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Coping With Those Dreaded Ezine Publishing Deadlines
Time, of course, doesn't stand still and never did, and it'sno wonder at all that in this highly pressurized modernworld of ours, time is regarded as a valuable commodity orprecious resource. Articles, books and courses on Time Management abound onlineand off. What is interesting is that the higher a person ispositioned in a business or professional hierarchy, the morehe or she is perceived as standing to benefit from athorough knowledge of time management principles. You can argue where editors and writers of emailpublications fit - or should fit - in the economic or socialpecking order, but one thing's beyond dispute: they have asgreat a need, and maybe more so, to organize their time asany other class of people. A major reason for this is the ominous scepter alwayshovering over the heads of all publishers: that dreadeddeadline. The shorter the interval between issues, the more immediatethe threat, and the greater the sense of panic. On the otherhand, the danger may be greater when a deadline stills seemsa long way off, since one may be lulled into a false senseof security. Creating or compiling a top-notch newsletter may be toughenough when this is your only responsibility, but when yourpublication is a one-man show, and you have to promote it aswell, run your advertising department and all the rest ofit, time management takes on extra meaning. And when your newsletter is only one cog (albeit a veryimportant one) in the chain of your business, the wholeconcept becomes a critical one. Sooner or later, you come tothe inevitable conclusion that if you fail to master time,time will master you. Practice, persistence and experience are vital keywords inpersonal time management, and everyone has to find whatworks best for them. We can only offer a few assorted tipsand guidelines from the newsletter publishing perspective. Sometimes, if people find your content particularlyinteresting and they're only too happy when it arrives atlast, they won't complain when delivery is late orirregular. But even among your satisfied subscribers, theremay be some who have got into a ritual of reading yournewsletter over their morning tea, or whatever. These folkwill start grumbling even if an issue arrives an hour laterthan usual. When they do, you can take it as a compliment! A professor was giving a pep talk about managing time to hisclass, and produced an empty bottle, which he filled withheavy stones. Then he filled the remaining little spaceswith sand and water. His students thought he was trying toteach them that you can always pack in something more intoyour day. "No," said the professor. "That's not the lesson. What I'mtrying to get across to you is that if you don't start yourday with the most difficult (or most important) tasks, youwon't get around to them at all." How this applies to you as a publisher, I'll leave to yourimagination. You know your own working conditions, goals andshortcomings. As soon as you think of something you would like to includein the next issue, type it up right away on your new file.Paste any news items there as soon as you receive them, aswell as any ads that come in from third parties. Open newfiles as required for material that comes in for issuesfurther down the line. But your collection of material is only as good as itsaccessibility. You must be able to find things quickly whenyou need them. Even the smallest publishers can't relyentirely on their memories. In our digital world, however, this should hardly be aproblem. It's just a matter of organizing our computerfiles, and thank goodness, we don't have the space problemsthat plagued some of our predecessors in years gone by! Azriel Winnett is creator of Hodu.com - Your Communication Skills Portal. This popular free website helps you improve your communication and relationship skills in your business or professional life, in the family unit and on the social scene. New articles added almost daily.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Kanye arrested in paparazzi scuffle ... Report: Critic smacked Ebert with binder ... Cafe Tacvba nominated for 6 Latin Grammys ... Groban to perform TV songs at Emmys ... News from United Press International. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine publishing Site: ezine publishing - Google News The Ezine Queen's 7 Reasons to Grow Your Business with Ezines ... - Gather.com
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