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10 Ezine Advertising Strategies For Starters
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers. Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn. Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below: 1. What do you plan to advertise? e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc. You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions: Is the product related to your target audience?Is the product valuable?Does the seller offer a money-back guarantee?Does the Web Site make you want to purchase the product yourself?Does the Web Sales Letter convert into Sales? 2. Who is your target audience? The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote. e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales. 3. Where to find the 'BEST' ezine to advertise in? The 'BEST' ezine to promote a product in is the one targeted to your audience. The more specific your target audience and the ezine TOPIC, the more sales you could receive. Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations. Ezine Advertising Listhttp://www.probiztrack.com/go/p.cgi/ezines 4. What's your BUDGET? If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step. Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so? If these offers sound too good to be true, maybe it is! 5. How many subscribers does the ezine have? Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads. The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising. 6. Who wrote your Ad Copy? You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it. How to make your Ad Copy bring in GREAT results? - write an eye-catching headline or no one will read your WHOLE ad copy; - use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc. - write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product. 7. Don't want to track your Ad? Why not? How will you know that the ezine you advertised in is profitable or not? Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available. A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks. http://www.probiztrack.com 8. Don't want to use autoresponders in your Ad Copy? Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers. Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust. 9. Want to play with 'SPAM'? Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself! Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails. Also, don't forget about the FTC laws on e-mail marketing! 10. What ads are 'BEST'? If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!) If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads. They are much cheaper than Solos and could bring 'POOR' results. If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy. Copyright 2005 Diane Hughes Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful)Ways To Skyrocket Your Sales And Build Your BusinessInto A Tower of Profits! ==>> http://madmarketer.com/diane
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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