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The Secret Truth About Writing Great Sales Copy.
Did you know that most people find it difficult to write sales copy that works? You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product. This is absolute bollocks. Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation. Most people have a pretty good sense of what is truth. This is all you have to do. Tell the truth about what your product can do for your client. Imagine you have a friend and you are sitting down having a coffee together and they ask you what your product can do for them. Do you pull out the high pressure professional sales pitch or start spinning lies? No, you give them the inside dope, the straight pitch, the 'real deal', in short, the plain truth. One of the first lessons I learned when I studied professional copywriting was to write like people talk, using the same rhythm and style. On the internet the written word is all you've got so you had better make it effective or you are going to lose a hell of a lot of customers. A simple and easy way to write great copy right now is to audio record yourself actually talking with a real friend about what your product can do for them. Then get someone to type up this conversation for you warts and all in the form of an open letter and you will have created sales copy that is better than 90% of the hype driven self centred rubbish out there. There is so much hype out there that people are entranced by honest copy, they don't care if its rough so long as it reads true. I swear I saw an ad earlier today on a classified site that read "earn $75,000 per week... We do all the work for you"Are they insane? If you were making $75,000 per week would you even get out of bed, let alone bother signing people up for some dodgy deal? And what about the ads that say no selling, no mlm, all you have to do is introduce 2 people and we do the rest. Don't get me started. Remember, business hasn't changed. People still want to buy from someone they trust. Make sure you have a product you genuinely believe in, do something you love for work and you will turn your customers into clients for life. All the best, Stephen P.S. Need More Money? I went from cleaning kitchens to living by the beach, working when I want as a direct result of using this amazing program!
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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