dates, can be quite forgiving. When new network marketers approach a new prospect, they are always advised to use a script the first few times. As they gain confidence, the words begin to flow more naturally and they are able to discard the scripts and become better at selling. It takes time, and more importantly, practice, to get it right. But if you never start, how will you ever find out if you can do it? 2. Write Like You Speak As you gain confidence in your ability to write and publish an ezine, you'll begin to get more comfortable with the process of publishing. Now you might want to start writing your own editorials or tips, to make your ezine more personal and share your expertise in your subject. To do this, imagine you're sitting in front of an old friend (or that your subscribers are your friends) and that you're bringing them up-to-date with what's been happening in your life. If you had an experience, good or bad, while promoting your business, that taught you something new, share it with them in the most conversational tone. Avoid rambling on interminably and leave out boring details that aren't crucial to what you learnt. And always go back, read what you've written and edit it before you send it out to your list. 3. Keep Learning There's no bigger turn off than an editor who knows less than her subscribers. So if you plan to write on a certain topic, make sure you do your homework. If you're writing about eBook publishing, subscribe to all the ezines and article lists on that subject and read them to find out what's happening in that field. Then share the news with your readers. You could also take some initiative and conduct a survey or two, find out something new about your field and write your own original articles or reports. 4. Speak Your Mind Once you have established a publishing schedule and have developed a comfortable rapport with your subscribers, don't be afraid to share your opinion on new developments in your field. If you have a strong opinion on something, its alright to say so. People feel more comfortable when they know where you're coming from, even if they don't always agree. So what are you waiting for? Send out that first issue and take your business to a whole new level. Make a date with your list now. Get more tips, tools and resources on ezine publishing Copyright © 2003 Priya Shah _____________________________________________ Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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